You must be aware of the term “Bounce Rate“. Well, let me give you a quick explanation of it. Bounce Rate is the percentage of a single page visitor to a website. Lower will be the percentage of the bounce rate, more visitors engagement and conversion you can expect.
Check out the infographic below created by the expert Neil Patel of Quick Sprout, in which he states how you can improve bounce rate of your site by implementing certain number of required modifications. The points mentioned by Neil are very simple but have been found to get ignored attention on several sites.
Quick explanation of the above infographic:
As defined by Google Analytics, “Bounce Rate” is the percentage of single-page visitors to a website. As a Website owner you want your visitors to convert or contact you for your services.
GA suggests that if a visitors bounces back from your website then either the visitor didn’t find what he/she was looking for or the webpage was too difficult to use.
As a responsible website owner who is serious about its business and website growth must track its bounce rate differences and take required measures to improve it
GA has defined general bounce rates of different types of sites:
- Content website’s bounce rate is between 40%-60%
- Lead Generation sites bounce rate ranges between 30%-50%
- Blogs bounce rate ranges between 70%-98%
- Retail sites 20%-40%
- Service sites 10%-30%
- Landing pages 70%-90%
- It is important for you to understand that you should attract the right visitors and so you must choose the right keywords to match your content.
- Since there are different types of visitors your business can have so target them with multiple pages with quality and reasonable content and different types keywords
- Work on writing attractive Meta description for search engines
- Strategize targeting of online ads campaigns
The usability of a website also effects its bounce rate. check out the factors that can help improving it:
- Good Color Contrast
- Larger and easily visible fonts
- Larger headlines and titles
- Bulleted Lists
- White Space
- Sensible organization
A good layout is another important factor so make sure you work on it. A website with easy navigation, easy to find search feature and clear message tends to get more visitor’s time than others. Responsive layout or mobile friendly design is also very important factor a website must have nowdays because more than 17% of views on a website are through mobile devices.
- Page load time affects Google rankings, make sure your page loads within the least time.
- Set links to external sites open in new window
- If you want to put ads, place static ads and that too in the side. You need to make sure that it does not irritates your visitor. Avoid using pop-ups.
Few case studies:
The infographic has 3-4 more case studies mentioned, you can check those through there.
After going through the article I am sure you have understood that ‘Bounce Rate’ is simple but very important factor that can define a website’s growth. Simple and small features like navigation structure, images clarity, messages to your visitors, the font, layout of the website, compatibility of the website, call to action features, content formatting etc tend to get ignored by several website owners which in turn results as a loss.
It is very important to understand that the time your visitors spend on the site is important to define the credibility. A owner of a website is the first visitor to the site and so if as a visitor you will judge your site then it will be more easier for you to list out what else could be add or replace.
Please do not hesitate to let me know in comments, if you are having some more ideas or ways of improve bounce rate.