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How Google Concludes Where to Rank Your Website [INFOGRAPHIC]

Ever wondered how the search engine giant ‘Google‘ decides where to rank a website in its SERP? Well, Brian Dean of Backlinko says that Google looks over 200 ranking factors to determine the ranking of a website. Though it is not easy to understand all the 200 or more factors that Google takes into consideration for ranking a website, added below is an infographic created by Niel Patel of Quick Sprout that will help you understand as to how Google concludes ranking of a website.

How Google Determines Where to Rank Your Website
Courtesy of: Quick Sprout

Quick explanation of the above infographic:

  • Target Keyword in the domain name seems to get preference in Google Rankings
  • A site with volatile ownership or several drops in Google may negate links pointing to the domain
  • Keyword in the title tag sends strong on-page SEO signal
  • A keyword if appears more than once or multiple times acts as a relevancy signal
  • More the words in your content, more preference you will get in Google’s ranking
  • Images with proper ALT tags sends relevancy on-page signals to search engines
  • Google prefers site with appropriate amount of contact information. It is counted as relevancy factor.
  • The frequency of updates with the pages is considered to decide freshness factor of the site
  • Video information pages especially the once associated and embedded from YouTube tends to get preference
  • Old domains backlinks are given high preference
  • Pagerank of the referring domain is considered to be very important factor
  • Embedded links are given high importance than those in the footer or sidebar area
  • Number of Tweets to a page influences its ranking in Google
  • Facebook shares are considered more important than Facebook likes
  • You must not do cloaking
  • Do not opt for getting paid links
  • Do not publish auto-generated content

Conclusion

It is difficult to list out all the 200+ factors that Google considers for ranking a site but in order to rank on Google it is important to increase a website’s compatibility with search engines by following the on-page SEO factors properly and making a content rich site that delivers quality information along with required contact details and social links to enhance relevancy factor.

Why has Google Penalized MyBlogGuest.com

MyBlogGuest.com (MBG), one the most used and largest Guest Blogging Network has faced Google’s penalty. On March 19th, 2014 Matt Cutts, the Head of Google WebSpam Team has tweeted about Google taking action against a “Large Guest Blog Network” and then after few hours Ann Smarty, the Owner of MyBlogGuest.com has confirmed their network being penalized by Google. Tweets embedded below:

Matt’s Tweet of Google Penalty Action

Ann’s Confirmation Tweet

Well, now coming to the main topic which I am sure everyone wants to know and understand.

Possible Reasons of Why MyBlogGuest.com Has Got Google Penality

As Google has never ever cleared the exact reasons of any penalty action they have taken so far so it is not possible to lay down the exact reasons. However, following the penalties to several sites and networks till now and re-studying Google’s guidelines, I think:

  • MBG network has been penalized not because of its own business model but mainly because of promoting users, who are violating Google’s quality guidelines for guest posting.
  • The maximum number of MBG users are there just for the sake of Google SERP ranking and SEO improvements, which ultimately is a sign of Google’s quality guidelines violation as Matt Cutts cleared it that “Guest Posting for SEO is not OK”.
  • With Matt Cutts recently issuing warning to Guest Bloggers and Guest Blog Networks for excessive and SEO targeted methods of Guest Blogging it was pretty clear that Google will start checking such networks as well, along with Link Networks and other spamming sites. The following video may help you understand the warning better:

  • MBG doesn’t allow its members to buy or sell links which is good as per Google’s guidelines. However, within MBG’s networks, with full consent of the network owners’, the contributors are freely proposed with ‘dofollow’ links by owners of blogs/websites. It is a clear sign of SEO centric guest blogging.
  • In the SEO industry when anyone talks about links attribute (nofollow/dofollow) then he/she generally is concerned about the effects on Google SERP ranking.
  • I have landed on a post of January 23rd, 2014 by Brad Merill in which he discussed about MBG’s policies which were, in certain ways, against Google’s guidelines. You can check the response of MBG’s Manager and Ann Smarty, the owner where she has mentioned that she does not believe in nofollow.
  • In MBG there was no link of the original writer of the guest article. As Google has taken so much efforts with introducing authorships to make sure that real authors and real content would receive the recognition they deserve, then ignoring it is surely a flaw in terms of the Whitehat SEO principles.

Conclusion

I cannot say that Ann’s point of ‘not believing in nofollow’ is entirely incorrect, considering her logic about Bad Editors using free content. However, as a recognized personality in blogging community, she must understand that a link is not just for the purpose of getting voted or liked but traffic driving as well. Google just wants us to be simple and strategic and that’s all. Disliking nofollow is a personal opinion and if Brad Merill can be banned from MBG for not following its rules then I do not think there is anything wrong in Google penalizing MBG as it is also its own space and it has its own rules to be followed. Ann can’t deny from the fact that most of the MBG members are there just for SEO purpose and not for getting genuine human traffic.

On a deeper note, I further feel that Google has taken the right step with penalizing MBG. It was an important step, considering reach of the message to everyone, who performs unnatural and unethical tactics to get Google ranking, could understand that they simply can’t escape. It’s not the site or network that Google is penalizing but it is the mentality or spammers’ psychological inclination towards committing the wrong that the search giant is targeting. Unless such steps are taken strictly, spamming as a common practice will be restored to the same gravity, as it was few years back.

 

 

Thank you for reading this. I am sure you must be having your own point of view, which on many occasions will not match mine. I would highly appreciate if you could please post your opinion.

Please do not forget to share this in your social networks.

How Google Authorship Can Increase the CTR of Your Google Results

Google Authorship allows you to link your original content to your Google+ account. When people are searching for content, your Google+ image, byline and other profile information will appear next to the Authorship material. These personalized results give you a much higher chance of catching someone’s eye and thus improving your click through rate (CTR). Since a killer CTR is essential to building an online presence and raising your site’s Google ranking, it’s important to know how and why Authorship can increase clicks, convert visitors and decrease bounce rates.

Google Author Example

Authorship boosts CTR for long tail keywords

Long tail keywords are highly specific and target smaller and more competitive markets. Using Google Authorship in conjunction with long tail keywords encourages sites and businesses to publish more relevant content. This relevant content will then be displayed on the search engine results page for the long tail keyword. Whether a searcher is looking for “motor gradersfor sale in Pennsylvania” or a “vintage 1920s engagement ring,” he or she is more likely to click through to relevant content displayed with the Google Authorship snippet.If you’ve provided relevant content for these long tail keywords, the user will likely find your content useful, follow your call to action anddecrease the page’s bounce rate.

Bonus links and prime real estate

If a searcher clicks one of your Google Authorship links, reads the content for a few minutes and then clicks the “back” button on their browser, they will likely be shown a new “More by Author” section under your link on the results page. As you can see in the screenshot, these bonus links will lead the searcher to click on more of your related content. These links will also upgrade your real estate space on the results page, doubling the original space allotment along with your authorship photo and byline.

It’s important to note that bonus links and extra space will only increase a link’s CTR if the content is helpful and relevant to the searcher. If this is true, searchers who click on your original content and bonus links will also likely see your content again in other search queries, increasing the CTR for other keywords. When taking advantage of these opportunities, always remember that you’re a writer first, and you’re seriously putting your name and reputation on the line. Clicks are great, but they have to turn into conversions. Putting equal effort into writing content and linking Google+ and Authorship is the key to success.

This is a guest post by Adrienne Erin. Adrienne is a freelance writer, blogger, and aspiring novelist. She writes articles about everything from motor graders to alarm clocks.


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Received Unnatural Links Warning from Google? Do Not Worry, Just Disavow it!

Webmasters and SEO guys could take a deep breath after suffering long from Google’s Panda and Penguin algorithm updates. Yes, there is a good reason why the Disavow tool has been launched by the Big G. After the Penguin and Panda algorithm updates by Google, many sites found their rankings dropped by a good measure. A few started getting warnings from Google as well, about unnatural links pointing to their sites that violates Google quality guidelines of building links. Webmasters and site owners tried to remove all remarked aspects,  but they were unable to remove a few of the links because of non-access or other reasons. Well, now after long you can shed off your worries as the user friendly search giant has developed a disavow tool using which, you can ask Google to ignore the links you don’t want Google to consider as backlink towards your site.

How to use Disavow tool by Google?

As mentioned above the big G truly takes care of its users and so like all its other tools and services used for different purposes this tool is also very easy to use. Check below 5 simple steps to understand how to use Google Disavow tool:

  1. Log in in to your Google webmaster tools section from your Google account.
  2. After getting in to that page you will find the tool which looks like the image above, along with list of sites you could be able to disavow links for.
  3. Then choose a site and Google will display a warning about the tool and will ask you to be careful for disavowing sites which are not harming your ranking could lead to a drop in your SERP rankings.
  4. Soon after displaying the warning and confirming your site selection it will ask you to upload a .txt file where in you need to mention the domain name you are having issues with along with the date contacted for removing the link and response from the domain owner or its webmaster.
  5. After that you need to mention the URL/subpages URL of the domain where your link is showing up along with the reason why you are unable to remove. The format in the .txt file will be something like below:

# Contacted owner of spamdomain1.com on 7/1/2012 to

# ask for link removal but got no response
domain:spamdomain1.com
# Owner of spamdomain2.com removed most links, but missed these
http://www.spamdomain2.com/contentA.html
http://www.spamdomain2.com/contentB.html
http://www.spamdomain2.com/contentC.html

How Disavow Link Tool can affect SEO?

SEO I think will be affected positively, however this tool is a warning to SEO Companies for SEO guys who use to spam sites by building low quality links. This link is basically helpful for the site or business owners who are suffering the Black Hat SEO performed by the SEO Company they have hired for their work. Business owners must keep a check on daily link building and methods performed by the SEO Companies to rank their site so that in future it must not repeat.

Somehow I feel that all these updates by Google mean just one thing that is relevant and informative so that motive of the user searching a particular term must be successful. I think this much updates by big G is sufficient for the spammers to understand that it will over soon and the spam word on the web will be a history.

For more information and clear understanding of Disavow tool you can check below Matt Cutts video explaining about it or visit Google’s help on Disavow links here .

In near future Google will improve itself to a higher extent and I feel at least by that time relevancy and quality work will be considered by most of the business owners and marketers if they want a sustainable business with quality and targeted organic web traffic.

So, BE RELEVANT & RANK RELEVANCY!


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Search sends more visitors than that of Social Medias to Content Sites

Yes! You got it right; Search (the number one source of external traffic for especially content sites) has beaten and is continuously beating social media cleverly and neatly in terms of traffic. Search has made up to 300% more traffic towards sites in comparison to Social Medias. Well this has been declared by Content Discovery and Engagement Report. Major sites like USA Today, Newsweek, Slate and etc have reported this.

While surveying and going over 100 million sessions in year’s first quarter it has been found that Search has driven 41% of external traffic, 31% with other content sites, 17% with portals and 11% of social media.

web traffic

As per Outbrain’s research and study the traffic by Search is quality traffic. The engagement of readers is very high with search traffic generating highest number of average page views session.

Outbrain has also measured for ‘hyper engaged readership’ – i.e. more than five pages read by viewers in just one session. And guess what! Content sites were on the top of the chart with most engaged readers and lowest bounce rates, and search traffic was the second. The highest bounce rate per session has been created by Social Medias as per the study.

Well, apart from content sites Google is facing big challenge from Social Medias as it comes second when it comes to driving traffic towards websites (not content sites).


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