You must be aware of the term “Bounce Rate“. Well, let me give you a quick explanation of it. Bounce Rate is the percentage of a single page visitor to a website. Lower will be the percentage of the bounce rate, more visitors engagement and conversion you can expect.
Check out the infographic below created by the expert Neil Patel of Quick Sprout, in which he states how you can improve bounce rate of your site by implementing certain number of required modifications. The points mentioned by Neil are very simple but have been found to get ignored attention on several sites.
Quick explanation of the above infographic:
As defined by Google Analytics, “Bounce Rate” is the percentage of single-page visitors to a website. As a Website owner you want your visitors to convert or contact you for your services.
GA suggests that if a visitors bounces back from your website then either the visitor didn’t find what he/she was looking for or the webpage was too difficult to use.
As a responsible website owner who is serious about its business and website growth must track its bounce rate differences and take required measures to improve it
GA has defined general bounce rates of different types of sites:
- Content website’s bounce rate is between 40%-60%
- Lead Generation sites bounce rate ranges between 30%-50%
- Blogs bounce rate ranges between 70%-98%
- Retail sites 20%-40%
- Service sites 10%-30%
- Landing pages 70%-90%
- It is important for you to understand that you should attract the right visitors and so you must choose the right keywords to match your content.
- Since there are different types of visitors your business can have so target them with multiple pages with quality and reasonable content and different types keywords
- Work on writing attractive Meta description for search engines
- Strategize targeting of online ads campaigns
The usability of a website also effects its bounce rate. check out the factors that can help improving it:
- Good Color Contrast
- Larger and easily visible fonts
- Larger headlines and titles
- Bulleted Lists
- White Space
- Sensible organization
A good layout is another important factor so make sure you work on it. A website with easy navigation, easy to find search feature and clear message tends to get more visitor’s time than others. Responsive layout or mobile friendly design is also very important factor a website must have nowdays because more than 17% of views on a website are through mobile devices.
- Page load time affects Google rankings, make sure your page loads within the least time.
- Set links to external sites open in new window
- If you want to put ads, place static ads and that too in the side. You need to make sure that it does not irritates your visitor. Avoid using pop-ups.
Few case studies:
The infographic has 3-4 more case studies mentioned, you can check those through there.
After going through the article I am sure you have understood that ‘Bounce Rate’ is simple but very important factor that can define a website’s growth. Simple and small features like navigation structure, images clarity, messages to your visitors, the font, layout of the website, compatibility of the website, call to action features, content formatting etc tend to get ignored by several website owners which in turn results as a loss.
It is very important to understand that the time your visitors spend on the site is important to define the credibility. A owner of a website is the first visitor to the site and so if as a visitor you will judge your site then it will be more easier for you to list out what else could be add or replace.
Please do not hesitate to let me know in comments, if you are having some more ideas or ways of improve bounce rate.
Contrary to what you might believe, it is not only developers and designers that need to adapt to technology changing. Tactics and strategies have to be modified all the time and now we need to stay focused on the fastest growing market of the moment, the mobile market. Mobile search grows constantly and that is very good news for us since it means that more people use the internet more often. The problem is that mobile search brings in new rules that you might not know about.
Things To Know When Optimizing For Mobile Search
- Short Keywords Are Used By Mobile Searchers
A mobile user will not usually search for long tail keywords or phrases. This is true even for devices that have QWERTY keyboards. In most situations the mobile search will only include 1 or 2 words. In the event that you do not rank really well for a short keyphrase, you will not be able to gain a lot of mobile traffic. Unfortunately, such keywords are very competitive and it is hard to rank high for them.
- Local Searches Are More Common With Mobile Searches
This basically means that most mobile users will look for stuff that is localized. Many of the mobile searches are targeted. To put things in perspective, if a user stands in a street in a city and tries to find where to eat, he will look for something in that particular neighborhood. You will see that common searches are like “Restaurant Hope Street”.
- Understanding What People Are Looking For
Many consider this as being the most important thing that has to be understood about mobile searches. In most cases users will look for weather, financial, news and sports results information. This is definitely limited but we need to understand the fact that it is important to offer such information if you want to tap into the mobile world.
When you own a site in such a niche, it is highly important that you optimize it for mobile searches. If you do not do that, you are missing out on a lot of potential traffic. It is vital that the site looks good on most mobile devices and having 2 site versions is the key to achieving that. It might require extra investments but they are definitely worth it.
- There Is No Such Thing As A Top 10 In Mobile Search
When SEO specialists optimize web pages for Google rankings, they mainly aim towards a top 10 ranking. That is not as important when referring to mobile searches. The user does not like to scroll down. It is true that the desktop searcher will not like to scroll but this is even more important when referring to mobile services. Your goal needs to be to get in the top 3 or at least in the top 4.
- Promoting The Mobile Friendly Web Site
There are various directories, search engines and portals that are designed for mobile users. Many of the website owners stay focused on the major search engines but you can profit from the common lack of information and submit the site to mobile search engines, mobile directories and mobile portals. These are tremendous opportunities because of the fact that by simply registering you can bring in a whole lot of mobile web traffic that can be monetized.
- Mobile Standards Need To be Followed
What you might not know is the fact that mobile search standards are different than those that apply with regular sites. You need to respect them. W3C guidelines have to be respected at all times or search engines will not allow spiders to index your resources. In the event that mobile standards are not respected, it is possible to still be listed but there is a huge chance that the site will look horrible. A transcoder will convert the site to mobile formats but never as you might believe. The results are usually shocking.
These are just some of the things that you can do in order to optimize your website for mobile search. It is highly important that you stay focused on learning as much as you can. Staying up to date will help you to monetize web traffic properly.
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