Contrary to what you might believe, it is not only developers and designers that need to adapt to technology changing. Tactics and strategies have to be modified all the time and now we need to stay focused on the fastest growing market of the moment, the mobile market. Mobile search grows constantly and that is very good news for us since it means that more people use the internet more often. The problem is that mobile search brings in new rules that you might not know about.
Things To Know When Optimizing For Mobile Search
- Short Keywords Are Used By Mobile Searchers
A mobile user will not usually search for long tail keywords or phrases. This is true even for devices that have QWERTY keyboards. In most situations the mobile search will only include 1 or 2 words. In the event that you do not rank really well for a short keyphrase, you will not be able to gain a lot of mobile traffic. Unfortunately, such keywords are very competitive and it is hard to rank high for them.
- Local Searches Are More Common With Mobile Searches
This basically means that most mobile users will look for stuff that is localized. Many of the mobile searches are targeted. To put things in perspective, if a user stands in a street in a city and tries to find where to eat, he will look for something in that particular neighborhood. You will see that common searches are like “Restaurant Hope Street”.
- Understanding What People Are Looking For
Many consider this as being the most important thing that has to be understood about mobile searches. In most cases users will look for weather, financial, news and sports results information. This is definitely limited but we need to understand the fact that it is important to offer such information if you want to tap into the mobile world.
When you own a site in such a niche, it is highly important that you optimize it for mobile searches. If you do not do that, you are missing out on a lot of potential traffic. It is vital that the site looks good on most mobile devices and having 2 site versions is the key to achieving that. It might require extra investments but they are definitely worth it.
- There Is No Such Thing As A Top 10 In Mobile Search
When SEO specialists optimize web pages for Google rankings, they mainly aim towards a top 10 ranking. That is not as important when referring to mobile searches. The user does not like to scroll down. It is true that the desktop searcher will not like to scroll but this is even more important when referring to mobile services. Your goal needs to be to get in the top 3 or at least in the top 4.
- Promoting The Mobile Friendly Web Site
There are various directories, search engines and portals that are designed for mobile users. Many of the website owners stay focused on the major search engines but you can profit from the common lack of information and submit the site to mobile search engines, mobile directories and mobile portals. These are tremendous opportunities because of the fact that by simply registering you can bring in a whole lot of mobile web traffic that can be monetized.
- Mobile Standards Need To be Followed
What you might not know is the fact that mobile search standards are different than those that apply with regular sites. You need to respect them. W3C guidelines have to be respected at all times or search engines will not allow spiders to index your resources. In the event that mobile standards are not respected, it is possible to still be listed but there is a huge chance that the site will look horrible. A transcoder will convert the site to mobile formats but never as you might believe. The results are usually shocking.
These are just some of the things that you can do in order to optimize your website for mobile search. It is highly important that you stay focused on learning as much as you can. Staying up to date will help you to monetize web traffic properly.
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