Home » Guest Post

Category Archives: Guest Post

Why has Google Penalized MyBlogGuest.com

MyBlogGuest.com (MBG), one the most used and largest Guest Blogging Network has faced Google’s penalty. On March 19th, 2014 Matt Cutts, the Head of Google WebSpam Team has tweeted about Google taking action against a “Large Guest Blog Network” and then after few hours Ann Smarty, the Owner of MyBlogGuest.com has confirmed their network being penalized by Google. Tweets embedded below:

Matt’s Tweet of Google Penalty Action

Ann’s Confirmation Tweet

Well, now coming to the main topic which I am sure everyone wants to know and understand.

Possible Reasons of Why MyBlogGuest.com Has Got Google Penality

As Google has never ever cleared the exact reasons of any penalty action they have taken so far so it is not possible to lay down the exact reasons. However, following the penalties to several sites and networks till now and re-studying Google’s guidelines, I think:

  • MBG network has been penalized not because of its own business model but mainly because of promoting users, who are violating Google’s quality guidelines for guest posting.
  • The maximum number of MBG users are there just for the sake of Google SERP ranking and SEO improvements, which ultimately is a sign of Google’s quality guidelines violation as Matt Cutts cleared it that “Guest Posting for SEO is not OK”.
  • With Matt Cutts recently issuing warning to Guest Bloggers and Guest Blog Networks for excessive and SEO targeted methods of Guest Blogging it was pretty clear that Google will start checking such networks as well, along with Link Networks and other spamming sites. The following video may help you understand the warning better:

  • MBG doesn’t allow its members to buy or sell links which is good as per Google’s guidelines. However, within MBG’s networks, with full consent of the network owners’, the contributors are freely proposed with ‘dofollow’ links by owners of blogs/websites. It is a clear sign of SEO centric guest blogging.
  • In the SEO industry when anyone talks about links attribute (nofollow/dofollow) then he/she generally is concerned about the effects on Google SERP ranking.
  • I have landed on a post of January 23rd, 2014 by Brad Merill in which he discussed about MBG’s policies which were, in certain ways, against Google’s guidelines. You can check the response of MBG’s Manager and Ann Smarty, the owner where she has mentioned that she does not believe in nofollow.
  • In MBG there was no link of the original writer of the guest article. As Google has taken so much efforts with introducing authorships to make sure that real authors and real content would receive the recognition they deserve, then ignoring it is surely a flaw in terms of the Whitehat SEO principles.


I cannot say that Ann’s point of ‘not believing in nofollow’ is entirely incorrect, considering her logic about Bad Editors using free content. However, as a recognized personality in blogging community, she must understand that a link is not just for the purpose of getting voted or liked but traffic driving as well. Google just wants us to be simple and strategic and that’s all. Disliking nofollow is a personal opinion and if Brad Merill can be banned from MBG for not following its rules then I do not think there is anything wrong in Google penalizing MBG as it is also its own space and it has its own rules to be followed. Ann can’t deny from the fact that most of the MBG members are there just for SEO purpose and not for getting genuine human traffic.

On a deeper note, I further feel that Google has taken the right step with penalizing MBG. It was an important step, considering reach of the message to everyone, who performs unnatural and unethical tactics to get Google ranking, could understand that they simply can’t escape. It’s not the site or network that Google is penalizing but it is the mentality or spammers’ psychological inclination towards committing the wrong that the search giant is targeting. Unless such steps are taken strictly, spamming as a common practice will be restored to the same gravity, as it was few years back.



Thank you for reading this. I am sure you must be having your own point of view, which on many occasions will not match mine. I would highly appreciate if you could please post your opinion.

Please do not forget to share this in your social networks.

7 Ways Pinterest can Get you Higher Sales

Reeling in the Sales with Pinterest

Pinterest Logo

Pinterest Logo

There is still a large amount of controversy surrounding the debate on whether or not Pinterest can make your company make more sales, but it surely does one thing – proving everyday that people are interested in buying what they see on the site. Pinterest is a form of social media in which people can upload pictures and articles. Members can favorite, comment, follow and “pin” things they enjoy to their boards. The boards function the same way that a profile works. Everything that you like or associate with appears on your board. But, how can this type of social networking and sharing can be translated into higher sales? Let’s go over a few ways in which Pinterest can help your business.

  1. Know the Demographic

    Pinterest is quickly becoming one of the fastest growing social media sites with over 70 million members worldwide. Of those 70 million, about 80% are women. Knowing these kinds of statistics, how can you make your company stand out and sell to this demographic of users? Appealing to the people who are primarily using this site will help to increase your sales and publicity. As with any market, knowing the niche increases sales and profit, so make sure you understand it before you invest in it.

  2. Make it Inspiring to Purchase

    One of the primary uses of a site like Pinterest is to give people inspiration concerning fashion, home decor, travel, technology and much more. If you can tune your Pinterest profile to help those that would use your product, you have a greater chance of finding customers. For example, if you are a tech supply company, pin things that help those not so tech-savvy find easy solutions. Then, you can lead them to your products.

  3. Coupons

    Have you ever met a person that didn’t appreciate a deal? There is nothing like getting something great for a bargain, or better, for free. Offering coupons for your products is a great way to get people’s attention and keep their interest. Offer discounts or prizes if members re-pin things from your board or if they share your products on other social media accounts. It’s a win-win for business and customer as it builds a relationship between the two.

  4. Optimization

    Just because Pinterest uses primarily images does not mean that your board cannot be optimized for search engines. You want your board to come up before others when they use search engines to find products or services. Make sure the keywords you want to use are in your About section and make your username short and direct so that search engines can immediately put you in the results page.

  5. Contests

    When it comes to the retail industry, competition is the lifeblood. Customers can be entranced with the idea of a contest as well. If you’re a clothing retailer, ask for designs and offer a prize to the best one. Use contests to promote a specific product or campaign. The member that shares your company’s products the most, photo contests, Twitter competitions, you can be as creative as you want, just make sure the prize fits the amount of work your customer will have to do.

    Pinterest Pins

    Pinterest Pins

  6. Get Re-Pinned

    Pinterest’s re-pinning efforts function the same way that following does on Twitter. The more re-pins you receive, the bigger your pool of potential customers becomes. One recent survey found that 19% of purchases were made through Pinterest when a member found a product on a friend’s board. Getting your products re-pinned as much as possible will be the key to making more sales through Pinterest.

  7. Connect with Pinners

    If you have loyal followers, those that promote your company or a member that gets your board a great deal of traffic, you should thank them. Let them know you appreciate the work they do and that you want to help them as well. Cross-promoting will bring new customers to you as well as showing potential customers that reciprocity is the way you do business.

Pinterest being a fastest growing social site with thousands members joining each day it is clear that with the right strategies of marketing using images you can hit the nail and make the most out of this image pinning site.

This guest post was written by M.G. Bachemin, a Marketing Associate for Brahman Systems. Learn more at http://www.brahmansystems.com/.

How to Create Blog Content That Gets You Sales

Unless you have been living in your own little bubble for the past few years, you probably know just how important it is to have a blog as part of your business website. You’ll have heard about all the benefits, and if you’re serious about growing your company, you’ll know that you need to jump on this particular bandwagon.

content that get sales

Write to Get Sales | Image Credit: carlbradshaw.co.uk

But how do you create content that makes a difference to your bottom line? Here, we show you how.

Create compelling titles

The title of your blog posts is the first thing that people will notice, so you need to grab their attention and make them want to know more. Think about how the information you’re offering will benefit your potential customers, and make it absolutely irresistible. So, ‘our latest offer’ is unlikely to inspire. On the other hand, something like ‘save cash and get 50% more sales enquiries with our new deal’ is bound to make them sit up and take notice.

Carry out keyword research

If you’re using the right keywords in your blog posts, you’ll start to see that your website ranks higher in search engine results pages. This doesn’t just happen by chance though, and you need to do your research. There are plenty of tools out there to help you.

Forget about the hard sell

A blog isn’t the place for the best sales spiel. It’s all about creating a relationship of trust with your target market, and establishing your business as a go-to resource in your field. It’s worth keeping this in mind whenever you’re creating a new post.

Put together a content strategy

It’s easy to run out of steam when it comes to writing blog posts, and with other business tasks fighting for your time, your blog could end up being neglected. The best way to avoid this is by putting together a content strategy. Brainstorm ideas for posts, and make sure that you put aside enough time each week to get them completed. Of course, there’ll be times when you need to go off-plan to acknowledge the latest happenings in your industry, or just because you have a particularly good brain wave. This is fine, but never neglect the necessity to have a detailed plan.

If you make sure you’ve ticked these points of your list before you start blogging, you’ll be much better placed for success. Sales won’t start pouring in overnight, but with a reasoned and sensible approach, you could find that blogging becomes your biggest source of new enquiries.

This is guest post by Ruth Hinds on behalf of WebSearch SEO which is a London based SEO link building services provider that offers, ‘pay on results’ SEO services including link building packages for online synergy and success.

Follow me on social networks below to stay updated and get real time updates:

Follow me on FacebookFollow me on TwitterJoin me on LinkedIn

Join my Circle on Google Plus Follow me on Pinterest Subscribe my Blog Feed

Email me

How To Contact Blog Owners For Guest Posting

Guest Post Request

Image Credit: learnblogtips.com

If you want to increase the number of people who read your blog and get higher SEO rankings that result in your name and posts showing up higher in search rankings, then guest blogging is an excellent place to start.

Guest blogging might seem fairly easy. You reach out to a few blogs who post similar, but non-competitive content and ask them to post an article. However, there is definitely an art to guest blogging. Here’s a short guide on how to get started and become a successful guest blogger.

Step 1: Build A Quality List.

The internet is filled with thousands of blogs that need to be researched to confirm that the blog takes guests posts, has regular posts and enough followers to warrant you guest blogging for them. Start by googling the top 100 blogs on your topic of choice. It’s also good to keep an eye out for popular blogs that those blogs follow because that’s another way to get your posts in front of more people. As an alternative, you can use a guest blog network, just like Blogguests.com. Guest Blogging networks are the easy way to find blogs that are accepting guest posts.

Step 2: Write a Personalized Email that Gets Noticed.

After you’ve completed your list, make sure to send out personalized email requests to each blogger that include a comment about a recent article or something unique to their site. Start with a subject line that will get noticed and stand out. And, always keep your emails short and precise. One short paragraph that is clear and takes a short amount of time to read is much better than an over explained, long email that looks inaccessible. It’s okay to have a general idea of what you will say to each blogger you reach out to, but remember that top blogs get hundreds, if not thousands of requests per week, so you’ll need to stand out in the crowd to be considered for guest blogging.

Step 3: Make Sure to Cater to Their Audience and Needs

Include how you will add value when guest blogging and note how they and their readers will benefit from your article. Also, while you’ll want to make sure you are current and relevant as a guest blogger, you will also want to make sure you’re actually giving the readers a new angle if your topic has been heavily covered. So, bring your own unique voice and perspective to your writing.

Guest blogging can be hard work, but definitely pays off if you do it consistently.

This is a guest post by SEOperson the creator of Blogguests.com. We promote quality guest blogging rather than quantity.

Follow me on social networks below to stay updated and get real time updates:

Follow me on FacebookFollow me on TwitterJoin me on LinkedIn

Join my Circle on Google Plus Follow me on Pinterest Subscribe my Blog Feed

Email me

How To Optimize Your Website For Mobile Search

Contrary to what you might believe, it is not only developers and designers that need to adapt to technology changing. Tactics and strategies have to be modified all the time and now we need to stay focused on the fastest growing market of the moment, the mobile market. Mobile search grows constantly and that is very good news for us since it means that more people use the internet more often. The problem is that mobile search brings in new rules that you might not know about.

mobile search optimization

Image Credit: volacci.com

Things To Know When Optimizing For Mobile Search

  1. Short Keywords Are Used By Mobile Searchers

A mobile user will not usually search for long tail keywords or phrases. This is true even for devices that have QWERTY keyboards. In most situations the mobile search will only include 1 or 2 words. In the event that you do not rank really well for a short keyphrase, you will not be able to gain a lot of mobile traffic. Unfortunately, such keywords are very competitive and it is hard to rank high for them.

  1. Local Searches Are More Common With Mobile Searches

This basically means that most mobile users will look for stuff that is localized. Many of the mobile searches are targeted. To put things in perspective, if a user stands in a street in a city and tries to find where to eat, he will look for something in that particular neighborhood. You will see that common searches are like “Restaurant Hope Street”.

  1. Understanding What People Are Looking For

Many consider this as being the most important thing that has to be understood about mobile searches. In most cases users will look for weather, financial, news and sports results information. This is definitely limited but we need to understand the fact that it is important to offer such information if you want to tap into the mobile world.

When you own a site in such a niche, it is highly important that you optimize it for mobile searches. If you do not do that, you are missing out on a lot of potential traffic. It is vital that the site looks good on most mobile devices and having 2 site versions is the key to achieving that. It might require extra investments but they are definitely worth it.

  1. There Is No Such Thing As A Top 10 In Mobile Search

When SEO specialists optimize web pages for Google rankings, they mainly aim towards a top 10 ranking. That is not as important when referring to mobile searches. The user does not like to scroll down. It is true that the desktop searcher will not like to scroll but this is even more important when referring to mobile services. Your goal needs to be to get in the top 3 or at least in the top 4.

  1. Promoting The Mobile Friendly Web Site

There are various directories, search engines and portals that are designed for mobile users. Many of the website owners stay focused on the major search engines but you can profit from the common lack of information and submit the site to mobile search engines, mobile directories and mobile portals. These are tremendous opportunities because of the fact that by simply registering you can bring in a whole lot of mobile web traffic that can be monetized.

  1. Mobile Standards Need To be Followed

What you might not know is the fact that mobile search standards are different than those that apply with regular sites. You need to respect them. W3C guidelines have to be respected at all times or search engines will not allow spiders to index your resources. In the event that mobile standards are not respected, it is possible to still be listed but there is a huge chance that the site will look horrible. A transcoder will convert the site to mobile formats but never as you might believe. The results are usually shocking.

These are just some of the things that you can do in order to optimize your website for mobile search. It is highly important that you stay focused on learning as much as you can. Staying up to date will help you to monetize web traffic properly.

This is a guest post by Kate Funk. Kate is an expert in coaching in business networking skills and English tutoring .

Follow me on social networks below to stay updated and get real time updates:

Follow me on FacebookFollow me on TwitterJoin me on LinkedIn

Join my Circle on Google Plus Follow me on Pinterest Subscribe my Blog Feed

Email me

5 Simple Steps to Widening your Business Reach through Mobile Marketing

Mobile SEO

Credit: blackboxsocialmedia.com

Search engine optimization is an essential consideration in the set-up of any website, and mobile sites are no different. If you’re not preparing your mobile site for search, it means not only will your site struggle in the search rankings but your users won’t be getting the best possible mobile web experience from you. Make sure your mobile site is easy to find, and navigate, by following these simple steps to effective mobile SEO:

  1. Analyze your Current Mobile Audience
    The first step in the SEO process is to take a look at how current mobile web users are using your site and how they are finding you via Google. Make a note of current volume and trend of mobile traffic. Does your website really have enough visitors on mobile to justify the development of a mobile version? What are the keywords currently being used on mobile devices to reach your site, and which sites are attracting the most mobile traffic? Google Analytics data will provide all the answers to these questions.
  2. Analyze the Behavior of your Existing Mobile Presence
    Aside from understanding your audience, you need to understand how your existing mobile presence is functioning. Use a mobile device to actually search and examine Google’s results, how do your rankings compare to those listed on a desktop web browser? Again Google’s analytic tools will be extremely useful. Head to Google Webmaster Tools where you can take a closer look at Search Queries made on mobile. If you don’t have a smartphone to hand, use Mobile Emulators to get an idea of what your site and web search results will look like to a mobile user.

    Mobile site optimization

    Credit: tecmark.co.uk

  3. Plan your Mobile Requirements
    The main objective of a mobile website is to simplify a web users experience to make your web content more digestible on a mobile device. To ensure that you do this effectively, make a list of your mobile web requirements. Which content is it essential you display on your mobile site and what content can be reserved for purely desktop browsing? Don’t forget that some content will not work correctly on a mobile website; flash based animations and applications, for example, will not work on an Apple device.
  4. Optimize your Mobile Content
    With a solid content plan in place, now it’s time to start considering the SEO placement of keywords within your content. Prioritize keywords which have highest relevancy to your business and have provided the highest search volume in the past. As with web based SEO, enhance your content popularity by building links from relevant and authorities sources these might include local news sites, social networks and blogs.
  5. Make it Responsive
    Google co-operates best with responsive web design; desktop websites which adapt to correctly fit mobile interfaces via CSS media queries. SEO recommendations to follow when completing a responsive web design are: usea framework or CMS, beware of elements which will not display correctly on mobile devices and allow search engines to crawl page assets like JS, CSS and images.

This is a guest post by Siobhan McBride who writes for Miromedia the SEO Birmingham Digital Agency.

Follow me on social networks below to stay updated and get real time updates:

Follow me on FacebookFollow me on TwitterJoin me on LinkedIn

Join my Circle on Google Plus Follow me on Pinterest Subscribe my Blog Feed

Email me

How Google Authorship Can Increase the CTR of Your Google Results

Google Authorship allows you to link your original content to your Google+ account. When people are searching for content, your Google+ image, byline and other profile information will appear next to the Authorship material. These personalized results give you a much higher chance of catching someone’s eye and thus improving your click through rate (CTR). Since a killer CTR is essential to building an online presence and raising your site’s Google ranking, it’s important to know how and why Authorship can increase clicks, convert visitors and decrease bounce rates.

Google Author Example

Authorship boosts CTR for long tail keywords

Long tail keywords are highly specific and target smaller and more competitive markets. Using Google Authorship in conjunction with long tail keywords encourages sites and businesses to publish more relevant content. This relevant content will then be displayed on the search engine results page for the long tail keyword. Whether a searcher is looking for “motor gradersfor sale in Pennsylvania” or a “vintage 1920s engagement ring,” he or she is more likely to click through to relevant content displayed with the Google Authorship snippet.If you’ve provided relevant content for these long tail keywords, the user will likely find your content useful, follow your call to action anddecrease the page’s bounce rate.

Bonus links and prime real estate

If a searcher clicks one of your Google Authorship links, reads the content for a few minutes and then clicks the “back” button on their browser, they will likely be shown a new “More by Author” section under your link on the results page. As you can see in the screenshot, these bonus links will lead the searcher to click on more of your related content. These links will also upgrade your real estate space on the results page, doubling the original space allotment along with your authorship photo and byline.

It’s important to note that bonus links and extra space will only increase a link’s CTR if the content is helpful and relevant to the searcher. If this is true, searchers who click on your original content and bonus links will also likely see your content again in other search queries, increasing the CTR for other keywords. When taking advantage of these opportunities, always remember that you’re a writer first, and you’re seriously putting your name and reputation on the line. Clicks are great, but they have to turn into conversions. Putting equal effort into writing content and linking Google+ and Authorship is the key to success.

This is a guest post by Adrienne Erin. Adrienne is a freelance writer, blogger, and aspiring novelist. She writes articles about everything from motor graders to alarm clocks.

Follow me on social networks below to stay updated and get real time updates:

Follow me on FacebookFollow me on TwitterJoin me on LinkedIn

Join my Circle on Google Plus Follow me on Pinterest Subscribe my Blog Feed

Email me

SEO Agencies: Cheaper Doesn’t Mean Better

Most businesses now understand the importance of SEO.

A university in the USA spent time investigating the process of ‘click and attention distribution’. The results showed that the majority of internet users will only pay attention to the top two links on the search page. In order for businesses to reach the heights of number one and two – thereby increasing their web traffic – they need to employ search engine optimization.

SEO  Company

Credit: Dcmmoguls.com

The problem is this; SEO is a long and often complicated process. It requires dedicated time each day to analyse key words, the evaluation of competitor activity and the creation of keyword and content rich copy to promote the business website up the Google page rankings. Most business owners are already up to their eyeballs in the everyday management of their company. They simply don’t have the free time needed to put towards positive optimization activity.

As such, companies wishing to promote their business should consider bringing in a dedicated SEO expert. Alternatively they can outsource their work to one of the many companies now offering this service.

With so many search engine optimization agencies fighting for your attention, how should a company choose an SEO agency? As every good businessman knows, the cheapest isn’t always the best, so here are four top tips to choosing your SEO agency:

How familiar is the SEO agency with your industry?

An SEO agency will need to have a good understanding of the industry in which a business operates in order to follow trending topics and to know what content viewers of the website will find interesting. Without a working knowledge of the industry the agency will find it hard to produce content rich in keywords and phrases, and will be ineffective in communicating the business’ experience and trustworthiness.

Conversely, an SEO company that does understand the business in question will be better equipped to increase engagement with online visitors and prospective customers.

Can they write?

Having a working knowledge of the business’ industry is a good start, but the agency will also need experience in writing with authority and expertise. In order to protect and build a reputation the SEO firm will need to demonstrate excellent writing skills. Good copy is not just about shoe-horning in keywords, it’s about creating fresh content that demonstrates the best aspects of the business in question.

Are they ahead of the keyword curve?

The bread and butter of SEO is the use of keywords. All SEO agencies will track current search terms of relevance to their client’s businesses – but they won’t all make use of industry reports and insight to deduce breakout search terms. Staying ahead of the competition is critical; a good agency will use intuition and rely on an excellent research strategy to ensure they can do just that.

Will the SEO integrate with other marketing activities?

SEO and Internet Marketing

Credit: techfreeks.com

Of utmost importance to SEO is the use of original and interesting content. But it shouldn’t be randomly created content. It is vital that the message being produced by the optimization team remains consistent with their client’s overarching messaging and branding. Only agencies that demonstrate a commitment to providing and integrated service that ties with their customer’s SEO, PR, PPC and social media campaigns should be considered.

This is a guest post by Charlotte Ward is a Senior Account Manager at TopLine Communications (www.toplinecomms.com) . TopLine offers PR, SEO, Video marketing and PPC services. Charlotte has worked in PR for five years, first in the B2B graphic arts sector, and now in general B2B technology. She has experience working with businesses in finance, technology, HR and Recruitment.

Follow me on social networks below to stay updated and get real time updates:

Follow me on FacebookFollow me on TwitterJoin me on LinkedIn

Join my Circle on Google Plus Follow me on Pinterest Subscribe my Blog Feed

Email me

Link Building In Depth – Social Networks

Before we begin looking at social network links, I do want to say that for all the hype, it is quite possible in many cases to create an effective linking campaign without social networking. I have seen many sites rank well using linking strategies that do not include social networking. In fact it is also the problem that in many cases social networking links are no follow links. Take Facebook for instance, the single most important social network; links from Facebook to external pages are no-follow links.

Social Network

Courtsey: ardentcreative.co.uk

On the other hand some other social networks use follow links, for instance Google Plus.
Yes there are some no-follow links between some accounts for instance, but for now at least the external links are follow links. MySpace provides no-follow that links while LinkedIn provides follow links, but in both cases they are not direct links to the reference sites, they are redirects and not 301 redirects so they do not carry any value.

Yet another example, Delicious, they recently changed to make all external links no follows and their redirects too. Some social networking sites evidently try to decide which links should be followed and which should not. Digg.com for instance says that they provide follow links in cases where a story has reached a certain level of popularity. How about Twitter? Twitter used to use no-follow links but more recently seems to have switched to follow links. Some Twitter feed mechanisms convert them to no follow links though.

By the way here is a quick tip on how to figure out if the link is a 301 redirect link. If you go to a site such as LinkedIn you

Linked In Logo

will be able to see many redirect links. Point at the link you will see that it is a redirect link through a LinkedIn.com server. Copy the link and search for a server header service. Paste the URL into the service and see what comes back. Depending on the link will depend on the result. You might get a ‘200’ response, which means that it is a double redirect. This means as its redirecting to another LinkedIn page which then redirects to the final destination. Some links will return a ‘302’ response but for the link to have value it needs to return a ‘301’.

How about the link shortening services such as Bitly.com, Google URL shorter or tiny URL?

Bit.Ly logo

Twitter users often employee these services to create short links for use in the limited space of a tweet. Well these services typically use 301 redirects and these three certainly do and you can check your favorite service for yourself using the method I just described.

So, some social networking links do carry value, the follow links but what about the no follow links? Is there SEO value to social networking no-follow links? That is, will the search engines consider the links for ranking purposes? Will social network links help push your site up in the search results?

Well in theory the answer is no. In theory at least, the major search engines and that essentially means Google and Bing, ignore no-follow links for ranking purposes. They may actually follow the links in some cases but both search engines claim they do not use no-follow links for ranking purposes.

My only problem with this is it seems like there must be a lot of useful information embedded in social networking links. Google has stated quite clearly and quite recently that no-follow links don’t count in ranking. Google has suggested that social networking sites should try to identify trusted posters and make their links follow links. As far as Google is concerned, it’s up to the social networks not Google to decide. So you’ll have to make your own mind up on this one, either Google is being honest and such links have no value or perhaps or you have a situation in which Google is claiming they have no value and yet at the same time deciding that in certain situations they will look at no-follow links.

But as I mentioned there must be a lot of good information in these billions of no-follow links coming off social networking sites. So I keep coming back to the idea that maybe they do look at some social networking no-follow links. So social networking – is it useful for SEO or not? In some cases definitely useful as you’ll get follow links. In others when you’re only getting no-follow links, perhaps not, the official position of the search engines of course, if you should go ahead and promote your site in the social networks because the links bring traffic regardless of search results ranking and that is perfectly true.

Well executed social networking campaigns can help a website get traffic directly bypassing the search engines. Don’t get pulled in by the hype though. Social networking is no silver bullet and doesn’t work very well for many types of businesses and it’s not a one size fits all type of thing.

I will just leave you with this, if you think you can make social networking work for you regardless of search engine results, then go ahead and do it. If there is any search engine lift then that is great, but if you are not sure the results with a social networking campaign is worth the cost to you and social networking is very hard to succeed at for many types of businesses, you might simply do the basics.

Set up the obvious social network accounts just don’t spend a lot of time on it. You will want Facebook, Google Plus and Twitter and perhaps LinkedIn. You’ll also want to use the usual social networking and share buttons of course and try to encourage people to link to you from their social networking accounts. Social networking has become popular in SEO circles and in fact there are many companies that will go out and create many social links for you.

Do these link campaigns work? Perhaps depending on what you believe about no-follow issue and what proportion of follow links are created during a campaign. But again as the search engines are continually pointing out linking is just about SEO, sometimes a link is just a link.

This is a guest post by Sadhiv Mahandru who has been involved in online marketing for over a decade covering PPC, Affiliate Marketing, SEO , Content Creation and also creating effective websites. Specializing in SEO Company Manchester and providing services throughout the UK. You can learn more about Internet Marketing and SEO by reading my personal blog which is updated frequently.

Follow me on social networks below to stay updated and get real time updates:

Follow me on FacebookFollow me on TwitterJoin me on LinkedIn

Join my Circle on Google Plus Follow me on Pinterest Subscribe my Blog Feed

Email me