Unless you have been living in your own little bubble for the past few years, you probably know just how important it is to have a blog as part of your business website. You’ll have heard about all the benefits, and if you’re serious about growing your company, you’ll know that you need to jump on this particular bandwagon.
But how do you create content that makes a difference to your bottom line? Here, we show you how.
Create compelling titles
The title of your blog posts is the first thing that people will notice, so you need to grab their attention and make them want to know more. Think about how the information you’re offering will benefit your potential customers, and make it absolutely irresistible. So, ‘our latest offer’ is unlikely to inspire. On the other hand, something like ‘save cash and get 50% more sales enquiries with our new deal’ is bound to make them sit up and take notice.
Carry out keyword research
If you’re using the right keywords in your blog posts, you’ll start to see that your website ranks higher in search engine results pages. This doesn’t just happen by chance though, and you need to do your research. There are plenty of tools out there to help you.
Forget about the hard sell
A blog isn’t the place for the best sales spiel. It’s all about creating a relationship of trust with your target market, and establishing your business as a go-to resource in your field. It’s worth keeping this in mind whenever you’re creating a new post.
Put together a content strategy
It’s easy to run out of steam when it comes to writing blog posts, and with other business tasks fighting for your time, your blog could end up being neglected. The best way to avoid this is by putting together a content strategy. Brainstorm ideas for posts, and make sure that you put aside enough time each week to get them completed. Of course, there’ll be times when you need to go off-plan to acknowledge the latest happenings in your industry, or just because you have a particularly good brain wave. This is fine, but never neglect the necessity to have a detailed plan.
If you make sure you’ve ticked these points of your list before you start blogging, you’ll be much better placed for success. Sales won’t start pouring in overnight, but with a reasoned and sensible approach, you could find that blogging becomes your biggest source of new enquiries.
This is guest post by Ruth Hinds on behalf of WebSearch SEO which is a London based SEO link building services provider that offers, ‘pay on results’ SEO services including link building packages for online synergy and success.
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