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The Magical Words that Gets your Content Shared on Social Media [INFOGRAPHIC]

Are you really eager to get the traffic from social media?

Do you know that the words that you use in the content shared on social media plays an important role in driving the social traffic?

Do you know that where words like “deals” “discounts” “submit” can help you get more shares and likes on Facebook, on Twitter words like “Retweet“, “Top“, “Check out” plays the game?

Check out an infographic below created by Neil Patel of Quick Sprout, where in he has mentioned the surprising words that will help you get you social content shared in Facebook, Twitter, Google+ and LinkedIn and ultimately drive traffic from the social networks.

The Surprising Words That Get Content Shared on Social Media
Courtesy of: Quick Sprout

How Important are the words shared on social media?

Words shared on social media are of high importance.
Using persuasive, impressive and convincing words can really help you
There are certain kind of words that are very powerful and can really make the drive
It is very important to understand the importance of such words and how to use them

Which Words Get Most Shares on Facebook

  • “Amuses”
  • “Comment”
  • “Deals”
  • “Discount”
  • “Inspires”
  • “Post”
  • “Should”
  • “Submit”
  • “Tell us”
  • “Warns”
  • “When”
  • “Where”
  • “Would”

Words that you Should Use if Running a Facebook Contest or Promotion

  • “Winner”
  • “Win”
  • “Winning”
  • “Events”

Words that you Should Avoid Using in a Facebook Contest or Promotion

  • “Contest”
  • “Promotion”
  • “Sweepstakes”
  • “Coupon”

Which Words in Tweets gets Most ReTweets and Favorites

  • “10”
  • “Blog”
  • “Check Out”
  • “Free”
  • “Follow”
  • “Great”
  • “Help”
  • “How to”
  • “Media”
  • “New Blog Post”
  • “Please”
  • “Post”
  • “ReTweet”
  • “Social”
  • “Social Media”
  • “Top”
  • “Twitter”
  • “You”

Which words on LinkedIn Gets Most Shares

  • “Accomplished”
  • “Created”
  • “Developed”
  • “Improved”
  • “Increased”
  • “On Time”
  • “Reduced”
  • “Researched”
  • “Under Budget”
  • “Won”

Words that you should avoid using on LinkedIn

  • “Analytical”
  • “Creative”
  • “Driven”
  • “Effective”
  • “Expert”
  • “Innovative”
  • “Organizational”
  • “Patient”
  • “Responsible”
  • “Strategic”

Words that use to get most shares in Google+

  • “Create”
  • “Discover”
  • “Increase”
  • “Promote”
  • “Share”

Conclusion

Content is the King everywhere, even on social media and we all are aware of the fact that creating a compelling and interesting content requires the combination of catchy words. Each social networks has users of different mindset and behavior and so the interests of social media users differs. It is very important to understand that if you are looking for a social media marketing success then users engagement is something that matters the most and that is where you need the words mentioned above.

Do you think or have experienced any other words that also gets shares and engages the users? Please share in the comments below, we will analyze and include those as well in the post.

Happy Sharing! 🙂

How to Improve your Twitter Engagement by Over 300% [INFOGRAPHIC]

Twitter is considered to be one of the most effective social network which if used properly, can benefit any business in the most profitable way. With over 190,000,000 a visitors month you can understand that how useful this network could be if used in the right way. Check out the infographic below created by Neil Patel of Quick Sprout, that will help you understand on as to how to increase engagement on Twitter by 324%.

How to Increase Your Twitter Engagement by 324%
Courtesy of: Quick Sprout

 

Check out what the above infographic states:

Some Twitter Facts

  • There are over 555,000,000 twitter users
  • 135,000 new user sign ups on Twitter everyday
  • Twitter has over 190,000,000 per month
  • Twitter has over 115,000,000 monthly active users
  • More than 58,000,000 tweets are posted per day
  • Twitter has more than 36,000,000 monthly unique visitors
  • There are more than 5700 Tweets posted per second

Business Facts about Twitter

  • Over 75% of Businesses are on Twitter
  • 33% of Twitter users follow a Brand
  • 79% of Twitter users are most likely to recommend the brand they follow
  • 67% of Twitter users are more likely to buy from the brands they follow
  • There have been over 600% increase in users asking for business recommendations on Twitter
  • 50% shoppers made purchases based on recommendation found through a social network

What is the Best Time to Tweet

As per Twitter’s data:

  • Saturdays and Sundays are found to have highest engagement rates
  • 9AM, 12PM, 3PM and 6PM are said to be the best hours for tweeting

What type of tweets gets users engagement

  • Image based tweets use to have over 200% engagement
  • People are 21% more likely to respond to questions, so tweet questions
  • Tweet that contain Links have 86% of retweet rate
  • Tweets with less than 100 characters have 17% higher engagement
  • 92% engagement with brand’s tweets come from link clicks

Twitter rules that are not said

  • Asking followers to retweet has 4X higher retweet rate
  • To every 100 users you follow, you will get 31 follow back

How to Convert Twitter Followers into Customers

It is better to have 100 real followers than 1000 random followers and so you must try to build followers through the most ethical way and that by tweeting informational, interesting posts. There are more reasons below of why you should have real followers:

  • 30% more chances are there that your followers will recommend you
  • 72% followers are more likely to recommend you
  • 73% of followers wants updates on future products
  • 61% of followers want ideas and feedbacks
  • Offering your followers a special promotional offer increases the likelihood of them purchasing by 349%

Conclusion

As per what the above infographic states one thing is very clear that mastering Twitter is not very tough but then you need to be reasonable and responsible. You should not look after instant and huge increment in followers rather you should build your followers by posting useful and targeted tweets that are informative, interesting and something that actually needs attention. Tweeting on weekends i.e. on Saturdays and Sundays at the peak hours 9PM, 12AM, 3AM and 6AM will can result in huge engagement.

Have more thoughts over Twitter engagement, please post in comments below.

Biggest Facebook Marketing Mistakes you Should Avoid

We have all seen the adverts for Facebook and the millions upon millions of people who use it. And, many people see these numbers and think that Facebook marketing is the greatest thing to ever happen to the business world. They run around saying how there are millions of people on there and how you can communicate with them for free. This is all true, but then you could grab a soapbox and a megaphone and visit a busy New York high street to do a bit of selling–it doesn’t mean you are going to get a sale! Here are a few mistakes that you should really avoid making with your Facebook marketing campaign.

Facebook Marketing Mistakes

Facebook Marketing Mistakes | Image credit: Nycwebdesign.com

Never be over promotional or pushy

This is the first and most commonly committed mistake. Facebook is not optimized for being pushy or over promotional. Every social media that has allowed businesses to do that has failed. People do not log onto Facebook in order to be advertised to, people hate advertising. If you are even slightly pushy or promotional then people will not look at your site.

Do not misunderstand this rule. You can show people what you have on offer. If you are a photographer and have a new photo deal, then show your frames, picture sizes and formats in a pretty hamper. But do not put, “sale” or “cut price” etc on the Facebook post. In fact, if you put a price on it then make it a very small and subtle price tag. For example, the South Park Fan Page on Facebook just shows clips as a sort of “remember this bit” reminder. Family Guy run quizzes about whom is the funniest character in their show.

Don’t spend hours trying to make friends

This is another classic mistake that too many people make. They will spend hours making friends on their page and getting “Likes” on their fan page. They will spend two or three days getting hundreds of supporters and then brag about it. They then notice that five months later, all of their “Friend” and “Like” hunting has won them 0% new business.

If you are measuring your Facebook success by how many “Friends” or “Likes” you get, then you are woefully misguided. If you are measuring your success with social media monitoring tools then you are slightly less misguided (though still missing the point). You should be measuring your success with analytic programs measuring metrics on your website. The more traffic that you see coming from Facebook (as a domain, not just from your pages) then the better you are doing.

Facebook Marketing Plan

Facebook Marketing Plan | Image Credit: social-media-optimization.com

Don’t start a Facebook campaign without a plan

If you do not have an overall plan, and an overall goal then you will just waste your time on Facebook. You need a very specific long-term goal, and you need a way to measure your efforts. You need to be able to see data that proves that what you are doing is productive and is providing you with a return on your investment. You simply cannot afford to make a plan and hope for the best. You need to know how well you are doing so that you can optimize your efforts and make sure that what you are doing is paying off in some way. If it is not then you need to change what you are doing so that it is.

Never start a Facebook session without a session plan

If you are going to spend an hour or two then you need to know exactly what you are going to do with that time. You also need to be sure that what you are doing is going to provide you with some sort of return on your investment. There needs to be an outcome at the end of your session. If there is no outcome then you are wasting your time.

Don’t assume that “Likes” or “Friends” are valuable

People pay money for more “Friends” and more “Likes” even though they do not actually hold any value at all. Their SEO benefits are negligible and more “Likes” or “Friends” does not mean more money or more sales. People brag about spending their time on Facebook and getting “Likes” but unless those metrics are related to your overall social media campaign, then what use are they. What was the point of you spending time getting them if they will never realize a benefit?

Don’t rely on the number of likes and friends | Image Credit: facebook.com

Never criticize or attack your competitors

Not only will you make your competitors rally against you, but also, all of their supporters and customers will start attacking you in return. What looks like a power play could end up being a PR nightmare.

Do not try to relate your customers’ less savory habits

Your customers may be known for kicking sailors or spitting at old ladies, but you must not relate or engage with such behavior. They will always have more savory interests, for example do they have kids? Are there other ways to relate? Do not forget that they are not your friend.

Never try to direct sell via Facebook

Everybody who has tried has failed. A list of reasons could be produced in order to prove this, but just deal with it and understand that you cannot direct sell on Facebook.

Stay away from adult industry images, drug use or terrorism

This is just something you do if you do not want to offend the Facebook community. They have members that are very young, and even if there were filters to stop them seeing it, their parents will not understand these filters and will assume their kids are being polluted by your content.

Do not install an app on your wall unless it is an official Facebook one

People have tried to install apps and viruses on Facebook walls and all that happens is that their accounts are deleted. Just do not do it, because there are far better and easier ways of getting Facebook traffic to leave Facebook in search of your content.

This is a guest post Kate Funk coaches individuals in SEO and business networking skills at Tutortop.


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