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You must have got emails from several webmasters asking to review their business. But, do you know why they do so?
Well, because it really works and very positively. It is no doubt a time taking process but it affects the sales in an immense positive manner.
Do you know that more blogs are one of the most trusted online resource for information with over 80% people trusting and considering it? Not just that, over 60% of those people trusting the blogs makes purchases based on the reviews and recommendations by a blogger and 63% of people gets influence more by a blog than a magazine.
Well, here the question that comes is “How can you get bloggers write about you, your website/product/services?” I have added below an infographic created by Neil Patel of Quick Sprout that explains in detail:
Explaining the Above Infographic in Text Below:
Know and Understand What bloggers Need
It is very important for you to understand the need for bloggers. Present 21st century marketing and sales are heavily dependent on Word-of-Mouth marketing and so bloggers reviews and recommendations play an important role here.
Do you know that:
- 81% of online population trusts information and advice given to them by Bloggers
- 61% of those population make purchases based on them
- 33% of bloggers write about brand they love or hate
- 65% of bloggers follow brands on social media
- 63% of consumers get more influenced by a blog than a magazine
- Bloggers also benefits you in SEO by writing keyword-rich blog content, giving backlink and getting huge social media shares and reposts of the post
Set your Goals
In marketing or moreover strategic marketing you always have pros and cons and so it is highly recommended that you should set your goals. It is mainly recommended because of the ever-changing nature of your target market as accordingly you need to re-shape your strategies and goals will help you in doing that. So, typically what kind of goals you should set:
- Increasing your brand’s presence
- Increasing reputation
- Increasing in Sales
- Attracting prospects
Look for Relevant Bloggers
- Outsourcing – While looking for genuine bloggers for your brand methods like guest blogging or other bloggers outreach networks can help in finding the matches. Here you will be charged per article or per request for proposal basis.
- Insource – You can also your own list of likely bloggers for collaboration by using search engines, blog networks, following the trails of guest blog posts, social media etc.
- Invite Bloggers – For inviting bloggers social media contest can help you.
A case: Hanson Dodge formed partnership with 12 bloggers to promote the Ragnar Relay, pan-US-Canada event and they have blogged about the training of the event along with a prize from Ragnar Relay sponsors and that too every day to readers who like them on facebook, follow in twitter and comment on the blog post. And as a result Ragnar Relay had got 4K FB likes, Ton of campaign hashtags, 1400 blog comments from human.
Here you can get some more amazing examples of bloggers outreach.
Collaborate with Bloggers
Collaboration with bloggers is extremely important especially when you are determined in your blogger outreach plan. So, here is how you can do that:
– Approach bloggers as human and seek their friendship. Best if done through emails. Try to be easy to understand to the blogger and be courteous. Make sure that your message or request is so easy that the blogger should not find it difficult to say ‘Yes’ with a beneficial offer.
– Another way you can collaborate is by helping each other. Yes, many bloggers are consistently in search of good resource or hand that can help them reaching their goals. You can get to them by:
writing Guest Posts for them, get them some content writing jobs, pay them for bringing customers to you, something like an affiliate, create contests and award the within criteria for the bloggers and ask the winner to post graphic image of the award in their blog and talk something about it. Help the bloggers with some products/services reviews for no cash benefit.
Measure the Performance
– Now you should measure the performance of your work and list out the key performance indicators (KPIs). Here is what you need to measure:
Check for the engagement of audiences as replies and comments on the blog posts
Calculate the total size of the audience you have reached
Check the social shares of each post
Check out how many favorites, likes, bookmarks you have got to conclude the appreciation
List out the sales requests you have got
List out the visits to targeted pages and how many coupons have been used (if you offered coupons)
Some ROI trends
41% of marketers say that inbound marketing has produced measurable ROI in 2013
41% of CEOs, CMOs say that inbound marketing has generated positive ROI they sought last year
34% of business cannot calculate ROI of inbound marketing in 2013
The blogger outreach is not very common and easy to do part or strategy in online marketing and is time taking too. But doing this has immense benefits especially with authority mentions and getting targeted traffic. As mentioned above 34% of the businesses cannot calculate the inbound marketing ROI and so are unaware of the unexpected benefits of it.
Here a simple rule of marketing plays the most effective role and that is of praising or mentioning someone and getting mentioned by them. The ultimate law of marketing is that you need to reach the goals you have set and so for that it doesn’t matter what efforts it takes from you. Everything is ethical and worth till the plan and process is ethical.
Do you have a different outreach strategy that you have used for your site or blog? If yes, then please share in the comments below.
If you have any questions then please do not hesitate to put it in comments below.
You must be aware of the term “Bounce Rate“. Well, let me give you a quick explanation of it. Bounce Rate is the percentage of a single page visitor to a website. Lower will be the percentage of the bounce rate, more visitors engagement and conversion you can expect.
Check out the infographic below created by the expert Neil Patel of Quick Sprout, in which he states how you can improve bounce rate of your site by implementing certain number of required modifications. The points mentioned by Neil are very simple but have been found to get ignored attention on several sites.
Quick explanation of the above infographic:
As defined by Google Analytics, “Bounce Rate” is the percentage of single-page visitors to a website. As a Website owner you want your visitors to convert or contact you for your services.
GA suggests that if a visitors bounces back from your website then either the visitor didn’t find what he/she was looking for or the webpage was too difficult to use.
As a responsible website owner who is serious about its business and website growth must track its bounce rate differences and take required measures to improve it
GA has defined general bounce rates of different types of sites:
- Content website’s bounce rate is between 40%-60%
- Lead Generation sites bounce rate ranges between 30%-50%
- Blogs bounce rate ranges between 70%-98%
- Retail sites 20%-40%
- Service sites 10%-30%
- Landing pages 70%-90%
- It is important for you to understand that you should attract the right visitors and so you must choose the right keywords to match your content.
- Since there are different types of visitors your business can have so target them with multiple pages with quality and reasonable content and different types keywords
- Work on writing attractive Meta description for search engines
- Strategize targeting of online ads campaigns
The usability of a website also effects its bounce rate. check out the factors that can help improving it:
- Good Color Contrast
- Larger and easily visible fonts
- Larger headlines and titles
- Bulleted Lists
- White Space
- Sensible organization
A good layout is another important factor so make sure you work on it. A website with easy navigation, easy to find search feature and clear message tends to get more visitor’s time than others. Responsive layout or mobile friendly design is also very important factor a website must have nowdays because more than 17% of views on a website are through mobile devices.
- Page load time affects Google rankings, make sure your page loads within the least time.
- Set links to external sites open in new window
- If you want to put ads, place static ads and that too in the side. You need to make sure that it does not irritates your visitor. Avoid using pop-ups.
Few case studies:
The infographic has 3-4 more case studies mentioned, you can check those through there.
After going through the article I am sure you have understood that ‘Bounce Rate’ is simple but very important factor that can define a website’s growth. Simple and small features like navigation structure, images clarity, messages to your visitors, the font, layout of the website, compatibility of the website, call to action features, content formatting etc tend to get ignored by several website owners which in turn results as a loss.
It is very important to understand that the time your visitors spend on the site is important to define the credibility. A owner of a website is the first visitor to the site and so if as a visitor you will judge your site then it will be more easier for you to list out what else could be add or replace.
Please do not hesitate to let me know in comments, if you are having some more ideas or ways of improve bounce rate.
Ever wondered how the search engine giant ‘Google‘ decides where to rank a website in its SERP? Well, Brian Dean of Backlinko says that Google looks over 200 ranking factors to determine the ranking of a website. Though it is not easy to understand all the 200 or more factors that Google takes into consideration for ranking a website, added below is an infographic created by Niel Patel of Quick Sprout that will help you understand as to how Google concludes ranking of a website.
Quick explanation of the above infographic:
- Target Keyword in the domain name seems to get preference in Google Rankings
- A site with volatile ownership or several drops in Google may negate links pointing to the domain
- Keyword in the title tag sends strong on-page SEO signal
- A keyword if appears more than once or multiple times acts as a relevancy signal
- More the words in your content, more preference you will get in Google’s ranking
- Images with proper ALT tags sends relevancy on-page signals to search engines
- Google prefers site with appropriate amount of contact information. It is counted as relevancy factor.
- The frequency of updates with the pages is considered to decide freshness factor of the site
- Video information pages especially the once associated and embedded from YouTube tends to get preference
- Old domains backlinks are given high preference
- Pagerank of the referring domain is considered to be very important factor
- Embedded links are given high importance than those in the footer or sidebar area
- Number of Tweets to a page influences its ranking in Google
- Facebook shares are considered more important than Facebook likes
- You must not do cloaking
- Do not opt for getting paid links
- Do not publish auto-generated content
It is difficult to list out all the 200+ factors that Google considers for ranking a site but in order to rank on Google it is important to increase a website’s compatibility with search engines by following the on-page SEO factors properly and making a content rich site that delivers quality information along with required contact details and social links to enhance relevancy factor.
Twitter is one of the most important network for businesses promotion and online branding. Features of Twitter like Favorite a tweet and Retweet a tweet are considered to be sign of a twitter content or tweet getting liked. Are you able to get retweets on most of your tweets? If not, then check out the infographic below by Niel Patel of Quick Sprout that states the ultimate art of getting retweets.
A Quick View of what the above infographic states:
- You must leave space for “RT@yourusername” in your tweets to get a retweet
- Use not more 100 characters in your tweets with hashtags
- Always thank to those who retweet your tweet
- Tweet with URLs to increase the chances of getting more retweets
- Must use #Hashtags to increase chances of getting retweets
- Tweeting about trends is proven to get retweets
- Use of phrases like ‘follow’, ‘free’ ‘please retweet’ ‘top 10’ ‘check out’ etc tend to get retweets
- Tweeting between 12PM – 2PM has been found to be most useful
- Tweeting on Weekdays, especially thursday and friday between 12PM – 2PM helps getting more retweet
- Tweeting new and helpful content attracts users and chances of more retweets increases
Tweeting within 100 characters with the right use of words including hashtags on weekdays between 12PM-2PM helps you getting more retweets.