Ever wondered how the search engine giant ‘Google‘ decides where to rank a website in its SERP? Well, Brian Dean of Backlinko says that Google looks over 200 ranking factors to determine the ranking of a website. Though it is not easy to understand all the 200 or more factors that Google takes into consideration for ranking a website, added below is an infographic created by Niel Patel of Quick Sprout that will help you understand as to how Google concludes ranking of a website.
Quick explanation of the above infographic:
- Target Keyword in the domain name seems to get preference in Google Rankings
- A site with volatile ownership or several drops in Google may negate links pointing to the domain
- Keyword in the title tag sends strong on-page SEO signal
- A keyword if appears more than once or multiple times acts as a relevancy signal
- More the words in your content, more preference you will get in Google’s ranking
- Images with proper ALT tags sends relevancy on-page signals to search engines
- Google prefers site with appropriate amount of contact information. It is counted as relevancy factor.
- The frequency of updates with the pages is considered to decide freshness factor of the site
- Video information pages especially the once associated and embedded from YouTube tends to get preference
- Old domains backlinks are given high preference
- Pagerank of the referring domain is considered to be very important factor
- Embedded links are given high importance than those in the footer or sidebar area
- Number of Tweets to a page influences its ranking in Google
- Facebook shares are considered more important than Facebook likes
- You must not do cloaking
- Do not opt for getting paid links
- Do not publish auto-generated content
It is difficult to list out all the 200+ factors that Google considers for ranking a site but in order to rank on Google it is important to increase a website’s compatibility with search engines by following the on-page SEO factors properly and making a content rich site that delivers quality information along with required contact details and social links to enhance relevancy factor.