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You must be aware of the term “Bounce Rate“. Well, let me give you a quick explanation of it. Bounce Rate is the percentage of a single page visitor to a website. Lower will be the percentage of the bounce rate, more visitors engagement and conversion you can expect.
Check out the infographic below created by the expert Neil Patel of Quick Sprout, in which he states how you can improve bounce rate of your site by implementing certain number of required modifications. The points mentioned by Neil are very simple but have been found to get ignored attention on several sites.
Quick explanation of the above infographic:
As defined by Google Analytics, “Bounce Rate” is the percentage of single-page visitors to a website. As a Website owner you want your visitors to convert or contact you for your services.
GA suggests that if a visitors bounces back from your website then either the visitor didn’t find what he/she was looking for or the webpage was too difficult to use.
As a responsible website owner who is serious about its business and website growth must track its bounce rate differences and take required measures to improve it
GA has defined general bounce rates of different types of sites:
- Content website’s bounce rate is between 40%-60%
- Lead Generation sites bounce rate ranges between 30%-50%
- Blogs bounce rate ranges between 70%-98%
- Retail sites 20%-40%
- Service sites 10%-30%
- Landing pages 70%-90%
- It is important for you to understand that you should attract the right visitors and so you must choose the right keywords to match your content.
- Since there are different types of visitors your business can have so target them with multiple pages with quality and reasonable content and different types keywords
- Work on writing attractive Meta description for search engines
- Strategize targeting of online ads campaigns
The usability of a website also effects its bounce rate. check out the factors that can help improving it:
- Good Color Contrast
- Larger and easily visible fonts
- Larger headlines and titles
- Bulleted Lists
- White Space
- Sensible organization
A good layout is another important factor so make sure you work on it. A website with easy navigation, easy to find search feature and clear message tends to get more visitor’s time than others. Responsive layout or mobile friendly design is also very important factor a website must have nowdays because more than 17% of views on a website are through mobile devices.
- Page load time affects Google rankings, make sure your page loads within the least time.
- Set links to external sites open in new window
- If you want to put ads, place static ads and that too in the side. You need to make sure that it does not irritates your visitor. Avoid using pop-ups.
Few case studies:
The infographic has 3-4 more case studies mentioned, you can check those through there.
After going through the article I am sure you have understood that ‘Bounce Rate’ is simple but very important factor that can define a website’s growth. Simple and small features like navigation structure, images clarity, messages to your visitors, the font, layout of the website, compatibility of the website, call to action features, content formatting etc tend to get ignored by several website owners which in turn results as a loss.
It is very important to understand that the time your visitors spend on the site is important to define the credibility. A owner of a website is the first visitor to the site and so if as a visitor you will judge your site then it will be more easier for you to list out what else could be add or replace.
Please do not hesitate to let me know in comments, if you are having some more ideas or ways of improve bounce rate.
MyBlogGuest.com (MBG), one the most used and largest Guest Blogging Network has faced Google’s penalty. On March 19th, 2014 Matt Cutts, the Head of Google WebSpam Team has tweeted about Google taking action against a “Large Guest Blog Network” and then after few hours Ann Smarty, the Owner of MyBlogGuest.com has confirmed their network being penalized by Google. Tweets embedded below:
Matt’s Tweet of Google Penalty Action
Ann’s Confirmation Tweet
Well, now coming to the main topic which I am sure everyone wants to know and understand.
Possible Reasons of Why MyBlogGuest.com Has Got Google Penality
As Google has never ever cleared the exact reasons of any penalty action they have taken so far so it is not possible to lay down the exact reasons. However, following the penalties to several sites and networks till now and re-studying Google’s guidelines, I think:
- MBG network has been penalized not because of its own business model but mainly because of promoting users, who are violating Google’s quality guidelines for guest posting.
- The maximum number of MBG users are there just for the sake of Google SERP ranking and SEO improvements, which ultimately is a sign of Google’s quality guidelines violation as Matt Cutts cleared it that “Guest Posting for SEO is not OK”.
- With Matt Cutts recently issuing warning to Guest Bloggers and Guest Blog Networks for excessive and SEO targeted methods of Guest Blogging it was pretty clear that Google will start checking such networks as well, along with Link Networks and other spamming sites. The following video may help you understand the warning better:
- MBG doesn’t allow its members to buy or sell links which is good as per Google’s guidelines. However, within MBG’s networks, with full consent of the network owners’, the contributors are freely proposed with ‘dofollow’ links by owners of blogs/websites. It is a clear sign of SEO centric guest blogging.
- In the SEO industry when anyone talks about links attribute (nofollow/dofollow) then he/she generally is concerned about the effects on Google SERP ranking.
- I have landed on a post of January 23rd, 2014 by Brad Merill in which he discussed about MBG’s policies which were, in certain ways, against Google’s guidelines. You can check the response of MBG’s Manager and Ann Smarty, the owner where she has mentioned that she does not believe in nofollow.
- In MBG there was no link of the original writer of the guest article. As Google has taken so much efforts with introducing authorships to make sure that real authors and real content would receive the recognition they deserve, then ignoring it is surely a flaw in terms of the Whitehat SEO principles.
I cannot say that Ann’s point of ‘not believing in nofollow’ is entirely incorrect, considering her logic about Bad Editors using free content. However, as a recognized personality in blogging community, she must understand that a link is not just for the purpose of getting voted or liked but traffic driving as well. Google just wants us to be simple and strategic and that’s all. Disliking nofollow is a personal opinion and if Brad Merill can be banned from MBG for not following its rules then I do not think there is anything wrong in Google penalizing MBG as it is also its own space and it has its own rules to be followed. Ann can’t deny from the fact that most of the MBG members are there just for SEO purpose and not for getting genuine human traffic.
On a deeper note, I further feel that Google has taken the right step with penalizing MBG. It was an important step, considering reach of the message to everyone, who performs unnatural and unethical tactics to get Google ranking, could understand that they simply can’t escape. It’s not the site or network that Google is penalizing but it is the mentality or spammers’ psychological inclination towards committing the wrong that the search giant is targeting. Unless such steps are taken strictly, spamming as a common practice will be restored to the same gravity, as it was few years back.
Thank you for reading this. I am sure you must be having your own point of view, which on many occasions will not match mine. I would highly appreciate if you could please post your opinion.
Please do not forget to share this in your social networks.
Contrary to what you might believe, it is not only developers and designers that need to adapt to technology changing. Tactics and strategies have to be modified all the time and now we need to stay focused on the fastest growing market of the moment, the mobile market. Mobile search grows constantly and that is very good news for us since it means that more people use the internet more often. The problem is that mobile search brings in new rules that you might not know about.
Things To Know When Optimizing For Mobile Search
- Short Keywords Are Used By Mobile Searchers
A mobile user will not usually search for long tail keywords or phrases. This is true even for devices that have QWERTY keyboards. In most situations the mobile search will only include 1 or 2 words. In the event that you do not rank really well for a short keyphrase, you will not be able to gain a lot of mobile traffic. Unfortunately, such keywords are very competitive and it is hard to rank high for them.
- Local Searches Are More Common With Mobile Searches
This basically means that most mobile users will look for stuff that is localized. Many of the mobile searches are targeted. To put things in perspective, if a user stands in a street in a city and tries to find where to eat, he will look for something in that particular neighborhood. You will see that common searches are like “Restaurant Hope Street”.
- Understanding What People Are Looking For
Many consider this as being the most important thing that has to be understood about mobile searches. In most cases users will look for weather, financial, news and sports results information. This is definitely limited but we need to understand the fact that it is important to offer such information if you want to tap into the mobile world.
When you own a site in such a niche, it is highly important that you optimize it for mobile searches. If you do not do that, you are missing out on a lot of potential traffic. It is vital that the site looks good on most mobile devices and having 2 site versions is the key to achieving that. It might require extra investments but they are definitely worth it.
- There Is No Such Thing As A Top 10 In Mobile Search
When SEO specialists optimize web pages for Google rankings, they mainly aim towards a top 10 ranking. That is not as important when referring to mobile searches. The user does not like to scroll down. It is true that the desktop searcher will not like to scroll but this is even more important when referring to mobile services. Your goal needs to be to get in the top 3 or at least in the top 4.
- Promoting The Mobile Friendly Web Site
There are various directories, search engines and portals that are designed for mobile users. Many of the website owners stay focused on the major search engines but you can profit from the common lack of information and submit the site to mobile search engines, mobile directories and mobile portals. These are tremendous opportunities because of the fact that by simply registering you can bring in a whole lot of mobile web traffic that can be monetized.
- Mobile Standards Need To be Followed
What you might not know is the fact that mobile search standards are different than those that apply with regular sites. You need to respect them. W3C guidelines have to be respected at all times or search engines will not allow spiders to index your resources. In the event that mobile standards are not respected, it is possible to still be listed but there is a huge chance that the site will look horrible. A transcoder will convert the site to mobile formats but never as you might believe. The results are usually shocking.
These are just some of the things that you can do in order to optimize your website for mobile search. It is highly important that you stay focused on learning as much as you can. Staying up to date will help you to monetize web traffic properly.
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Search engine optimization is an essential consideration in the set-up of any website, and mobile sites are no different. If you’re not preparing your mobile site for search, it means not only will your site struggle in the search rankings but your users won’t be getting the best possible mobile web experience from you. Make sure your mobile site is easy to find, and navigate, by following these simple steps to effective mobile SEO:
- Analyze your Current Mobile Audience
The first step in the SEO process is to take a look at how current mobile web users are using your site and how they are finding you via Google. Make a note of current volume and trend of mobile traffic. Does your website really have enough visitors on mobile to justify the development of a mobile version? What are the keywords currently being used on mobile devices to reach your site, and which sites are attracting the most mobile traffic? Google Analytics data will provide all the answers to these questions.
- Analyze the Behavior of your Existing Mobile Presence
Aside from understanding your audience, you need to understand how your existing mobile presence is functioning. Use a mobile device to actually search and examine Google’s results, how do your rankings compare to those listed on a desktop web browser? Again Google’s analytic tools will be extremely useful. Head to Google Webmaster Tools where you can take a closer look at Search Queries made on mobile. If you don’t have a smartphone to hand, use Mobile Emulators to get an idea of what your site and web search results will look like to a mobile user.
- Plan your Mobile Requirements
The main objective of a mobile website is to simplify a web users experience to make your web content more digestible on a mobile device. To ensure that you do this effectively, make a list of your mobile web requirements. Which content is it essential you display on your mobile site and what content can be reserved for purely desktop browsing? Don’t forget that some content will not work correctly on a mobile website; flash based animations and applications, for example, will not work on an Apple device.
- Optimize your Mobile Content
With a solid content plan in place, now it’s time to start considering the SEO placement of keywords within your content. Prioritize keywords which have highest relevancy to your business and have provided the highest search volume in the past. As with web based SEO, enhance your content popularity by building links from relevant and authorities sources these might include local news sites, social networks and blogs.
- Make it Responsive
Google co-operates best with responsive web design; desktop websites which adapt to correctly fit mobile interfaces via CSS media queries. SEO recommendations to follow when completing a responsive web design are: usea framework or CMS, beware of elements which will not display correctly on mobile devices and allow search engines to crawl page assets like JS, CSS and images.
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Most businesses now understand the importance of SEO.
A university in the USA spent time investigating the process of ‘click and attention distribution’. The results showed that the majority of internet users will only pay attention to the top two links on the search page. In order for businesses to reach the heights of number one and two – thereby increasing their web traffic – they need to employ search engine optimization.
The problem is this; SEO is a long and often complicated process. It requires dedicated time each day to analyse key words, the evaluation of competitor activity and the creation of keyword and content rich copy to promote the business website up the Google page rankings. Most business owners are already up to their eyeballs in the everyday management of their company. They simply don’t have the free time needed to put towards positive optimization activity.
As such, companies wishing to promote their business should consider bringing in a dedicated SEO expert. Alternatively they can outsource their work to one of the many companies now offering this service.
With so many search engine optimization agencies fighting for your attention, how should a company choose an SEO agency? As every good businessman knows, the cheapest isn’t always the best, so here are four top tips to choosing your SEO agency:
How familiar is the SEO agency with your industry?
An SEO agency will need to have a good understanding of the industry in which a business operates in order to follow trending topics and to know what content viewers of the website will find interesting. Without a working knowledge of the industry the agency will find it hard to produce content rich in keywords and phrases, and will be ineffective in communicating the business’ experience and trustworthiness.
Conversely, an SEO company that does understand the business in question will be better equipped to increase engagement with online visitors and prospective customers.
Can they write?
Having a working knowledge of the business’ industry is a good start, but the agency will also need experience in writing with authority and expertise. In order to protect and build a reputation the SEO firm will need to demonstrate excellent writing skills. Good copy is not just about shoe-horning in keywords, it’s about creating fresh content that demonstrates the best aspects of the business in question.
Are they ahead of the keyword curve?
The bread and butter of SEO is the use of keywords. All SEO agencies will track current search terms of relevance to their client’s businesses – but they won’t all make use of industry reports and insight to deduce breakout search terms. Staying ahead of the competition is critical; a good agency will use intuition and rely on an excellent research strategy to ensure they can do just that.
Will the SEO integrate with other marketing activities?
Of utmost importance to SEO is the use of original and interesting content. But it shouldn’t be randomly created content. It is vital that the message being produced by the optimization team remains consistent with their client’s overarching messaging and branding. Only agencies that demonstrate a commitment to providing and integrated service that ties with their customer’s SEO, PR, PPC and social media campaigns should be considered.
This is a guest post by Charlotte Ward is a Senior Account Manager at TopLine Communications (www.toplinecomms.com) . TopLine offers PR, SEO, Video marketing and PPC services. Charlotte has worked in PR for five years, first in the B2B graphic arts sector, and now in general B2B technology. She has experience working with businesses in finance, technology, HR and Recruitment.
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