You must have got emails from several webmasters asking to review their business. But, do you know why they do so?
Well, because it really works and very positively. It is no doubt a time taking process but it affects the sales in an immense positive manner.
Do you know that more blogs are one of the most trusted online resource for information with over 80% people trusting and considering it? Not just that, over 60% of those people trusting the blogs makes purchases based on the reviews and recommendations by a blogger and 63% of people gets influence more by a blog than a magazine.
Well, here the question that comes is “How can you get bloggers write about you, your website/product/services?” I have added below an infographic created by Neil Patel of Quick Sprout that explains in detail:
Explaining the Above Infographic in Text Below:
Know and Understand What bloggers Need
It is very important for you to understand the need for bloggers. Present 21st century marketing and sales are heavily dependent on Word-of-Mouth marketing and so bloggers reviews and recommendations play an important role here.
Do you know that:
- 81% of online population trusts information and advice given to them by Bloggers
- 61% of those population make purchases based on them
- 33% of bloggers write about brand they love or hate
- 65% of bloggers follow brands on social media
- 63% of consumers get more influenced by a blog than a magazine
- Bloggers also benefits you in SEO by writing keyword-rich blog content, giving backlink and getting huge social media shares and reposts of the post
Set your Goals
In marketing or moreover strategic marketing you always have pros and cons and so it is highly recommended that you should set your goals. It is mainly recommended because of the ever-changing nature of your target market as accordingly you need to re-shape your strategies and goals will help you in doing that. So, typically what kind of goals you should set:
- Increasing your brand’s presence
- Increasing reputation
- Increasing in Sales
- Attracting prospects
Look for Relevant Bloggers
- Outsourcing – While looking for genuine bloggers for your brand methods like guest blogging or other bloggers outreach networks can help in finding the matches. Here you will be charged per article or per request for proposal basis.
- Insource – You can also your own list of likely bloggers for collaboration by using search engines, blog networks, following the trails of guest blog posts, social media etc.
- Invite Bloggers – For inviting bloggers social media contest can help you.
A case: Hanson Dodge formed partnership with 12 bloggers to promote the Ragnar Relay, pan-US-Canada event and they have blogged about the training of the event along with a prize from Ragnar Relay sponsors and that too every day to readers who like them on facebook, follow in twitter and comment on the blog post. And as a result Ragnar Relay had got 4K FB likes, Ton of campaign hashtags, 1400 blog comments from human.
Here you can get some more amazing examples of bloggers outreach.
Collaborate with Bloggers
Collaboration with bloggers is extremely important especially when you are determined in your blogger outreach plan. So, here is how you can do that:
- Approach bloggers as human and seek their friendship. Best if done through emails. Try to be easy to understand to the blogger and be courteous. Make sure that your message or request is so easy that the blogger should not find it difficult to say ‘Yes’ with a beneficial offer.
- Another way you can collaborate is by helping each other. Yes, many bloggers are consistently in search of good resource or hand that can help them reaching their goals. You can get to them by:
writing Guest Posts for them, get them some content writing jobs, pay them for bringing customers to you, something like an affiliate, create contests and award the within criteria for the bloggers and ask the winner to post graphic image of the award in their blog and talk something about it. Help the bloggers with some products/services reviews for no cash benefit.
Measure the Performance
– Now you should measure the performance of your work and list out the key performance indicators (KPIs). Here is what you need to measure:
Check for the engagement of audiences as replies and comments on the blog posts
Calculate the total size of the audience you have reached
Check the social shares of each post
Check out how many favorites, likes, bookmarks you have got to conclude the appreciation
List out the sales requests you have got
List out the visits to targeted pages and how many coupons have been used (if you offered coupons)
Some ROI trends
41% of marketers say that inbound marketing has produced measurable ROI in 2013
41% of CEOs, CMOs say that inbound marketing has generated positive ROI they sought last year
34% of business cannot calculate ROI of inbound marketing in 2013
The blogger outreach is not very common and easy to do part or strategy in online marketing and is time taking too. But doing this has immense benefits especially with authority mentions and getting targeted traffic. As mentioned above 34% of the businesses cannot calculate the inbound marketing ROI and so are unaware of the unexpected benefits of it.
Here a simple rule of marketing plays the most effective role and that is of praising or mentioning someone and getting mentioned by them. The ultimate law of marketing is that you need to reach the goals you have set and so for that it doesn’t matter what efforts it takes from you. Everything is ethical and worth till the plan and process is ethical.
Do you have a different outreach strategy that you have used for your site or blog? If yes, then please share in the comments below.
If you have any questions then please do not hesitate to put it in comments below.
You must be aware of the term “Bounce Rate“. Well, let me give you a quick explanation of it. Bounce Rate is the percentage of a single page visitor to a website. Lower will be the percentage of the bounce rate, more visitors engagement and conversion you can expect.
Check out the infographic below created by the expert Neil Patel of Quick Sprout, in which he states how you can improve bounce rate of your site by implementing certain number of required modifications. The points mentioned by Neil are very simple but have been found to get ignored attention on several sites.
Quick explanation of the above infographic:
As defined by Google Analytics, “Bounce Rate” is the percentage of single-page visitors to a website. As a Website owner you want your visitors to convert or contact you for your services.
GA suggests that if a visitors bounces back from your website then either the visitor didn’t find what he/she was looking for or the webpage was too difficult to use.
As a responsible website owner who is serious about its business and website growth must track its bounce rate differences and take required measures to improve it
GA has defined general bounce rates of different types of sites:
- Content website’s bounce rate is between 40%-60%
- Lead Generation sites bounce rate ranges between 30%-50%
- Blogs bounce rate ranges between 70%-98%
- Retail sites 20%-40%
- Service sites 10%-30%
- Landing pages 70%-90%
- It is important for you to understand that you should attract the right visitors and so you must choose the right keywords to match your content.
- Since there are different types of visitors your business can have so target them with multiple pages with quality and reasonable content and different types keywords
- Work on writing attractive Meta description for search engines
- Strategize targeting of online ads campaigns
The usability of a website also effects its bounce rate. check out the factors that can help improving it:
- Good Color Contrast
- Larger and easily visible fonts
- Larger headlines and titles
- Bulleted Lists
- White Space
- Sensible organization
A good layout is another important factor so make sure you work on it. A website with easy navigation, easy to find search feature and clear message tends to get more visitor’s time than others. Responsive layout or mobile friendly design is also very important factor a website must have nowdays because more than 17% of views on a website are through mobile devices.
- Page load time affects Google rankings, make sure your page loads within the least time.
- Set links to external sites open in new window
- If you want to put ads, place static ads and that too in the side. You need to make sure that it does not irritates your visitor. Avoid using pop-ups.
Few case studies:
The infographic has 3-4 more case studies mentioned, you can check those through there.
After going through the article I am sure you have understood that ‘Bounce Rate’ is simple but very important factor that can define a website’s growth. Simple and small features like navigation structure, images clarity, messages to your visitors, the font, layout of the website, compatibility of the website, call to action features, content formatting etc tend to get ignored by several website owners which in turn results as a loss.
It is very important to understand that the time your visitors spend on the site is important to define the credibility. A owner of a website is the first visitor to the site and so if as a visitor you will judge your site then it will be more easier for you to list out what else could be add or replace.
Please do not hesitate to let me know in comments, if you are having some more ideas or ways of improve bounce rate.
Ever wondered how the search engine giant ‘Google‘ decides where to rank a website in its SERP? Well, Brian Dean of Backlinko says that Google looks over 200 ranking factors to determine the ranking of a website. Though it is not easy to understand all the 200 or more factors that Google takes into consideration for ranking a website, added below is an infographic created by Niel Patel of Quick Sprout that will help you understand as to how Google concludes ranking of a website.
Quick explanation of the above infographic:
- Target Keyword in the domain name seems to get preference in Google Rankings
- A site with volatile ownership or several drops in Google may negate links pointing to the domain
- Keyword in the title tag sends strong on-page SEO signal
- A keyword if appears more than once or multiple times acts as a relevancy signal
- More the words in your content, more preference you will get in Google’s ranking
- Images with proper ALT tags sends relevancy on-page signals to search engines
- Google prefers site with appropriate amount of contact information. It is counted as relevancy factor.
- The frequency of updates with the pages is considered to decide freshness factor of the site
- Video information pages especially the once associated and embedded from YouTube tends to get preference
- Old domains backlinks are given high preference
- Pagerank of the referring domain is considered to be very important factor
- Embedded links are given high importance than those in the footer or sidebar area
- Number of Tweets to a page influences its ranking in Google
- Facebook shares are considered more important than Facebook likes
- You must not do cloaking
- Do not opt for getting paid links
- Do not publish auto-generated content
It is difficult to list out all the 200+ factors that Google considers for ranking a site but in order to rank on Google it is important to increase a website’s compatibility with search engines by following the on-page SEO factors properly and making a content rich site that delivers quality information along with required contact details and social links to enhance relevancy factor.
Twitter is one of the most important network for businesses promotion and online branding. Features of Twitter like Favorite a tweet and Retweet a tweet are considered to be sign of a twitter content or tweet getting liked. Are you able to get retweets on most of your tweets? If not, then check out the infographic below by Niel Patel of Quick Sprout that states the ultimate art of getting retweets.
A Quick View of what the above infographic states:
- You must leave space for “RT@yourusername” in your tweets to get a retweet
- Use not more 100 characters in your tweets with hashtags
- Always thank to those who retweet your tweet
- Tweet with URLs to increase the chances of getting more retweets
- Must use #Hashtags to increase chances of getting retweets
- Tweeting about trends is proven to get retweets
- Use of phrases like ‘follow’, ‘free’ ‘please retweet’ ‘top 10′ ‘check out’ etc tend to get retweets
- Tweeting between 12PM – 2PM has been found to be most useful
- Tweeting on Weekdays, especially thursday and friday between 12PM – 2PM helps getting more retweet
- Tweeting new and helpful content attracts users and chances of more retweets increases
Tweeting within 100 characters with the right use of words including hashtags on weekdays between 12PM-2PM helps you getting more retweets.
MyBlogGuest.com (MBG), one the most used and largest Guest Blogging Network has faced Google’s penalty. On March 19th, 2014 Matt Cutts, the Head of Google WebSpam Team has tweeted about Google taking action against a “Large Guest Blog Network” and then after few hours Ann Smarty, the Owner of MyBlogGuest.com has confirmed their network being penalized by Google. Tweets embedded below:
Matt’s Tweet of Google Penalty Action
Ann’s Confirmation Tweet
Well, now coming to the main topic which I am sure everyone wants to know and understand.
Possible Reasons of Why MyBlogGuest.com Has Got Google Penality
As Google has never ever cleared the exact reasons of any penalty action they have taken so far so it is not possible to lay down the exact reasons. However, following the penalties to several sites and networks till now and re-studying Google’s guidelines, I think:
- MBG network has been penalized not because of its own business model but mainly because of promoting users, who are violating Google’s quality guidelines for guest posting.
- The maximum number of MBG users are there just for the sake of Google SERP ranking and SEO improvements, which ultimately is a sign of Google’s quality guidelines violation as Matt Cutts cleared it that “Guest Posting for SEO is not OK”.
- With Matt Cutts recently issuing warning to Guest Bloggers and Guest Blog Networks for excessive and SEO targeted methods of Guest Blogging it was pretty clear that Google will start checking such networks as well, along with Link Networks and other spamming sites. The following video may help you understand the warning better:
- MBG doesn’t allow its members to buy or sell links which is good as per Google’s guidelines. However, within MBG’s networks, with full consent of the network owners’, the contributors are freely proposed with ‘dofollow’ links by owners of blogs/websites. It is a clear sign of SEO centric guest blogging.
- In the SEO industry when anyone talks about links attribute (nofollow/dofollow) then he/she generally is concerned about the effects on Google SERP ranking.
- I have landed on a post of January 23rd, 2014 by Brad Merill in which he discussed about MBG’s policies which were, in certain ways, against Google’s guidelines. You can check the response of MBG’s Manager and Ann Smarty, the owner where she has mentioned that she does not believe in nofollow.
- In MBG there was no link of the original writer of the guest article. As Google has taken so much efforts with introducing authorships to make sure that real authors and real content would receive the recognition they deserve, then ignoring it is surely a flaw in terms of the Whitehat SEO principles.
I cannot say that Ann’s point of ‘not believing in nofollow’ is entirely incorrect, considering her logic about Bad Editors using free content. However, as a recognized personality in blogging community, she must understand that a link is not just for the purpose of getting voted or liked but traffic driving as well. Google just wants us to be simple and strategic and that’s all. Disliking nofollow is a personal opinion and if Brad Merill can be banned from MBG for not following its rules then I do not think there is anything wrong in Google penalizing MBG as it is also its own space and it has its own rules to be followed. Ann can’t deny from the fact that most of the MBG members are there just for SEO purpose and not for getting genuine human traffic.
On a deeper note, I further feel that Google has taken the right step with penalizing MBG. It was an important step, considering reach of the message to everyone, who performs unnatural and unethical tactics to get Google ranking, could understand that they simply can’t escape. It’s not the site or network that Google is penalizing but it is the mentality or spammers’ psychological inclination towards committing the wrong that the search giant is targeting. Unless such steps are taken strictly, spamming as a common practice will be restored to the same gravity, as it was few years back.
Thank you for reading this. I am sure you must be having your own point of view, which on many occasions will not match mine. I would highly appreciate if you could please post your opinion.
Please do not forget to share this in your social networks.
Reeling in the Sales with Pinterest
There is still a large amount of controversy surrounding the debate on whether or not Pinterest can make your company make more sales, but it surely does one thing – proving everyday that people are interested in buying what they see on the site. Pinterest is a form of social media in which people can upload pictures and articles. Members can favorite, comment, follow and “pin” things they enjoy to their boards. The boards function the same way that a profile works. Everything that you like or associate with appears on your board. But, how can this type of social networking and sharing can be translated into higher sales? Let’s go over a few ways in which Pinterest can help your business.
Know the Demographic
Pinterest is quickly becoming one of the fastest growing social media sites with over 70 million members worldwide. Of those 70 million, about 80% are women. Knowing these kinds of statistics, how can you make your company stand out and sell to this demographic of users? Appealing to the people who are primarily using this site will help to increase your sales and publicity. As with any market, knowing the niche increases sales and profit, so make sure you understand it before you invest in it.
Make it Inspiring to Purchase
One of the primary uses of a site like Pinterest is to give people inspiration concerning fashion, home decor, travel, technology and much more. If you can tune your Pinterest profile to help those that would use your product, you have a greater chance of finding customers. For example, if you are a tech supply company, pin things that help those not so tech-savvy find easy solutions. Then, you can lead them to your products.
Have you ever met a person that didn’t appreciate a deal? There is nothing like getting something great for a bargain, or better, for free. Offering coupons for your products is a great way to get people’s attention and keep their interest. Offer discounts or prizes if members re-pin things from your board or if they share your products on other social media accounts. It’s a win-win for business and customer as it builds a relationship between the two.
Just because Pinterest uses primarily images does not mean that your board cannot be optimized for search engines. You want your board to come up before others when they use search engines to find products or services. Make sure the keywords you want to use are in your About section and make your username short and direct so that search engines can immediately put you in the results page.
When it comes to the retail industry, competition is the lifeblood. Customers can be entranced with the idea of a contest as well. If you’re a clothing retailer, ask for designs and offer a prize to the best one. Use contests to promote a specific product or campaign. The member that shares your company’s products the most, photo contests, Twitter competitions, you can be as creative as you want, just make sure the prize fits the amount of work your customer will have to do.
Pinterest’s re-pinning efforts function the same way that following does on Twitter. The more re-pins you receive, the bigger your pool of potential customers becomes. One recent survey found that 19% of purchases were made through Pinterest when a member found a product on a friend’s board. Getting your products re-pinned as much as possible will be the key to making more sales through Pinterest.
Connect with Pinners
If you have loyal followers, those that promote your company or a member that gets your board a great deal of traffic, you should thank them. Let them know you appreciate the work they do and that you want to help them as well. Cross-promoting will bring new customers to you as well as showing potential customers that reciprocity is the way you do business.
Pinterest being a fastest growing social site with thousands members joining each day it is clear that with the right strategies of marketing using images you can hit the nail and make the most out of this image pinning site.
Sometimes, getting enough affiliate training is all you need to become successful as an affiliate marketer. With enough investment training (whether we’re talking in hours or dollars), you’ll be well equipped to succeed in your online endeavors.
So you must be wondering? Why of all the earning methods do I have to choose affiliate marketing? Isn’t there a better way of earning? Perhaps there’s an easier and a hassle free way of earning a sustainable living online?
Friends, the opportunity that the internet brings is BROAD and to be honest, there might be an easier way of earning online (whatever that is). But allow me to tell you that if you’re tired of all the guessing game and having to do some serious testing to check if a certain method works, then I suggest that you go with affiliate marketing.
Allow me to share with you 10 benefits that you can enjoy with affiliate marketing.
1.) It’s dead simple!
Once you’re done with your affiliate training, you’ll see how simple it is.
You just need to get a product, promote the product and voila! It’s all set up! The only thing left to do is to put your offer out there
2.) More time with their family
Since your affiliate blog runs 24/7, you can spend more time with your family after your blog is set up.
3.) Low o $0 investment
After joining tons of affiliate training, you’ll find tons of ways to do affiliate marketing at a really low price or better yet… For free!
4.) Build meaningful connection
Since you’ll be sending quality affiliate product offers to your affiliate list, you can help them solve their problems and in turn build a meaningful connection with them.
5.) It is Scalable
Especially if you offer quality affiliate product like the ones from Godaddy, you can scale your affiliate business by driving continuous and long-term traffic to your blog.
6.) It’s fun!
Especially during your affiliate training, you get to meet other people and enjoy their company.
7.) It’s rewarding
Though affiliate marketing is definitely legit and a lot of people have succeeded in doing it, HUNDREDS OF THOUSANDS of people has also failed.
Most of them failed because they haven’t got the perseverance to pursue their dream while other just flat-out lack the affiliate training to know what to do.
8.) You’ll learn a lot
As a general rule, you aren’t supposed to promote a product that you haven’t personally used. That’s because you need to make sure that the product has awesome quality
As you go on reviewing the products, you’ll learn tons of things from it.
9.) Passive income
Once everything’s set up, you can just leave your site and start earning as others purchase from your affiliate products. To do this, you need a sustainable source of traffic.
10.) It helps build your affiliate list
More than just getting one time sales from the customers, you can add an opt-in page so once they’ve entered their information; you can send them more offers in the future
As an important note, you need to make sure that your offer has good quality otherwise you’ll end up a nuisance to them.
That about sums it up for now! While those are just some of the benefits that affiliate marketers enjoy, those are surely big enough reasons for you to think twice about not joining affiliate marketing.
Do share your ideas in the comments section below! Cheers!