How to Create Blog Content That Gets You Sales

Unless you have been living in your own little bubble for the past few years, you probably know just how important it is to have a blog as part of your business website. You’ll have heard about all the benefits, and if you’re serious about growing your company, you’ll know that you need to jump on this particular bandwagon.

content that get sales

Write to Get Sales | Image Credit: carlbradshaw.co.uk

But how do you create content that makes a difference to your bottom line? Here, we show you how.

Create compelling titles

The title of your blog posts is the first thing that people will notice, so you need to grab their attention and make them want to know more. Think about how the information you’re offering will benefit your potential customers, and make it absolutely irresistible. So, ‘our latest offer’ is unlikely to inspire. On the other hand, something like ‘save cash and get 50% more sales enquiries with our new deal’ is bound to make them sit up and take notice.

Carry out keyword research

If you’re using the right keywords in your blog posts, you’ll start to see that your website ranks higher in search engine results pages. This doesn’t just happen by chance though, and you need to do your research. There are plenty of tools out there to help you.

Forget about the hard sell

A blog isn’t the place for the best sales spiel. It’s all about creating a relationship of trust with your target market, and establishing your business as a go-to resource in your field. It’s worth keeping this in mind whenever you’re creating a new post.

Put together a content strategy

It’s easy to run out of steam when it comes to writing blog posts, and with other business tasks fighting for your time, your blog could end up being neglected. The best way to avoid this is by putting together a content strategy. Brainstorm ideas for posts, and make sure that you put aside enough time each week to get them completed. Of course, there’ll be times when you need to go off-plan to acknowledge the latest happenings in your industry, or just because you have a particularly good brain wave. This is fine, but never neglect the necessity to have a detailed plan.

If you make sure you’ve ticked these points of your list before you start blogging, you’ll be much better placed for success. Sales won’t start pouring in overnight, but with a reasoned and sensible approach, you could find that blogging becomes your biggest source of new enquiries.

This is guest post by Ruth Hinds on behalf of WebSearch SEO which is a London based SEO link building services provider that offers, ‘pay on results’ SEO services including link building packages for online synergy and success.


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How To Contact Blog Owners For Guest Posting

Guest Post Request

Image Credit: learnblogtips.com

If you want to increase the number of people who read your blog and get higher SEO rankings that result in your name and posts showing up higher in search rankings, then guest blogging is an excellent place to start.

Guest blogging might seem fairly easy. You reach out to a few blogs who post similar, but non-competitive content and ask them to post an article. However, there is definitely an art to guest blogging. Here’s a short guide on how to get started and become a successful guest blogger.

Step 1: Build A Quality List.

The internet is filled with thousands of blogs that need to be researched to confirm that the blog takes guests posts, has regular posts and enough followers to warrant you guest blogging for them. Start by googling the top 100 blogs on your topic of choice. It’s also good to keep an eye out for popular blogs that those blogs follow because that’s another way to get your posts in front of more people. As an alternative, you can use a guest blog network, just like Blogguests.com. Guest Blogging networks are the easy way to find blogs that are accepting guest posts.

Step 2: Write a Personalized Email that Gets Noticed.

After you’ve completed your list, make sure to send out personalized email requests to each blogger that include a comment about a recent article or something unique to their site. Start with a subject line that will get noticed and stand out. And, always keep your emails short and precise. One short paragraph that is clear and takes a short amount of time to read is much better than an over explained, long email that looks inaccessible. It’s okay to have a general idea of what you will say to each blogger you reach out to, but remember that top blogs get hundreds, if not thousands of requests per week, so you’ll need to stand out in the crowd to be considered for guest blogging.

Step 3: Make Sure to Cater to Their Audience and Needs

Include how you will add value when guest blogging and note how they and their readers will benefit from your article. Also, while you’ll want to make sure you are current and relevant as a guest blogger, you will also want to make sure you’re actually giving the readers a new angle if your topic has been heavily covered. So, bring your own unique voice and perspective to your writing.

Guest blogging can be hard work, but definitely pays off if you do it consistently.

This is a guest post by SEOperson the creator of Blogguests.com. We promote quality guest blogging rather than quantity.


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How To Optimize Your Website For Mobile Search

Contrary to what you might believe, it is not only developers and designers that need to adapt to technology changing. Tactics and strategies have to be modified all the time and now we need to stay focused on the fastest growing market of the moment, the mobile market. Mobile search grows constantly and that is very good news for us since it means that more people use the internet more often. The problem is that mobile search brings in new rules that you might not know about.

mobile search optimization

Image Credit: volacci.com

Things To Know When Optimizing For Mobile Search

  1. Short Keywords Are Used By Mobile Searchers

A mobile user will not usually search for long tail keywords or phrases. This is true even for devices that have QWERTY keyboards. In most situations the mobile search will only include 1 or 2 words. In the event that you do not rank really well for a short keyphrase, you will not be able to gain a lot of mobile traffic. Unfortunately, such keywords are very competitive and it is hard to rank high for them.

  1. Local Searches Are More Common With Mobile Searches

This basically means that most mobile users will look for stuff that is localized. Many of the mobile searches are targeted. To put things in perspective, if a user stands in a street in a city and tries to find where to eat, he will look for something in that particular neighborhood. You will see that common searches are like “Restaurant Hope Street”.

  1. Understanding What People Are Looking For

Many consider this as being the most important thing that has to be understood about mobile searches. In most cases users will look for weather, financial, news and sports results information. This is definitely limited but we need to understand the fact that it is important to offer such information if you want to tap into the mobile world.

When you own a site in such a niche, it is highly important that you optimize it for mobile searches. If you do not do that, you are missing out on a lot of potential traffic. It is vital that the site looks good on most mobile devices and having 2 site versions is the key to achieving that. It might require extra investments but they are definitely worth it.

  1. There Is No Such Thing As A Top 10 In Mobile Search

When SEO specialists optimize web pages for Google rankings, they mainly aim towards a top 10 ranking. That is not as important when referring to mobile searches. The user does not like to scroll down. It is true that the desktop searcher will not like to scroll but this is even more important when referring to mobile services. Your goal needs to be to get in the top 3 or at least in the top 4.

  1. Promoting The Mobile Friendly Web Site

There are various directories, search engines and portals that are designed for mobile users. Many of the website owners stay focused on the major search engines but you can profit from the common lack of information and submit the site to mobile search engines, mobile directories and mobile portals. These are tremendous opportunities because of the fact that by simply registering you can bring in a whole lot of mobile web traffic that can be monetized.

  1. Mobile Standards Need To be Followed

What you might not know is the fact that mobile search standards are different than those that apply with regular sites. You need to respect them. W3C guidelines have to be respected at all times or search engines will not allow spiders to index your resources. In the event that mobile standards are not respected, it is possible to still be listed but there is a huge chance that the site will look horrible. A transcoder will convert the site to mobile formats but never as you might believe. The results are usually shocking.

These are just some of the things that you can do in order to optimize your website for mobile search. It is highly important that you stay focused on learning as much as you can. Staying up to date will help you to monetize web traffic properly.

This is a guest post by Kate Funk. Kate is an expert in coaching in business networking skills and English tutoring .


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5 Simple Steps to Widening your Business Reach through Mobile Marketing

Mobile SEO

Credit: blackboxsocialmedia.com

Search engine optimization is an essential consideration in the set-up of any website, and mobile sites are no different. If you’re not preparing your mobile site for search, it means not only will your site struggle in the search rankings but your users won’t be getting the best possible mobile web experience from you. Make sure your mobile site is easy to find, and navigate, by following these simple steps to effective mobile SEO:

  1. Analyze your Current Mobile Audience
    The first step in the SEO process is to take a look at how current mobile web users are using your site and how they are finding you via Google. Make a note of current volume and trend of mobile traffic. Does your website really have enough visitors on mobile to justify the development of a mobile version? What are the keywords currently being used on mobile devices to reach your site, and which sites are attracting the most mobile traffic? Google Analytics data will provide all the answers to these questions.
  2. Analyze the Behavior of your Existing Mobile Presence
    Aside from understanding your audience, you need to understand how your existing mobile presence is functioning. Use a mobile device to actually search and examine Google’s results, how do your rankings compare to those listed on a desktop web browser? Again Google’s analytic tools will be extremely useful. Head to Google Webmaster Tools where you can take a closer look at Search Queries made on mobile. If you don’t have a smartphone to hand, use Mobile Emulators to get an idea of what your site and web search results will look like to a mobile user.

    Mobile site optimization

    Credit: tecmark.co.uk

  3. Plan your Mobile Requirements
    The main objective of a mobile website is to simplify a web users experience to make your web content more digestible on a mobile device. To ensure that you do this effectively, make a list of your mobile web requirements. Which content is it essential you display on your mobile site and what content can be reserved for purely desktop browsing? Don’t forget that some content will not work correctly on a mobile website; flash based animations and applications, for example, will not work on an Apple device.
  4. Optimize your Mobile Content
    With a solid content plan in place, now it’s time to start considering the SEO placement of keywords within your content. Prioritize keywords which have highest relevancy to your business and have provided the highest search volume in the past. As with web based SEO, enhance your content popularity by building links from relevant and authorities sources these might include local news sites, social networks and blogs.
  5. Make it Responsive
    Google co-operates best with responsive web design; desktop websites which adapt to correctly fit mobile interfaces via CSS media queries. SEO recommendations to follow when completing a responsive web design are: usea framework or CMS, beware of elements which will not display correctly on mobile devices and allow search engines to crawl page assets like JS, CSS and images.

This is a guest post by Siobhan McBride who writes for Miromedia the SEO Birmingham Digital Agency.


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A Brief on Targeted Electronic Marketing Method

Email Marketing

Email marketing is a widely used form of marketing. It is used by businesses to help them become better recognized and to help them make more sales and profit. There are many benefits from using email marketing including the ones listed below.

Communication:

Email marketing is a fantastic way to improve communication between you and your customers. By sending out emails to a specific target group with information on your company, newsletters, offers and promotions you will capture their attention and be remembered by those interested.  Those who enjoy what you have to offer will generally recommend your services to others therefore spreading the word and getting you better recognized.

Target groups:

The great thing about email marketing is that you can sort your contacts into certain target groups based on interests, age and sex etc. This allows you to fill your emails with information about your services or products that would interest a specific target group. This way you are more likely to get a response from people.

Sending emails:

Experiment with your emails by sending batches of emails on different days and at different times in the day.  It is proven that emails are better registered at certain times and days due to a person’s interest, concentration levels and when they are expected to read the email.  For example: people who work full time may want to check their emails on a weekend when they have some time to themselves. By experimenting with your emails you will be able to find out the best times for you and take action.

See who does what:

It is possible to be able to keep a record of what action is taken against your email once sent to customers. You are able to track who opened your emails and who clicked on certain links within your emails. From this information you can further improve your emails by seeing what interests your customers and who is interested in your products. Using this information you can target your emails even more to get better results.

Costs:

Email marketing is a far cheaper option of marketing than regular mailing or advertising. Sending paper mail can cost you in postage and advertising can cost you money on equipment and man power. Email marketing is a quick, easy and effective way to achieve brand recognition, improve sales and make a profit.

This is a guest post by Katy, she  works for email marketing company, Rapidshot that specialize in targeted email marketing.


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How Google Authorship Can Increase the CTR of Your Google Results

Google Authorship allows you to link your original content to your Google+ account. When people are searching for content, your Google+ image, byline and other profile information will appear next to the Authorship material. These personalized results give you a much higher chance of catching someone’s eye and thus improving your click through rate (CTR). Since a killer CTR is essential to building an online presence and raising your site’s Google ranking, it’s important to know how and why Authorship can increase clicks, convert visitors and decrease bounce rates.

Google Author Example

Authorship boosts CTR for long tail keywords

Long tail keywords are highly specific and target smaller and more competitive markets. Using Google Authorship in conjunction with long tail keywords encourages sites and businesses to publish more relevant content. This relevant content will then be displayed on the search engine results page for the long tail keyword. Whether a searcher is looking for “motor gradersfor sale in Pennsylvania” or a “vintage 1920s engagement ring,” he or she is more likely to click through to relevant content displayed with the Google Authorship snippet.If you’ve provided relevant content for these long tail keywords, the user will likely find your content useful, follow your call to action anddecrease the page’s bounce rate.

Bonus links and prime real estate

If a searcher clicks one of your Google Authorship links, reads the content for a few minutes and then clicks the “back” button on their browser, they will likely be shown a new “More by Author” section under your link on the results page. As you can see in the screenshot, these bonus links will lead the searcher to click on more of your related content. These links will also upgrade your real estate space on the results page, doubling the original space allotment along with your authorship photo and byline.

It’s important to note that bonus links and extra space will only increase a link’s CTR if the content is helpful and relevant to the searcher. If this is true, searchers who click on your original content and bonus links will also likely see your content again in other search queries, increasing the CTR for other keywords. When taking advantage of these opportunities, always remember that you’re a writer first, and you’re seriously putting your name and reputation on the line. Clicks are great, but they have to turn into conversions. Putting equal effort into writing content and linking Google+ and Authorship is the key to success.

This is a guest post by Adrienne Erin. Adrienne is a freelance writer, blogger, and aspiring novelist. She writes articles about everything from motor graders to alarm clocks.


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SEO Agencies: Cheaper Doesn’t Mean Better

Most businesses now understand the importance of SEO.

A university in the USA spent time investigating the process of ‘click and attention distribution’. The results showed that the majority of internet users will only pay attention to the top two links on the search page. In order for businesses to reach the heights of number one and two – thereby increasing their web traffic – they need to employ search engine optimization.

SEO  Company

Credit: Dcmmoguls.com

The problem is this; SEO is a long and often complicated process. It requires dedicated time each day to analyse key words, the evaluation of competitor activity and the creation of keyword and content rich copy to promote the business website up the Google page rankings. Most business owners are already up to their eyeballs in the everyday management of their company. They simply don’t have the free time needed to put towards positive optimization activity.

As such, companies wishing to promote their business should consider bringing in a dedicated SEO expert. Alternatively they can outsource their work to one of the many companies now offering this service.

With so many search engine optimization agencies fighting for your attention, how should a company choose an SEO agency? As every good businessman knows, the cheapest isn’t always the best, so here are four top tips to choosing your SEO agency:

How familiar is the SEO agency with your industry?

An SEO agency will need to have a good understanding of the industry in which a business operates in order to follow trending topics and to know what content viewers of the website will find interesting. Without a working knowledge of the industry the agency will find it hard to produce content rich in keywords and phrases, and will be ineffective in communicating the business’ experience and trustworthiness.

Conversely, an SEO company that does understand the business in question will be better equipped to increase engagement with online visitors and prospective customers.

Can they write?

Having a working knowledge of the business’ industry is a good start, but the agency will also need experience in writing with authority and expertise. In order to protect and build a reputation the SEO firm will need to demonstrate excellent writing skills. Good copy is not just about shoe-horning in keywords, it’s about creating fresh content that demonstrates the best aspects of the business in question.

Are they ahead of the keyword curve?

The bread and butter of SEO is the use of keywords. All SEO agencies will track current search terms of relevance to their client’s businesses – but they won’t all make use of industry reports and insight to deduce breakout search terms. Staying ahead of the competition is critical; a good agency will use intuition and rely on an excellent research strategy to ensure they can do just that.

Will the SEO integrate with other marketing activities?

SEO and Internet Marketing

Credit: techfreeks.com

Of utmost importance to SEO is the use of original and interesting content. But it shouldn’t be randomly created content. It is vital that the message being produced by the optimization team remains consistent with their client’s overarching messaging and branding. Only agencies that demonstrate a commitment to providing and integrated service that ties with their customer’s SEO, PR, PPC and social media campaigns should be considered.

This is a guest post by Charlotte Ward is a Senior Account Manager at TopLine Communications (www.toplinecomms.com) . TopLine offers PR, SEO, Video marketing and PPC services. Charlotte has worked in PR for five years, first in the B2B graphic arts sector, and now in general B2B technology. She has experience working with businesses in finance, technology, HR and Recruitment.


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Link Building In Depth – Social Networks

Before we begin looking at social network links, I do want to say that for all the hype, it is quite possible in many cases to create an effective linking campaign without social networking. I have seen many sites rank well using linking strategies that do not include social networking. In fact it is also the problem that in many cases social networking links are no follow links. Take Facebook for instance, the single most important social network; links from Facebook to external pages are no-follow links.

Social Network

Courtsey: ardentcreative.co.uk

On the other hand some other social networks use follow links, for instance Google Plus.
Yes there are some no-follow links between some accounts for instance, but for now at least the external links are follow links. MySpace provides no-follow that links while LinkedIn provides follow links, but in both cases they are not direct links to the reference sites, they are redirects and not 301 redirects so they do not carry any value.

Yet another example, Delicious, they recently changed to make all external links no follows and their redirects too. Some social networking sites evidently try to decide which links should be followed and which should not. Digg.com for instance says that they provide follow links in cases where a story has reached a certain level of popularity. How about Twitter? Twitter used to use no-follow links but more recently seems to have switched to follow links. Some Twitter feed mechanisms convert them to no follow links though.

By the way here is a quick tip on how to figure out if the link is a 301 redirect link. If you go to a site such as LinkedIn you

Linked In Logo

will be able to see many redirect links. Point at the link you will see that it is a redirect link through a LinkedIn.com server. Copy the link and search for a server header service. Paste the URL into the service and see what comes back. Depending on the link will depend on the result. You might get a ‘200’ response, which means that it is a double redirect. This means as its redirecting to another LinkedIn page which then redirects to the final destination. Some links will return a ‘302’ response but for the link to have value it needs to return a ‘301’.

How about the link shortening services such as Bitly.com, Google URL shorter or tiny URL?

Bit.Ly logo

Twitter users often employee these services to create short links for use in the limited space of a tweet. Well these services typically use 301 redirects and these three certainly do and you can check your favorite service for yourself using the method I just described.

So, some social networking links do carry value, the follow links but what about the no follow links? Is there SEO value to social networking no-follow links? That is, will the search engines consider the links for ranking purposes? Will social network links help push your site up in the search results?

Well in theory the answer is no. In theory at least, the major search engines and that essentially means Google and Bing, ignore no-follow links for ranking purposes. They may actually follow the links in some cases but both search engines claim they do not use no-follow links for ranking purposes.

My only problem with this is it seems like there must be a lot of useful information embedded in social networking links. Google has stated quite clearly and quite recently that no-follow links don’t count in ranking. Google has suggested that social networking sites should try to identify trusted posters and make their links follow links. As far as Google is concerned, it’s up to the social networks not Google to decide. So you’ll have to make your own mind up on this one, either Google is being honest and such links have no value or perhaps or you have a situation in which Google is claiming they have no value and yet at the same time deciding that in certain situations they will look at no-follow links.

But as I mentioned there must be a lot of good information in these billions of no-follow links coming off social networking sites. So I keep coming back to the idea that maybe they do look at some social networking no-follow links. So social networking – is it useful for SEO or not? In some cases definitely useful as you’ll get follow links. In others when you’re only getting no-follow links, perhaps not, the official position of the search engines of course, if you should go ahead and promote your site in the social networks because the links bring traffic regardless of search results ranking and that is perfectly true.

Well executed social networking campaigns can help a website get traffic directly bypassing the search engines. Don’t get pulled in by the hype though. Social networking is no silver bullet and doesn’t work very well for many types of businesses and it’s not a one size fits all type of thing.

I will just leave you with this, if you think you can make social networking work for you regardless of search engine results, then go ahead and do it. If there is any search engine lift then that is great, but if you are not sure the results with a social networking campaign is worth the cost to you and social networking is very hard to succeed at for many types of businesses, you might simply do the basics.

Set up the obvious social network accounts just don’t spend a lot of time on it. You will want Facebook, Google Plus and Twitter and perhaps LinkedIn. You’ll also want to use the usual social networking and share buttons of course and try to encourage people to link to you from their social networking accounts. Social networking has become popular in SEO circles and in fact there are many companies that will go out and create many social links for you.

Do these link campaigns work? Perhaps depending on what you believe about no-follow issue and what proportion of follow links are created during a campaign. But again as the search engines are continually pointing out linking is just about SEO, sometimes a link is just a link.

This is a guest post by Sadhiv Mahandru who has been involved in online marketing for over a decade covering PPC, Affiliate Marketing, SEO , Content Creation and also creating effective websites. Specializing in SEO Company Manchester and providing services throughout the UK. You can learn more about Internet Marketing and SEO by reading my personal blog which is updated frequently.


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Received Unnatural Links Warning from Google? Do Not Worry, Just Disavow it!

Webmasters and SEO guys could take a deep breath after suffering long from Google’s Panda and Penguin algorithm updates. Yes, there is a good reason why the Disavow tool has been launched by the Big G. After the Penguin and Panda algorithm updates by Google, many sites found their rankings dropped by a good measure. A few started getting warnings from Google as well, about unnatural links pointing to their sites that violates Google quality guidelines of building links. Webmasters and site owners tried to remove all remarked aspects,  but they were unable to remove a few of the links because of non-access or other reasons. Well, now after long you can shed off your worries as the user friendly search giant has developed a disavow tool using which, you can ask Google to ignore the links you don’t want Google to consider as backlink towards your site.

How to use Disavow tool by Google?

As mentioned above the big G truly takes care of its users and so like all its other tools and services used for different purposes this tool is also very easy to use. Check below 5 simple steps to understand how to use Google Disavow tool:

  1. Log in in to your Google webmaster tools section from your Google account.
  2. After getting in to that page you will find the tool which looks like the image above, along with list of sites you could be able to disavow links for.
  3. Then choose a site and Google will display a warning about the tool and will ask you to be careful for disavowing sites which are not harming your ranking could lead to a drop in your SERP rankings.
  4. Soon after displaying the warning and confirming your site selection it will ask you to upload a .txt file where in you need to mention the domain name you are having issues with along with the date contacted for removing the link and response from the domain owner or its webmaster.
  5. After that you need to mention the URL/subpages URL of the domain where your link is showing up along with the reason why you are unable to remove. The format in the .txt file will be something like below:

# Contacted owner of spamdomain1.com on 7/1/2012 to

# ask for link removal but got no response
domain:spamdomain1.com
# Owner of spamdomain2.com removed most links, but missed these
http://www.spamdomain2.com/contentA.html
http://www.spamdomain2.com/contentB.html
http://www.spamdomain2.com/contentC.html

How Disavow Link Tool can affect SEO?

SEO I think will be affected positively, however this tool is a warning to SEO Companies for SEO guys who use to spam sites by building low quality links. This link is basically helpful for the site or business owners who are suffering the Black Hat SEO performed by the SEO Company they have hired for their work. Business owners must keep a check on daily link building and methods performed by the SEO Companies to rank their site so that in future it must not repeat.

Somehow I feel that all these updates by Google mean just one thing that is relevant and informative so that motive of the user searching a particular term must be successful. I think this much updates by big G is sufficient for the spammers to understand that it will over soon and the spam word on the web will be a history.

For more information and clear understanding of Disavow tool you can check below Matt Cutts video explaining about it or visit Google’s help on Disavow links here .

In near future Google will improve itself to a higher extent and I feel at least by that time relevancy and quality work will be considered by most of the business owners and marketers if they want a sustainable business with quality and targeted organic web traffic.

So, BE RELEVANT & RANK RELEVANCY!


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