Yes! You got it right; Search (the number one source of external traffic for especially content sites) has beaten and is continuously beating social media cleverly and neatly in terms of traffic. Search has made up to 300% more traffic towards sites in comparison to Social Medias. Well this has been declared by Content Discovery and Engagement Report. Major sites like USA Today, Newsweek, Slate and etc have reported this.
While surveying and going over 100 million sessions in year’s first quarter it has been found that Search has driven 41% of external traffic, 31% with other content sites, 17% with portals and 11% of social media.
As per Outbrain’s research and study the traffic by Search is quality traffic. The engagement of readers is very high with search traffic generating highest number of average page views session.
Outbrain has also measured for ‘hyper engaged readership’ – i.e. more than five pages read by viewers in just one session. And guess what! Content sites were on the top of the chart with most engaged readers and lowest bounce rates, and search traffic was the second. The highest bounce rate per session has been created by Social Medias as per the study.
Well, apart from content sites Google is facing big challenge from Social Medias as it comes second when it comes to driving traffic towards websites (not content sites).
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