Home » Google » How Google Concludes Where to Rank Your Website [INFOGRAPHIC]

How Google Concludes Where to Rank Your Website [INFOGRAPHIC]

Ever wondered how the search engine giant ‘Google‘ decides where to rank a website in its SERP? Well, Brian Dean of Backlinko says that Google looks over 200 ranking factors to determine the ranking of a website. Though it is not easy to understand all the 200 or more factors that Google takes into consideration for ranking a website, added below is an infographic created by Niel Patel of Quick Sprout that will help you understand as to how Google concludes ranking of a website.

How Google Determines Where to Rank Your Website
Courtesy of: Quick Sprout

Quick explanation of the above infographic:

  • Target Keyword in the domain name seems to get preference in Google Rankings
  • A site with volatile ownership or several drops in Google may negate links pointing to the domain
  • Keyword in the title tag sends strong on-page SEO signal
  • A keyword if appears more than once or multiple times acts as a relevancy signal
  • More the words in your content, more preference you will get in Google’s ranking
  • Images with proper ALT tags sends relevancy on-page signals to search engines
  • Google prefers site with appropriate amount of contact information. It is counted as relevancy factor.
  • The frequency of updates with the pages is considered to decide freshness factor of the site
  • Video information pages especially the once associated and embedded from YouTube tends to get preference
  • Old domains backlinks are given high preference
  • Pagerank of the referring domain is considered to be very important factor
  • Embedded links are given high importance than those in the footer or sidebar area
  • Number of Tweets to a page influences its ranking in Google
  • Facebook shares are considered more important than Facebook likes
  • You must not do cloaking
  • Do not opt for getting paid links
  • Do not publish auto-generated content


It is difficult to list out all the 200+ factors that Google considers for ranking a site but in order to rank on Google it is important to increase a website’s compatibility with search engines by following the on-page SEO factors properly and making a content rich site that delivers quality information along with required contact details and social links to enhance relevancy factor.


  1. […] Google Ranking – Google takes it a step further compared to some other search engine and considers things […]


  2. google says:

    I’m not that much of a internet reader to be honest but your blogs really nice, keep
    it up! I’ll go ahead and bookmark your website to come back down the road.
    All the best


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