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How You Can Develop a Rock Solid Blogger Outreach Strategy [INFOGRAPHIC]

You must have got emails from several webmasters asking to review their business. But, do you know why they do so?

Well, because it really works and very positively. It is no doubt a time taking process but it affects the sales in an immense positive manner.

Do you know that more blogs are one of the most trusted online resource for information with over 80% people trusting and considering it? Not just that, over 60% of those people trusting the blogs makes purchases based on the reviews and recommendations by a blogger and 63% of people gets influence more by a blog than a magazine.

Well, here the question that comes is “How can you get bloggers write about you, your website/product/services?” I have added below an infographic created by Neil Patel of Quick Sprout that explains in detail:

How to Develop a Solid Blog Outreach Strategy
Courtesy of: Quick Sprout

 

Explaining the Above Infographic in Text Below:

Know and Understand What bloggers Need

It is very important for you to understand the need for bloggers. Present 21st century marketing and sales are heavily dependent on Word-of-Mouth marketing and so bloggers reviews and recommendations play an important role here.

Do you know that:

  • 81% of online population trusts information and advice given to them by Bloggers
  • 61% of those population make purchases based on them
  • 33% of bloggers write about brand they love or hate
  • 65% of bloggers follow brands on social media
  • 63% of consumers get more influenced by a blog than a magazine
  • Bloggers also benefits you in SEO by writing keyword-rich blog content, giving backlink and getting huge social media shares and reposts of the post

Set your Goals

In marketing or moreover strategic marketing you always have pros and cons and so it is highly recommended that you should set your goals. It is mainly recommended because of the ever-changing nature of your target market as accordingly you need to re-shape your strategies and goals will help you in doing that. So, typically what kind of goals you should set:

  • Increasing your brand’s presence
  • Increasing reputation
  • Increasing in Sales
  • Attracting prospects

Look for Relevant Bloggers

  • Outsourcing – While looking for genuine bloggers for your brand methods like guest blogging or other bloggers outreach networks can help in finding the matches. Here you will be charged per article or per request for proposal basis.
  • Insource – You can also your own list of likely bloggers for collaboration by using search engines, blog networks, following the trails of guest blog posts, social media etc.
  • Invite Bloggers – For inviting bloggers social media contest can help you.
    A case: Hanson Dodge formed partnership with 12 bloggers to promote the Ragnar Relay, pan-US-Canada event and they have blogged about the training of the event along with a prize from Ragnar Relay sponsors and that too every day to readers who like them on facebook, follow in twitter and comment on the blog post. And as a result Ragnar Relay had got 4K FB likes, Ton of campaign hashtags, 1400 blog comments from human.

Here you can get some more amazing examples of bloggers outreach.

Collaborate with Bloggers

Collaboration with bloggers is extremely important especially when you are determined in your blogger outreach plan. So, here is how you can do that:
 – Approach bloggers as human and seek their friendship. Best if done through emails. Try to be easy to understand to the blogger and be courteous. Make sure that your message or request is so easy that the blogger should not find it difficult to say ‘Yes’ with a beneficial offer.
– Another way you can collaborate is by helping each other. Yes, many bloggers are consistently in search of good resource or hand that can help them reaching their goals. You can get to them by:
writing Guest Posts for them, get them some content writing jobs, pay them for bringing customers to you, something like an affiliate, create contests and award the within criteria for the bloggers and ask the winner to post graphic image of the award in their blog and talk something about it. Help the bloggers with some products/services reviews for no cash benefit.

Measure the Performance

– Now you should measure the performance of your work and list out the key performance indicators (KPIs). Here is what you need to measure:
Check for the engagement of audiences as replies and comments on the blog posts
Calculate the total size of the audience you have reached
Check the social shares of each post
Check out how many favorites, likes, bookmarks you have got to conclude the appreciation
List out the sales requests you have got
List out the visits to targeted pages and how many coupons have been used (if you offered coupons)

Some ROI trends
41% of marketers say that inbound marketing has produced measurable ROI in 2013
41% of CEOs, CMOs say that inbound marketing has generated positive ROI they sought last year
34% of business cannot calculate ROI of inbound marketing in 2013

Conclusion

The blogger outreach is not very common and easy to do part or strategy in online marketing and is time taking too. But doing this has immense benefits especially with authority mentions and getting targeted traffic. As mentioned above 34% of the businesses cannot calculate the inbound marketing ROI and so are unaware of the unexpected benefits of it.

Here a simple rule of marketing plays the most effective role and that is of praising or mentioning someone and getting mentioned by them. The ultimate law of marketing is that you need to reach the goals you have set and so for that it doesn’t matter what efforts it takes from you. Everything is ethical and worth till the plan and process is ethical.

Do you have a different outreach strategy that you have used for your site or blog? If yes, then please share in the comments below.

If you have any questions then please do not hesitate to put it in comments below.

The Magical Words that Gets your Content Shared on Social Media [INFOGRAPHIC]

Are you really eager to get the traffic from social media?

Do you know that the words that you use in the content shared on social media plays an important role in driving the social traffic?

Do you know that where words like “deals” “discounts” “submit” can help you get more shares and likes on Facebook, on Twitter words like “Retweet“, “Top“, “Check out” plays the game?

Check out an infographic below created by Neil Patel of Quick Sprout, where in he has mentioned the surprising words that will help you get you social content shared in Facebook, Twitter, Google+ and LinkedIn and ultimately drive traffic from the social networks.

The Surprising Words That Get Content Shared on Social Media
Courtesy of: Quick Sprout

How Important are the words shared on social media?

Words shared on social media are of high importance.
Using persuasive, impressive and convincing words can really help you
There are certain kind of words that are very powerful and can really make the drive
It is very important to understand the importance of such words and how to use them

Which Words Get Most Shares on Facebook

  • “Amuses”
  • “Comment”
  • “Deals”
  • “Discount”
  • “Inspires”
  • “Post”
  • “Should”
  • “Submit”
  • “Tell us”
  • “Warns”
  • “When”
  • “Where”
  • “Would”

Words that you Should Use if Running a Facebook Contest or Promotion

  • “Winner”
  • “Win”
  • “Winning”
  • “Events”

Words that you Should Avoid Using in a Facebook Contest or Promotion

  • “Contest”
  • “Promotion”
  • “Sweepstakes”
  • “Coupon”

Which Words in Tweets gets Most ReTweets and Favorites

  • “10”
  • “Blog”
  • “Check Out”
  • “Free”
  • “Follow”
  • “Great”
  • “Help”
  • “How to”
  • “Media”
  • “New Blog Post”
  • “Please”
  • “Post”
  • “ReTweet”
  • “Social”
  • “Social Media”
  • “Top”
  • “Twitter”
  • “You”

Which words on LinkedIn Gets Most Shares

  • “Accomplished”
  • “Created”
  • “Developed”
  • “Improved”
  • “Increased”
  • “On Time”
  • “Reduced”
  • “Researched”
  • “Under Budget”
  • “Won”

Words that you should avoid using on LinkedIn

  • “Analytical”
  • “Creative”
  • “Driven”
  • “Effective”
  • “Expert”
  • “Innovative”
  • “Organizational”
  • “Patient”
  • “Responsible”
  • “Strategic”

Words that use to get most shares in Google+

  • “Create”
  • “Discover”
  • “Increase”
  • “Promote”
  • “Share”

Conclusion

Content is the King everywhere, even on social media and we all are aware of the fact that creating a compelling and interesting content requires the combination of catchy words. Each social networks has users of different mindset and behavior and so the interests of social media users differs. It is very important to understand that if you are looking for a social media marketing success then users engagement is something that matters the most and that is where you need the words mentioned above.

Do you think or have experienced any other words that also gets shares and engages the users? Please share in the comments below, we will analyze and include those as well in the post.

Happy Sharing! 🙂

How to Improve your Twitter Engagement by Over 300% [INFOGRAPHIC]

Twitter is considered to be one of the most effective social network which if used properly, can benefit any business in the most profitable way. With over 190,000,000 a visitors month you can understand that how useful this network could be if used in the right way. Check out the infographic below created by Neil Patel of Quick Sprout, that will help you understand on as to how to increase engagement on Twitter by 324%.

How to Increase Your Twitter Engagement by 324%
Courtesy of: Quick Sprout

 

Check out what the above infographic states:

Some Twitter Facts

  • There are over 555,000,000 twitter users
  • 135,000 new user sign ups on Twitter everyday
  • Twitter has over 190,000,000 per month
  • Twitter has over 115,000,000 monthly active users
  • More than 58,000,000 tweets are posted per day
  • Twitter has more than 36,000,000 monthly unique visitors
  • There are more than 5700 Tweets posted per second

Business Facts about Twitter

  • Over 75% of Businesses are on Twitter
  • 33% of Twitter users follow a Brand
  • 79% of Twitter users are most likely to recommend the brand they follow
  • 67% of Twitter users are more likely to buy from the brands they follow
  • There have been over 600% increase in users asking for business recommendations on Twitter
  • 50% shoppers made purchases based on recommendation found through a social network

What is the Best Time to Tweet

As per Twitter’s data:

  • Saturdays and Sundays are found to have highest engagement rates
  • 9AM, 12PM, 3PM and 6PM are said to be the best hours for tweeting

What type of tweets gets users engagement

  • Image based tweets use to have over 200% engagement
  • People are 21% more likely to respond to questions, so tweet questions
  • Tweet that contain Links have 86% of retweet rate
  • Tweets with less than 100 characters have 17% higher engagement
  • 92% engagement with brand’s tweets come from link clicks

Twitter rules that are not said

  • Asking followers to retweet has 4X higher retweet rate
  • To every 100 users you follow, you will get 31 follow back

How to Convert Twitter Followers into Customers

It is better to have 100 real followers than 1000 random followers and so you must try to build followers through the most ethical way and that by tweeting informational, interesting posts. There are more reasons below of why you should have real followers:

  • 30% more chances are there that your followers will recommend you
  • 72% followers are more likely to recommend you
  • 73% of followers wants updates on future products
  • 61% of followers want ideas and feedbacks
  • Offering your followers a special promotional offer increases the likelihood of them purchasing by 349%

Conclusion

As per what the above infographic states one thing is very clear that mastering Twitter is not very tough but then you need to be reasonable and responsible. You should not look after instant and huge increment in followers rather you should build your followers by posting useful and targeted tweets that are informative, interesting and something that actually needs attention. Tweeting on weekends i.e. on Saturdays and Sundays at the peak hours 9PM, 12AM, 3AM and 6AM will can result in huge engagement.

Have more thoughts over Twitter engagement, please post in comments below.

How can you Decrease Bounce Rate of Your Website [INFOGRAPHIC]

You must be aware of the term “Bounce Rate“. Well, let me give you a quick explanation of it. Bounce Rate is the percentage of a single page visitor to a website. Lower will be the percentage of the bounce rate, more visitors engagement and conversion you can expect.

Check out the infographic below created by the expert Neil Patel of Quick Sprout, in which he states how you can improve bounce rate of your site by implementing certain number of required modifications. The points mentioned by Neil are very simple but have been found to get ignored attention on several sites.

How to Decrease Your Bounce Rate
Courtesy of: Quick Sprout

 

Quick explanation of the above infographic:

As defined by Google Analytics, “Bounce Rate” is the percentage of single-page visitors to a website. As a Website owner you want your visitors to convert or contact you for your services.
GA suggests that if a visitors bounces back from your website then either the visitor didn’t find what he/she was looking for or the webpage was too difficult to use.
As a responsible website owner who is serious about its business and website growth must track its bounce rate differences and take required measures to improve it

GA has defined general bounce rates of different types of sites:

  • Content website’s bounce rate is between 40%-60%
  • Lead Generation sites bounce rate ranges between 30%-50%
  • Blogs bounce rate ranges between 70%-98%
  • Retail sites 20%-40%
  • Service sites 10%-30%
  • Landing pages 70%-90%
  • It is important for you to understand that you should attract the right visitors and so you must choose the right keywords to match your content.
  • Since there are different types of visitors your business can have so target them with multiple pages with quality and reasonable content and different types keywords
  • Work on writing attractive Meta description for search engines
  • Strategize targeting of online ads campaigns

The usability of a website also effects its bounce rate. check out the factors that can help improving it:

  • Good Color Contrast
  • Larger and easily visible fonts
  • Larger headlines and titles
  • Bulleted Lists
  • White Space
  • Sensible organization

A good layout is another important factor so make sure you work on it. A website with easy navigation, easy to find search feature and clear message tends to get more visitor’s time than others. Responsive layout or mobile friendly design is also very important factor a website must have nowdays because more than 17% of views on a website are through mobile devices.

  • Page load time affects Google rankings, make sure your page loads within the least time.
  • Set links to external sites open in new window
  • If you want to put ads, place static ads and that too in the side. You need to make sure that it does not irritates your visitor. Avoid using pop-ups.

Few case studies:

How Robert Gainer Decreased Bounce Rate from 86% to 1.5% in just 2 Days by Implementing Responsive Layout

How Simple SEO Group Reduced a Client’s Bounce Rate from 50% to 5% by Improving Navigation, Better Images and Clearer Call to Action and Implementing Responsive Layout

The infographic has 3-4 more case studies mentioned, you can check those through there.

Conclusion

After going through the article I am sure you have understood that ‘Bounce Rate’ is simple but very important factor that can define a website’s growth. Simple and small features like navigation structure, images clarity, messages to your visitors, the font, layout of the website, compatibility of the website, call to action features, content formatting etc tend to get ignored by several website owners which in turn results as a loss.

It is very important to understand that the time your visitors spend on the site is important to define the credibility. A owner of a website is the first visitor to the site and so if as a visitor you will judge your site then it will be more easier for you to list out what else could be add or replace.

Please do not hesitate to let me know in comments, if you are having some more ideas or ways of improve bounce rate.

The Ultimate Art of Getting Retweets [INFOGRAPHIC]

Twitter is one of the most important network for businesses promotion and online branding. Features of Twitter like Favorite a tweet and Retweet a tweet are considered to be sign of a twitter content or tweet getting liked. Are you able to get retweets on most of your tweets? If not, then check out the infographic below by Niel Patel of Quick Sprout that states the ultimate art of getting retweets.

The Art of Getting Retweets
Courtesy of: Quick Sprout

A Quick View of what the above infographic states:

  1. You must leave space for “RT@yourusername” in your tweets to get a retweet
  2. Use not more 100 characters in your tweets with hashtags
  3. Always thank to those who retweet your tweet
  4. Tweet with URLs to increase the chances of getting more retweets
  5. Must use #Hashtags to increase chances of getting retweets
  6. Tweeting about trends is proven to get retweets
  7. Use of phrases like ‘follow’, ‘free’ ‘please retweet’ ‘top 10’ ‘check out’ etc tend to get retweets
  8. Tweeting between 12PM – 2PM has been found to be most useful
  9. Tweeting on Weekdays, especially thursday and friday between 12PM – 2PM helps getting more retweet
  10. Tweeting new and helpful content attracts users and chances of more retweets increases

Conclusion

Tweeting within 100 characters with the right use of words including hashtags on weekdays between 12PM-2PM helps you getting more retweets.

10 Fantabulous Benefits That Affiliate Marketers Enjoy

Sometimes, getting enough affiliate training is all you need to become successful as an affiliate marketer. With enough investment training (whether we’re talking in hours or dollars), you’ll be well equipped to succeed in your online endeavors.

So you must be wondering? Why of all the earning methods do I have to choose affiliate marketing? Isn’t there a better way of earning? Perhaps there’s an easier and a hassle free way of earning a sustainable living online?

Affiliate Marketer

Image Credit: SubmitEdge.com

Friends, the opportunity that the internet brings is BROAD and to be honest, there might be an easier way of earning online (whatever that is). But allow me to tell you that if you’re tired of all the guessing game and having to do some serious testing to check if a certain method works, then I suggest that you go with affiliate marketing.

Allow me to share with you 10 benefits that you can enjoy with affiliate marketing.

1.)    It’s dead simple!

Once you’re done with your affiliate training, you’ll see how simple it is.

You just need to get a product, promote the product and voila! It’s all set up! The only thing left to do is to put your offer out there

2.)    More time with their family

Since your affiliate blog runs 24/7, you can spend more time with your family after your blog is set up.

3.)    Low o $0 investment

After joining tons of affiliate training, you’ll find tons of ways to do affiliate marketing at a really low price or better yet… For free!

4.)    Build meaningful connection

Since you’ll be sending quality affiliate product offers to your affiliate list, you can help them solve their problems and in turn build a meaningful connection with them.

affiliate marketing

Image Credit: Affileads.in

5.)    It is Scalable

Especially if you offer quality affiliate product like the ones from Godaddy, you can scale your affiliate business by driving continuous and long-term traffic to your blog.

6.)    It’s fun!

Especially during your affiliate training, you get to meet other people and enjoy their company.

7.)    It’s rewarding

Though affiliate marketing is definitely legit and a lot of people have succeeded in doing it, HUNDREDS OF THOUSANDS of people has also failed.

Most of them failed because they haven’t got the perseverance to pursue their dream while other just flat-out lack the affiliate training to know what to do.

8.)    You’ll learn a lot

As a general rule, you aren’t supposed to promote a product that you haven’t personally used. That’s because you need to make sure that the product has awesome quality

As you go on reviewing the products, you’ll learn tons of things from it.

9.)    Passive income

Once everything’s set up, you can just leave your site and start earning as others purchase from your affiliate products. To do this, you need a sustainable source of traffic.

10.) It helps build your affiliate list

More than just getting one time sales from the customers, you can add an opt-in page so once they’ve entered their information; you can send them more offers in the future

As an important note, you need to make sure that your offer has good quality otherwise you’ll end up a nuisance to them.

That about sums it up for now! While those are just some of the benefits that affiliate marketers enjoy, those are surely big enough reasons for you to think twice about not joining affiliate marketing.

Do share your ideas in the comments section below! Cheers!

This is a guest post by Adam Prattler. Adam  aims to make the internet a better place through his advocacy towards ethical guest blogging. Join him at Post Me and start making a difference.

Biggest Facebook Marketing Mistakes you Should Avoid

We have all seen the adverts for Facebook and the millions upon millions of people who use it. And, many people see these numbers and think that Facebook marketing is the greatest thing to ever happen to the business world. They run around saying how there are millions of people on there and how you can communicate with them for free. This is all true, but then you could grab a soapbox and a megaphone and visit a busy New York high street to do a bit of selling–it doesn’t mean you are going to get a sale! Here are a few mistakes that you should really avoid making with your Facebook marketing campaign.

Facebook Marketing Mistakes

Facebook Marketing Mistakes | Image credit: Nycwebdesign.com

Never be over promotional or pushy

This is the first and most commonly committed mistake. Facebook is not optimized for being pushy or over promotional. Every social media that has allowed businesses to do that has failed. People do not log onto Facebook in order to be advertised to, people hate advertising. If you are even slightly pushy or promotional then people will not look at your site.

Do not misunderstand this rule. You can show people what you have on offer. If you are a photographer and have a new photo deal, then show your frames, picture sizes and formats in a pretty hamper. But do not put, “sale” or “cut price” etc on the Facebook post. In fact, if you put a price on it then make it a very small and subtle price tag. For example, the South Park Fan Page on Facebook just shows clips as a sort of “remember this bit” reminder. Family Guy run quizzes about whom is the funniest character in their show.

Don’t spend hours trying to make friends

This is another classic mistake that too many people make. They will spend hours making friends on their page and getting “Likes” on their fan page. They will spend two or three days getting hundreds of supporters and then brag about it. They then notice that five months later, all of their “Friend” and “Like” hunting has won them 0% new business.

If you are measuring your Facebook success by how many “Friends” or “Likes” you get, then you are woefully misguided. If you are measuring your success with social media monitoring tools then you are slightly less misguided (though still missing the point). You should be measuring your success with analytic programs measuring metrics on your website. The more traffic that you see coming from Facebook (as a domain, not just from your pages) then the better you are doing.

Facebook Marketing Plan

Facebook Marketing Plan | Image Credit: social-media-optimization.com

Don’t start a Facebook campaign without a plan

If you do not have an overall plan, and an overall goal then you will just waste your time on Facebook. You need a very specific long-term goal, and you need a way to measure your efforts. You need to be able to see data that proves that what you are doing is productive and is providing you with a return on your investment. You simply cannot afford to make a plan and hope for the best. You need to know how well you are doing so that you can optimize your efforts and make sure that what you are doing is paying off in some way. If it is not then you need to change what you are doing so that it is.

Never start a Facebook session without a session plan

If you are going to spend an hour or two then you need to know exactly what you are going to do with that time. You also need to be sure that what you are doing is going to provide you with some sort of return on your investment. There needs to be an outcome at the end of your session. If there is no outcome then you are wasting your time.

Don’t assume that “Likes” or “Friends” are valuable

People pay money for more “Friends” and more “Likes” even though they do not actually hold any value at all. Their SEO benefits are negligible and more “Likes” or “Friends” does not mean more money or more sales. People brag about spending their time on Facebook and getting “Likes” but unless those metrics are related to your overall social media campaign, then what use are they. What was the point of you spending time getting them if they will never realize a benefit?

Don’t rely on the number of likes and friends | Image Credit: facebook.com

Never criticize or attack your competitors

Not only will you make your competitors rally against you, but also, all of their supporters and customers will start attacking you in return. What looks like a power play could end up being a PR nightmare.

Do not try to relate your customers’ less savory habits

Your customers may be known for kicking sailors or spitting at old ladies, but you must not relate or engage with such behavior. They will always have more savory interests, for example do they have kids? Are there other ways to relate? Do not forget that they are not your friend.

Never try to direct sell via Facebook

Everybody who has tried has failed. A list of reasons could be produced in order to prove this, but just deal with it and understand that you cannot direct sell on Facebook.

Stay away from adult industry images, drug use or terrorism

This is just something you do if you do not want to offend the Facebook community. They have members that are very young, and even if there were filters to stop them seeing it, their parents will not understand these filters and will assume their kids are being polluted by your content.

Do not install an app on your wall unless it is an official Facebook one

People have tried to install apps and viruses on Facebook walls and all that happens is that their accounts are deleted. Just do not do it, because there are far better and easier ways of getting Facebook traffic to leave Facebook in search of your content.

This is a guest post Kate Funk coaches individuals in SEO and business networking skills at Tutortop.


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How to Create Blog Content That Gets You Sales

Unless you have been living in your own little bubble for the past few years, you probably know just how important it is to have a blog as part of your business website. You’ll have heard about all the benefits, and if you’re serious about growing your company, you’ll know that you need to jump on this particular bandwagon.

content that get sales

Write to Get Sales | Image Credit: carlbradshaw.co.uk

But how do you create content that makes a difference to your bottom line? Here, we show you how.

Create compelling titles

The title of your blog posts is the first thing that people will notice, so you need to grab their attention and make them want to know more. Think about how the information you’re offering will benefit your potential customers, and make it absolutely irresistible. So, ‘our latest offer’ is unlikely to inspire. On the other hand, something like ‘save cash and get 50% more sales enquiries with our new deal’ is bound to make them sit up and take notice.

Carry out keyword research

If you’re using the right keywords in your blog posts, you’ll start to see that your website ranks higher in search engine results pages. This doesn’t just happen by chance though, and you need to do your research. There are plenty of tools out there to help you.

Forget about the hard sell

A blog isn’t the place for the best sales spiel. It’s all about creating a relationship of trust with your target market, and establishing your business as a go-to resource in your field. It’s worth keeping this in mind whenever you’re creating a new post.

Put together a content strategy

It’s easy to run out of steam when it comes to writing blog posts, and with other business tasks fighting for your time, your blog could end up being neglected. The best way to avoid this is by putting together a content strategy. Brainstorm ideas for posts, and make sure that you put aside enough time each week to get them completed. Of course, there’ll be times when you need to go off-plan to acknowledge the latest happenings in your industry, or just because you have a particularly good brain wave. This is fine, but never neglect the necessity to have a detailed plan.

If you make sure you’ve ticked these points of your list before you start blogging, you’ll be much better placed for success. Sales won’t start pouring in overnight, but with a reasoned and sensible approach, you could find that blogging becomes your biggest source of new enquiries.

This is guest post by Ruth Hinds on behalf of WebSearch SEO which is a London based SEO link building services provider that offers, ‘pay on results’ SEO services including link building packages for online synergy and success.


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How To Optimize Your Website For Mobile Search

Contrary to what you might believe, it is not only developers and designers that need to adapt to technology changing. Tactics and strategies have to be modified all the time and now we need to stay focused on the fastest growing market of the moment, the mobile market. Mobile search grows constantly and that is very good news for us since it means that more people use the internet more often. The problem is that mobile search brings in new rules that you might not know about.

mobile search optimization

Image Credit: volacci.com

Things To Know When Optimizing For Mobile Search

  1. Short Keywords Are Used By Mobile Searchers

A mobile user will not usually search for long tail keywords or phrases. This is true even for devices that have QWERTY keyboards. In most situations the mobile search will only include 1 or 2 words. In the event that you do not rank really well for a short keyphrase, you will not be able to gain a lot of mobile traffic. Unfortunately, such keywords are very competitive and it is hard to rank high for them.

  1. Local Searches Are More Common With Mobile Searches

This basically means that most mobile users will look for stuff that is localized. Many of the mobile searches are targeted. To put things in perspective, if a user stands in a street in a city and tries to find where to eat, he will look for something in that particular neighborhood. You will see that common searches are like “Restaurant Hope Street”.

  1. Understanding What People Are Looking For

Many consider this as being the most important thing that has to be understood about mobile searches. In most cases users will look for weather, financial, news and sports results information. This is definitely limited but we need to understand the fact that it is important to offer such information if you want to tap into the mobile world.

When you own a site in such a niche, it is highly important that you optimize it for mobile searches. If you do not do that, you are missing out on a lot of potential traffic. It is vital that the site looks good on most mobile devices and having 2 site versions is the key to achieving that. It might require extra investments but they are definitely worth it.

  1. There Is No Such Thing As A Top 10 In Mobile Search

When SEO specialists optimize web pages for Google rankings, they mainly aim towards a top 10 ranking. That is not as important when referring to mobile searches. The user does not like to scroll down. It is true that the desktop searcher will not like to scroll but this is even more important when referring to mobile services. Your goal needs to be to get in the top 3 or at least in the top 4.

  1. Promoting The Mobile Friendly Web Site

There are various directories, search engines and portals that are designed for mobile users. Many of the website owners stay focused on the major search engines but you can profit from the common lack of information and submit the site to mobile search engines, mobile directories and mobile portals. These are tremendous opportunities because of the fact that by simply registering you can bring in a whole lot of mobile web traffic that can be monetized.

  1. Mobile Standards Need To be Followed

What you might not know is the fact that mobile search standards are different than those that apply with regular sites. You need to respect them. W3C guidelines have to be respected at all times or search engines will not allow spiders to index your resources. In the event that mobile standards are not respected, it is possible to still be listed but there is a huge chance that the site will look horrible. A transcoder will convert the site to mobile formats but never as you might believe. The results are usually shocking.

These are just some of the things that you can do in order to optimize your website for mobile search. It is highly important that you stay focused on learning as much as you can. Staying up to date will help you to monetize web traffic properly.

This is a guest post by Kate Funk. Kate is an expert in coaching in business networking skills and English tutoring .


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5 Simple Steps to Widening your Business Reach through Mobile Marketing

Mobile SEO

Credit: blackboxsocialmedia.com

Search engine optimization is an essential consideration in the set-up of any website, and mobile sites are no different. If you’re not preparing your mobile site for search, it means not only will your site struggle in the search rankings but your users won’t be getting the best possible mobile web experience from you. Make sure your mobile site is easy to find, and navigate, by following these simple steps to effective mobile SEO:

  1. Analyze your Current Mobile Audience
    The first step in the SEO process is to take a look at how current mobile web users are using your site and how they are finding you via Google. Make a note of current volume and trend of mobile traffic. Does your website really have enough visitors on mobile to justify the development of a mobile version? What are the keywords currently being used on mobile devices to reach your site, and which sites are attracting the most mobile traffic? Google Analytics data will provide all the answers to these questions.
  2. Analyze the Behavior of your Existing Mobile Presence
    Aside from understanding your audience, you need to understand how your existing mobile presence is functioning. Use a mobile device to actually search and examine Google’s results, how do your rankings compare to those listed on a desktop web browser? Again Google’s analytic tools will be extremely useful. Head to Google Webmaster Tools where you can take a closer look at Search Queries made on mobile. If you don’t have a smartphone to hand, use Mobile Emulators to get an idea of what your site and web search results will look like to a mobile user.

    Mobile site optimization

    Credit: tecmark.co.uk

  3. Plan your Mobile Requirements
    The main objective of a mobile website is to simplify a web users experience to make your web content more digestible on a mobile device. To ensure that you do this effectively, make a list of your mobile web requirements. Which content is it essential you display on your mobile site and what content can be reserved for purely desktop browsing? Don’t forget that some content will not work correctly on a mobile website; flash based animations and applications, for example, will not work on an Apple device.
  4. Optimize your Mobile Content
    With a solid content plan in place, now it’s time to start considering the SEO placement of keywords within your content. Prioritize keywords which have highest relevancy to your business and have provided the highest search volume in the past. As with web based SEO, enhance your content popularity by building links from relevant and authorities sources these might include local news sites, social networks and blogs.
  5. Make it Responsive
    Google co-operates best with responsive web design; desktop websites which adapt to correctly fit mobile interfaces via CSS media queries. SEO recommendations to follow when completing a responsive web design are: usea framework or CMS, beware of elements which will not display correctly on mobile devices and allow search engines to crawl page assets like JS, CSS and images.

This is a guest post by Siobhan McBride who writes for Miromedia the SEO Birmingham Digital Agency.


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