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How can you Decrease Bounce Rate of Your Website [INFOGRAPHIC]

You must be aware of the term “Bounce Rate“. Well, let me give you a quick explanation of it. Bounce Rate is the percentage of a single page visitor to a website. Lower will be the percentage of the bounce rate, more visitors engagement and conversion you can expect.

Check out the infographic below created by the expert Neil Patel of Quick Sprout, in which he states how you can improve bounce rate of your site by implementing certain number of required modifications. The points mentioned by Neil are very simple but have been found to get ignored attention on several sites.

How to Decrease Your Bounce Rate
Courtesy of: Quick Sprout

 

Quick explanation of the above infographic:

As defined by Google Analytics, “Bounce Rate” is the percentage of single-page visitors to a website. As a Website owner you want your visitors to convert or contact you for your services.
GA suggests that if a visitors bounces back from your website then either the visitor didn’t find what he/she was looking for or the webpage was too difficult to use.
As a responsible website owner who is serious about its business and website growth must track its bounce rate differences and take required measures to improve it

GA has defined general bounce rates of different types of sites:

  • Content website’s bounce rate is between 40%-60%
  • Lead Generation sites bounce rate ranges between 30%-50%
  • Blogs bounce rate ranges between 70%-98%
  • Retail sites 20%-40%
  • Service sites 10%-30%
  • Landing pages 70%-90%
  • It is important for you to understand that you should attract the right visitors and so you must choose the right keywords to match your content.
  • Since there are different types of visitors your business can have so target them with multiple pages with quality and reasonable content and different types keywords
  • Work on writing attractive Meta description for search engines
  • Strategize targeting of online ads campaigns

The usability of a website also effects its bounce rate. check out the factors that can help improving it:

  • Good Color Contrast
  • Larger and easily visible fonts
  • Larger headlines and titles
  • Bulleted Lists
  • White Space
  • Sensible organization

A good layout is another important factor so make sure you work on it. A website with easy navigation, easy to find search feature and clear message tends to get more visitor’s time than others. Responsive layout or mobile friendly design is also very important factor a website must have nowdays because more than 17% of views on a website are through mobile devices.

  • Page load time affects Google rankings, make sure your page loads within the least time.
  • Set links to external sites open in new window
  • If you want to put ads, place static ads and that too in the side. You need to make sure that it does not irritates your visitor. Avoid using pop-ups.

Few case studies:

How Robert Gainer Decreased Bounce Rate from 86% to 1.5% in just 2 Days by Implementing Responsive Layout

How Simple SEO Group Reduced a Client’s Bounce Rate from 50% to 5% by Improving Navigation, Better Images and Clearer Call to Action and Implementing Responsive Layout

The infographic has 3-4 more case studies mentioned, you can check those through there.

Conclusion

After going through the article I am sure you have understood that ‘Bounce Rate’ is simple but very important factor that can define a website’s growth. Simple and small features like navigation structure, images clarity, messages to your visitors, the font, layout of the website, compatibility of the website, call to action features, content formatting etc tend to get ignored by several website owners which in turn results as a loss.

It is very important to understand that the time your visitors spend on the site is important to define the credibility. A owner of a website is the first visitor to the site and so if as a visitor you will judge your site then it will be more easier for you to list out what else could be add or replace.

Please do not hesitate to let me know in comments, if you are having some more ideas or ways of improve bounce rate.

Why has Google Penalized MyBlogGuest.com

MyBlogGuest.com (MBG), one the most used and largest Guest Blogging Network has faced Google’s penalty. On March 19th, 2014 Matt Cutts, the Head of Google WebSpam Team has tweeted about Google taking action against a “Large Guest Blog Network” and then after few hours Ann Smarty, the Owner of MyBlogGuest.com has confirmed their network being penalized by Google. Tweets embedded below:

Matt’s Tweet of Google Penalty Action

Ann’s Confirmation Tweet

Well, now coming to the main topic which I am sure everyone wants to know and understand.

Possible Reasons of Why MyBlogGuest.com Has Got Google Penality

As Google has never ever cleared the exact reasons of any penalty action they have taken so far so it is not possible to lay down the exact reasons. However, following the penalties to several sites and networks till now and re-studying Google’s guidelines, I think:

  • MBG network has been penalized not because of its own business model but mainly because of promoting users, who are violating Google’s quality guidelines for guest posting.
  • The maximum number of MBG users are there just for the sake of Google SERP ranking and SEO improvements, which ultimately is a sign of Google’s quality guidelines violation as Matt Cutts cleared it that “Guest Posting for SEO is not OK”.
  • With Matt Cutts recently issuing warning to Guest Bloggers and Guest Blog Networks for excessive and SEO targeted methods of Guest Blogging it was pretty clear that Google will start checking such networks as well, along with Link Networks and other spamming sites. The following video may help you understand the warning better:

  • MBG doesn’t allow its members to buy or sell links which is good as per Google’s guidelines. However, within MBG’s networks, with full consent of the network owners’, the contributors are freely proposed with ‘dofollow’ links by owners of blogs/websites. It is a clear sign of SEO centric guest blogging.
  • In the SEO industry when anyone talks about links attribute (nofollow/dofollow) then he/she generally is concerned about the effects on Google SERP ranking.
  • I have landed on a post of January 23rd, 2014 by Brad Merill in which he discussed about MBG’s policies which were, in certain ways, against Google’s guidelines. You can check the response of MBG’s Manager and Ann Smarty, the owner where she has mentioned that she does not believe in nofollow.
  • In MBG there was no link of the original writer of the guest article. As Google has taken so much efforts with introducing authorships to make sure that real authors and real content would receive the recognition they deserve, then ignoring it is surely a flaw in terms of the Whitehat SEO principles.

Conclusion

I cannot say that Ann’s point of ‘not believing in nofollow’ is entirely incorrect, considering her logic about Bad Editors using free content. However, as a recognized personality in blogging community, she must understand that a link is not just for the purpose of getting voted or liked but traffic driving as well. Google just wants us to be simple and strategic and that’s all. Disliking nofollow is a personal opinion and if Brad Merill can be banned from MBG for not following its rules then I do not think there is anything wrong in Google penalizing MBG as it is also its own space and it has its own rules to be followed. Ann can’t deny from the fact that most of the MBG members are there just for SEO purpose and not for getting genuine human traffic.

On a deeper note, I further feel that Google has taken the right step with penalizing MBG. It was an important step, considering reach of the message to everyone, who performs unnatural and unethical tactics to get Google ranking, could understand that they simply can’t escape. It’s not the site or network that Google is penalizing but it is the mentality or spammers’ psychological inclination towards committing the wrong that the search giant is targeting. Unless such steps are taken strictly, spamming as a common practice will be restored to the same gravity, as it was few years back.

 

 

Thank you for reading this. I am sure you must be having your own point of view, which on many occasions will not match mine. I would highly appreciate if you could please post your opinion.

Please do not forget to share this in your social networks.

How To Contact Blog Owners For Guest Posting

Guest Post Request

Image Credit: learnblogtips.com

If you want to increase the number of people who read your blog and get higher SEO rankings that result in your name and posts showing up higher in search rankings, then guest blogging is an excellent place to start.

Guest blogging might seem fairly easy. You reach out to a few blogs who post similar, but non-competitive content and ask them to post an article. However, there is definitely an art to guest blogging. Here’s a short guide on how to get started and become a successful guest blogger.

Step 1: Build A Quality List.

The internet is filled with thousands of blogs that need to be researched to confirm that the blog takes guests posts, has regular posts and enough followers to warrant you guest blogging for them. Start by googling the top 100 blogs on your topic of choice. It’s also good to keep an eye out for popular blogs that those blogs follow because that’s another way to get your posts in front of more people. As an alternative, you can use a guest blog network, just like Blogguests.com. Guest Blogging networks are the easy way to find blogs that are accepting guest posts.

Step 2: Write a Personalized Email that Gets Noticed.

After you’ve completed your list, make sure to send out personalized email requests to each blogger that include a comment about a recent article or something unique to their site. Start with a subject line that will get noticed and stand out. And, always keep your emails short and precise. One short paragraph that is clear and takes a short amount of time to read is much better than an over explained, long email that looks inaccessible. It’s okay to have a general idea of what you will say to each blogger you reach out to, but remember that top blogs get hundreds, if not thousands of requests per week, so you’ll need to stand out in the crowd to be considered for guest blogging.

Step 3: Make Sure to Cater to Their Audience and Needs

Include how you will add value when guest blogging and note how they and their readers will benefit from your article. Also, while you’ll want to make sure you are current and relevant as a guest blogger, you will also want to make sure you’re actually giving the readers a new angle if your topic has been heavily covered. So, bring your own unique voice and perspective to your writing.

Guest blogging can be hard work, but definitely pays off if you do it consistently.

This is a guest post by SEOperson the creator of Blogguests.com. We promote quality guest blogging rather than quantity.


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How To Optimize Your Website For Mobile Search

Contrary to what you might believe, it is not only developers and designers that need to adapt to technology changing. Tactics and strategies have to be modified all the time and now we need to stay focused on the fastest growing market of the moment, the mobile market. Mobile search grows constantly and that is very good news for us since it means that more people use the internet more often. The problem is that mobile search brings in new rules that you might not know about.

mobile search optimization

Image Credit: volacci.com

Things To Know When Optimizing For Mobile Search

  1. Short Keywords Are Used By Mobile Searchers

A mobile user will not usually search for long tail keywords or phrases. This is true even for devices that have QWERTY keyboards. In most situations the mobile search will only include 1 or 2 words. In the event that you do not rank really well for a short keyphrase, you will not be able to gain a lot of mobile traffic. Unfortunately, such keywords are very competitive and it is hard to rank high for them.

  1. Local Searches Are More Common With Mobile Searches

This basically means that most mobile users will look for stuff that is localized. Many of the mobile searches are targeted. To put things in perspective, if a user stands in a street in a city and tries to find where to eat, he will look for something in that particular neighborhood. You will see that common searches are like “Restaurant Hope Street”.

  1. Understanding What People Are Looking For

Many consider this as being the most important thing that has to be understood about mobile searches. In most cases users will look for weather, financial, news and sports results information. This is definitely limited but we need to understand the fact that it is important to offer such information if you want to tap into the mobile world.

When you own a site in such a niche, it is highly important that you optimize it for mobile searches. If you do not do that, you are missing out on a lot of potential traffic. It is vital that the site looks good on most mobile devices and having 2 site versions is the key to achieving that. It might require extra investments but they are definitely worth it.

  1. There Is No Such Thing As A Top 10 In Mobile Search

When SEO specialists optimize web pages for Google rankings, they mainly aim towards a top 10 ranking. That is not as important when referring to mobile searches. The user does not like to scroll down. It is true that the desktop searcher will not like to scroll but this is even more important when referring to mobile services. Your goal needs to be to get in the top 3 or at least in the top 4.

  1. Promoting The Mobile Friendly Web Site

There are various directories, search engines and portals that are designed for mobile users. Many of the website owners stay focused on the major search engines but you can profit from the common lack of information and submit the site to mobile search engines, mobile directories and mobile portals. These are tremendous opportunities because of the fact that by simply registering you can bring in a whole lot of mobile web traffic that can be monetized.

  1. Mobile Standards Need To be Followed

What you might not know is the fact that mobile search standards are different than those that apply with regular sites. You need to respect them. W3C guidelines have to be respected at all times or search engines will not allow spiders to index your resources. In the event that mobile standards are not respected, it is possible to still be listed but there is a huge chance that the site will look horrible. A transcoder will convert the site to mobile formats but never as you might believe. The results are usually shocking.

These are just some of the things that you can do in order to optimize your website for mobile search. It is highly important that you stay focused on learning as much as you can. Staying up to date will help you to monetize web traffic properly.

This is a guest post by Kate Funk. Kate is an expert in coaching in business networking skills and English tutoring .


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5 Simple Steps to Widening your Business Reach through Mobile Marketing

Mobile SEO

Credit: blackboxsocialmedia.com

Search engine optimization is an essential consideration in the set-up of any website, and mobile sites are no different. If you’re not preparing your mobile site for search, it means not only will your site struggle in the search rankings but your users won’t be getting the best possible mobile web experience from you. Make sure your mobile site is easy to find, and navigate, by following these simple steps to effective mobile SEO:

  1. Analyze your Current Mobile Audience
    The first step in the SEO process is to take a look at how current mobile web users are using your site and how they are finding you via Google. Make a note of current volume and trend of mobile traffic. Does your website really have enough visitors on mobile to justify the development of a mobile version? What are the keywords currently being used on mobile devices to reach your site, and which sites are attracting the most mobile traffic? Google Analytics data will provide all the answers to these questions.
  2. Analyze the Behavior of your Existing Mobile Presence
    Aside from understanding your audience, you need to understand how your existing mobile presence is functioning. Use a mobile device to actually search and examine Google’s results, how do your rankings compare to those listed on a desktop web browser? Again Google’s analytic tools will be extremely useful. Head to Google Webmaster Tools where you can take a closer look at Search Queries made on mobile. If you don’t have a smartphone to hand, use Mobile Emulators to get an idea of what your site and web search results will look like to a mobile user.

    Mobile site optimization

    Credit: tecmark.co.uk

  3. Plan your Mobile Requirements
    The main objective of a mobile website is to simplify a web users experience to make your web content more digestible on a mobile device. To ensure that you do this effectively, make a list of your mobile web requirements. Which content is it essential you display on your mobile site and what content can be reserved for purely desktop browsing? Don’t forget that some content will not work correctly on a mobile website; flash based animations and applications, for example, will not work on an Apple device.
  4. Optimize your Mobile Content
    With a solid content plan in place, now it’s time to start considering the SEO placement of keywords within your content. Prioritize keywords which have highest relevancy to your business and have provided the highest search volume in the past. As with web based SEO, enhance your content popularity by building links from relevant and authorities sources these might include local news sites, social networks and blogs.
  5. Make it Responsive
    Google co-operates best with responsive web design; desktop websites which adapt to correctly fit mobile interfaces via CSS media queries. SEO recommendations to follow when completing a responsive web design are: usea framework or CMS, beware of elements which will not display correctly on mobile devices and allow search engines to crawl page assets like JS, CSS and images.

This is a guest post by Siobhan McBride who writes for Miromedia the SEO Birmingham Digital Agency.


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SEO Agencies: Cheaper Doesn’t Mean Better

Most businesses now understand the importance of SEO.

A university in the USA spent time investigating the process of ‘click and attention distribution’. The results showed that the majority of internet users will only pay attention to the top two links on the search page. In order for businesses to reach the heights of number one and two – thereby increasing their web traffic – they need to employ search engine optimization.

SEO  Company

Credit: Dcmmoguls.com

The problem is this; SEO is a long and often complicated process. It requires dedicated time each day to analyse key words, the evaluation of competitor activity and the creation of keyword and content rich copy to promote the business website up the Google page rankings. Most business owners are already up to their eyeballs in the everyday management of their company. They simply don’t have the free time needed to put towards positive optimization activity.

As such, companies wishing to promote their business should consider bringing in a dedicated SEO expert. Alternatively they can outsource their work to one of the many companies now offering this service.

With so many search engine optimization agencies fighting for your attention, how should a company choose an SEO agency? As every good businessman knows, the cheapest isn’t always the best, so here are four top tips to choosing your SEO agency:

How familiar is the SEO agency with your industry?

An SEO agency will need to have a good understanding of the industry in which a business operates in order to follow trending topics and to know what content viewers of the website will find interesting. Without a working knowledge of the industry the agency will find it hard to produce content rich in keywords and phrases, and will be ineffective in communicating the business’ experience and trustworthiness.

Conversely, an SEO company that does understand the business in question will be better equipped to increase engagement with online visitors and prospective customers.

Can they write?

Having a working knowledge of the business’ industry is a good start, but the agency will also need experience in writing with authority and expertise. In order to protect and build a reputation the SEO firm will need to demonstrate excellent writing skills. Good copy is not just about shoe-horning in keywords, it’s about creating fresh content that demonstrates the best aspects of the business in question.

Are they ahead of the keyword curve?

The bread and butter of SEO is the use of keywords. All SEO agencies will track current search terms of relevance to their client’s businesses – but they won’t all make use of industry reports and insight to deduce breakout search terms. Staying ahead of the competition is critical; a good agency will use intuition and rely on an excellent research strategy to ensure they can do just that.

Will the SEO integrate with other marketing activities?

SEO and Internet Marketing

Credit: techfreeks.com

Of utmost importance to SEO is the use of original and interesting content. But it shouldn’t be randomly created content. It is vital that the message being produced by the optimization team remains consistent with their client’s overarching messaging and branding. Only agencies that demonstrate a commitment to providing and integrated service that ties with their customer’s SEO, PR, PPC and social media campaigns should be considered.

This is a guest post by Charlotte Ward is a Senior Account Manager at TopLine Communications (www.toplinecomms.com) . TopLine offers PR, SEO, Video marketing and PPC services. Charlotte has worked in PR for five years, first in the B2B graphic arts sector, and now in general B2B technology. She has experience working with businesses in finance, technology, HR and Recruitment.


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Link Building In Depth – Social Networks

Before we begin looking at social network links, I do want to say that for all the hype, it is quite possible in many cases to create an effective linking campaign without social networking. I have seen many sites rank well using linking strategies that do not include social networking. In fact it is also the problem that in many cases social networking links are no follow links. Take Facebook for instance, the single most important social network; links from Facebook to external pages are no-follow links.

Social Network

Courtsey: ardentcreative.co.uk

On the other hand some other social networks use follow links, for instance Google Plus.
Yes there are some no-follow links between some accounts for instance, but for now at least the external links are follow links. MySpace provides no-follow that links while LinkedIn provides follow links, but in both cases they are not direct links to the reference sites, they are redirects and not 301 redirects so they do not carry any value.

Yet another example, Delicious, they recently changed to make all external links no follows and their redirects too. Some social networking sites evidently try to decide which links should be followed and which should not. Digg.com for instance says that they provide follow links in cases where a story has reached a certain level of popularity. How about Twitter? Twitter used to use no-follow links but more recently seems to have switched to follow links. Some Twitter feed mechanisms convert them to no follow links though.

By the way here is a quick tip on how to figure out if the link is a 301 redirect link. If you go to a site such as LinkedIn you

Linked In Logo

will be able to see many redirect links. Point at the link you will see that it is a redirect link through a LinkedIn.com server. Copy the link and search for a server header service. Paste the URL into the service and see what comes back. Depending on the link will depend on the result. You might get a ‘200’ response, which means that it is a double redirect. This means as its redirecting to another LinkedIn page which then redirects to the final destination. Some links will return a ‘302’ response but for the link to have value it needs to return a ‘301’.

How about the link shortening services such as Bitly.com, Google URL shorter or tiny URL?

Bit.Ly logo

Twitter users often employee these services to create short links for use in the limited space of a tweet. Well these services typically use 301 redirects and these three certainly do and you can check your favorite service for yourself using the method I just described.

So, some social networking links do carry value, the follow links but what about the no follow links? Is there SEO value to social networking no-follow links? That is, will the search engines consider the links for ranking purposes? Will social network links help push your site up in the search results?

Well in theory the answer is no. In theory at least, the major search engines and that essentially means Google and Bing, ignore no-follow links for ranking purposes. They may actually follow the links in some cases but both search engines claim they do not use no-follow links for ranking purposes.

My only problem with this is it seems like there must be a lot of useful information embedded in social networking links. Google has stated quite clearly and quite recently that no-follow links don’t count in ranking. Google has suggested that social networking sites should try to identify trusted posters and make their links follow links. As far as Google is concerned, it’s up to the social networks not Google to decide. So you’ll have to make your own mind up on this one, either Google is being honest and such links have no value or perhaps or you have a situation in which Google is claiming they have no value and yet at the same time deciding that in certain situations they will look at no-follow links.

But as I mentioned there must be a lot of good information in these billions of no-follow links coming off social networking sites. So I keep coming back to the idea that maybe they do look at some social networking no-follow links. So social networking – is it useful for SEO or not? In some cases definitely useful as you’ll get follow links. In others when you’re only getting no-follow links, perhaps not, the official position of the search engines of course, if you should go ahead and promote your site in the social networks because the links bring traffic regardless of search results ranking and that is perfectly true.

Well executed social networking campaigns can help a website get traffic directly bypassing the search engines. Don’t get pulled in by the hype though. Social networking is no silver bullet and doesn’t work very well for many types of businesses and it’s not a one size fits all type of thing.

I will just leave you with this, if you think you can make social networking work for you regardless of search engine results, then go ahead and do it. If there is any search engine lift then that is great, but if you are not sure the results with a social networking campaign is worth the cost to you and social networking is very hard to succeed at for many types of businesses, you might simply do the basics.

Set up the obvious social network accounts just don’t spend a lot of time on it. You will want Facebook, Google Plus and Twitter and perhaps LinkedIn. You’ll also want to use the usual social networking and share buttons of course and try to encourage people to link to you from their social networking accounts. Social networking has become popular in SEO circles and in fact there are many companies that will go out and create many social links for you.

Do these link campaigns work? Perhaps depending on what you believe about no-follow issue and what proportion of follow links are created during a campaign. But again as the search engines are continually pointing out linking is just about SEO, sometimes a link is just a link.

This is a guest post by Sadhiv Mahandru who has been involved in online marketing for over a decade covering PPC, Affiliate Marketing, SEO , Content Creation and also creating effective websites. Specializing in SEO Company Manchester and providing services throughout the UK. You can learn more about Internet Marketing and SEO by reading my personal blog which is updated frequently.


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