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How To Optimize Your Website For Mobile Search
Contrary to what you might believe, it is not only developers and designers that need to adapt to technology changing. Tactics and strategies have to be modified all the time and now we need to stay focused on the fastest growing market of the moment, the mobile market. Mobile search grows constantly and that is very good news for us since it means that more people use the internet more often. The problem is that mobile search brings in new rules that you might not know about.
Image Credit: volacci.com
Things To Know When Optimizing For Mobile Search
- Short Keywords Are Used By Mobile Searchers
A mobile user will not usually search for long tail keywords or phrases. This is true even for devices that have QWERTY keyboards. In most situations the mobile search will only include 1 or 2 words. In the event that you do not rank really well for a short keyphrase, you will not be able to gain a lot of mobile traffic. Unfortunately, such keywords are very competitive and it is hard to rank high for them.
- Local Searches Are More Common With Mobile Searches
This basically means that most mobile users will look for stuff that is localized. Many of the mobile searches are targeted. To put things in perspective, if a user stands in a street in a city and tries to find where to eat, he will look for something in that particular neighborhood. You will see that common searches are like “Restaurant Hope Street”.
- Understanding What People Are Looking For
Many consider this as being the most important thing that has to be understood about mobile searches. In most cases users will look for weather, financial, news and sports results information. This is definitely limited but we need to understand the fact that it is important to offer such information if you want to tap into the mobile world.
When you own a site in such a niche, it is highly important that you optimize it for mobile searches. If you do not do that, you are missing out on a lot of potential traffic. It is vital that the site looks good on most mobile devices and having 2 site versions is the key to achieving that. It might require extra investments but they are definitely worth it.
- There Is No Such Thing As A Top 10 In Mobile Search
When SEO specialists optimize web pages for Google rankings, they mainly aim towards a top 10 ranking. That is not as important when referring to mobile searches. The user does not like to scroll down. It is true that the desktop searcher will not like to scroll but this is even more important when referring to mobile services. Your goal needs to be to get in the top 3 or at least in the top 4.
- Promoting The Mobile Friendly Web Site
There are various directories, search engines and portals that are designed for mobile users. Many of the website owners stay focused on the major search engines but you can profit from the common lack of information and submit the site to mobile search engines, mobile directories and mobile portals. These are tremendous opportunities because of the fact that by simply registering you can bring in a whole lot of mobile web traffic that can be monetized.
- Mobile Standards Need To be Followed
What you might not know is the fact that mobile search standards are different than those that apply with regular sites. You need to respect them. W3C guidelines have to be respected at all times or search engines will not allow spiders to index your resources. In the event that mobile standards are not respected, it is possible to still be listed but there is a huge chance that the site will look horrible. A transcoder will convert the site to mobile formats but never as you might believe. The results are usually shocking.
These are just some of the things that you can do in order to optimize your website for mobile search. It is highly important that you stay focused on learning as much as you can. Staying up to date will help you to monetize web traffic properly.
This is a guest post by Kate Funk. Kate is an expert in coaching in business networking skills and English tutoring .
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5 Simple Steps to Widening your Business Reach through Mobile Marketing
Credit: blackboxsocialmedia.com
Search engine optimization is an essential consideration in the set-up of any website, and mobile sites are no different. If you’re not preparing your mobile site for search, it means not only will your site struggle in the search rankings but your users won’t be getting the best possible mobile web experience from you. Make sure your mobile site is easy to find, and navigate, by following these simple steps to effective mobile SEO:
- Analyze your Current Mobile Audience
The first step in the SEO process is to take a look at how current mobile web users are using your site and how they are finding you via Google. Make a note of current volume and trend of mobile traffic. Does your website really have enough visitors on mobile to justify the development of a mobile version? What are the keywords currently being used on mobile devices to reach your site, and which sites are attracting the most mobile traffic? Google Analytics data will provide all the answers to these questions. - Analyze the Behavior of your Existing Mobile Presence
Aside from understanding your audience, you need to understand how your existing mobile presence is functioning. Use a mobile device to actually search and examine Google’s results, how do your rankings compare to those listed on a desktop web browser? Again Google’s analytic tools will be extremely useful. Head to Google Webmaster Tools where you can take a closer look at Search Queries made on mobile. If you don’t have a smartphone to hand, use Mobile Emulators to get an idea of what your site and web search results will look like to a mobile user.
Credit: tecmark.co.uk
- Plan your Mobile Requirements
The main objective of a mobile website is to simplify a web users experience to make your web content more digestible on a mobile device. To ensure that you do this effectively, make a list of your mobile web requirements. Which content is it essential you display on your mobile site and what content can be reserved for purely desktop browsing? Don’t forget that some content will not work correctly on a mobile website; flash based animations and applications, for example, will not work on an Apple device. - Optimize your Mobile Content
With a solid content plan in place, now it’s time to start considering the SEO placement of keywords within your content. Prioritize keywords which have highest relevancy to your business and have provided the highest search volume in the past. As with web based SEO, enhance your content popularity by building links from relevant and authorities sources these might include local news sites, social networks and blogs. - Make it Responsive
Google co-operates best with responsive web design; desktop websites which adapt to correctly fit mobile interfaces via CSS media queries. SEO recommendations to follow when completing a responsive web design are: usea framework or CMS, beware of elements which will not display correctly on mobile devices and allow search engines to crawl page assets like JS, CSS and images.
This is a guest post by Siobhan McBride who writes for Miromedia the SEO Birmingham Digital Agency.
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