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Ever wondered how the search engine giant ‘Google‘ decides where to rank a website in its SERP? Well, Brian Dean of Backlinko says that Google looks over 200 ranking factors to determine the ranking of a website. Though it is not easy to understand all the 200 or more factors that Google takes into consideration for ranking a website, added below is an infographic created by Niel Patel of Quick Sprout that will help you understand as to how Google concludes ranking of a website.
Quick explanation of the above infographic:
- Target Keyword in the domain name seems to get preference in Google Rankings
- A site with volatile ownership or several drops in Google may negate links pointing to the domain
- Keyword in the title tag sends strong on-page SEO signal
- A keyword if appears more than once or multiple times acts as a relevancy signal
- More the words in your content, more preference you will get in Google’s ranking
- Images with proper ALT tags sends relevancy on-page signals to search engines
- Google prefers site with appropriate amount of contact information. It is counted as relevancy factor.
- The frequency of updates with the pages is considered to decide freshness factor of the site
- Video information pages especially the once associated and embedded from YouTube tends to get preference
- Old domains backlinks are given high preference
- Pagerank of the referring domain is considered to be very important factor
- Embedded links are given high importance than those in the footer or sidebar area
- Number of Tweets to a page influences its ranking in Google
- Facebook shares are considered more important than Facebook likes
- You must not do cloaking
- Do not opt for getting paid links
- Do not publish auto-generated content
It is difficult to list out all the 200+ factors that Google considers for ranking a site but in order to rank on Google it is important to increase a website’s compatibility with search engines by following the on-page SEO factors properly and making a content rich site that delivers quality information along with required contact details and social links to enhance relevancy factor.
MyBlogGuest.com (MBG), one the most used and largest Guest Blogging Network has faced Google’s penalty. On March 19th, 2014 Matt Cutts, the Head of Google WebSpam Team has tweeted about Google taking action against a “Large Guest Blog Network” and then after few hours Ann Smarty, the Owner of MyBlogGuest.com has confirmed their network being penalized by Google. Tweets embedded below:
Matt’s Tweet of Google Penalty Action
Ann’s Confirmation Tweet
Well, now coming to the main topic which I am sure everyone wants to know and understand.
Possible Reasons of Why MyBlogGuest.com Has Got Google Penality
As Google has never ever cleared the exact reasons of any penalty action they have taken so far so it is not possible to lay down the exact reasons. However, following the penalties to several sites and networks till now and re-studying Google’s guidelines, I think:
- MBG network has been penalized not because of its own business model but mainly because of promoting users, who are violating Google’s quality guidelines for guest posting.
- The maximum number of MBG users are there just for the sake of Google SERP ranking and SEO improvements, which ultimately is a sign of Google’s quality guidelines violation as Matt Cutts cleared it that “Guest Posting for SEO is not OK”.
- With Matt Cutts recently issuing warning to Guest Bloggers and Guest Blog Networks for excessive and SEO targeted methods of Guest Blogging it was pretty clear that Google will start checking such networks as well, along with Link Networks and other spamming sites. The following video may help you understand the warning better:
- MBG doesn’t allow its members to buy or sell links which is good as per Google’s guidelines. However, within MBG’s networks, with full consent of the network owners’, the contributors are freely proposed with ‘dofollow’ links by owners of blogs/websites. It is a clear sign of SEO centric guest blogging.
- In the SEO industry when anyone talks about links attribute (nofollow/dofollow) then he/she generally is concerned about the effects on Google SERP ranking.
- I have landed on a post of January 23rd, 2014 by Brad Merill in which he discussed about MBG’s policies which were, in certain ways, against Google’s guidelines. You can check the response of MBG’s Manager and Ann Smarty, the owner where she has mentioned that she does not believe in nofollow.
- In MBG there was no link of the original writer of the guest article. As Google has taken so much efforts with introducing authorships to make sure that real authors and real content would receive the recognition they deserve, then ignoring it is surely a flaw in terms of the Whitehat SEO principles.
I cannot say that Ann’s point of ‘not believing in nofollow’ is entirely incorrect, considering her logic about Bad Editors using free content. However, as a recognized personality in blogging community, she must understand that a link is not just for the purpose of getting voted or liked but traffic driving as well. Google just wants us to be simple and strategic and that’s all. Disliking nofollow is a personal opinion and if Brad Merill can be banned from MBG for not following its rules then I do not think there is anything wrong in Google penalizing MBG as it is also its own space and it has its own rules to be followed. Ann can’t deny from the fact that most of the MBG members are there just for SEO purpose and not for getting genuine human traffic.
On a deeper note, I further feel that Google has taken the right step with penalizing MBG. It was an important step, considering reach of the message to everyone, who performs unnatural and unethical tactics to get Google ranking, could understand that they simply can’t escape. It’s not the site or network that Google is penalizing but it is the mentality or spammers’ psychological inclination towards committing the wrong that the search giant is targeting. Unless such steps are taken strictly, spamming as a common practice will be restored to the same gravity, as it was few years back.
Thank you for reading this. I am sure you must be having your own point of view, which on many occasions will not match mine. I would highly appreciate if you could please post your opinion.
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