How can you Decrease Bounce Rate of Your Website [INFOGRAPHIC]

Posted on Updated on

You must be aware of the term “Bounce Rate“. Well, let me give you a quick explanation of it. Bounce Rate is the percentage to a single page visitor of your website. Lower will be the percentage of the bounce rate, more visitors engagement and conversion you can expect.

Check out the infographic below created by the expert Neil Patel of Quick Sprout, in which he states how you can improve bounce rate of your site by implementing certain number of required modifications. The points mentioned by Neil are very simple but have been found to get ignored attention on several sites.

How to Decrease Your Bounce Rate
Courtesy of: Quick Sprout

 

Quick explanation of the above infographic:

As defined by Google Analytics, “Bounce Rate” is the percentage of single-page visitors to a website. As a Website owner you want your visitors to convert or contact you for your services.
GA suggests that if a visitors bounces back from your website then either the visitor didn’t find what he/she was looking for or the webpage was too difficult to use.
As a responsible website owner who is serious about its business and website growth must track its bounce rate differences and take required measures to improve it

GA has defined general bounce rates of different types of sites:

  • Content website’s bounce rate is between 40%-60%
  • Lead Generation sites bounce rate ranges between 30%-50%
  • Blogs bounce rate ranges between 70%-98%
  • Retail sites 20%-40%
  • Service sites 10%-30%
  • Landing pages 70%-90%
  • It is important for you to understand that you should attract the right visitors and so you must choose the right keywords to match your content.
  • Since there are different types of visitors your business can have so target them with multiple pages with quality and reasonable content and different types keywords
  • Work on writing attractive Meta description for search engines
  • Strategize targeting of online ads campaigns

The usability of a website also effects its bounce rate. check out the factors that can help improving it:

  • Good Color Contrast
  • Larger and easily visible fonts
  • Larger headlines and titles
  • Bulleted Lists
  • White Space
  • Sensible organization

A good layout is another important factor so make sure you work on it. A website with easy navigation, easy to find search feature and clear message tends to get more visitor’s time than others. Responsive layout or mobile friendly design is also very important factor a website must have nowdays because more than 17% of views on a website are through mobile devices.

  • Page load time affects Google rankings, make sure your page loads within the least time.
  • Set links to external sites open in new window
  • If you want to put ads, place static ads and that too in the side. You need to make sure that it does not irritates your visitor. Avoid using pop-ups.

Few case studies:

How Robert Gainer Decreased Bounce Rate from 86% to 1.5% in just 2 Days by Implementing Responsive Layout

How Simple SEO Group Reduced a Client’s Bounce Rate from 50% to 5% by Improving Navigation, Better Images and Clearer Call to Action and Implementing Responsive Layout

The infographic has 3-4 more case studies mentioned, you can check those through there.

Conclusion

After going through the article I am sure you have understood that ‘Bounce Rate’ is simple but very important factor that can define a website’s growth. Simple and small features like navigation structure, images clarity, messages to your visitors, the font, layout of the website, compatibility of the website, call to action features, content formatting etc tend to get ignored by several website owners which in turn results as a loss.

It is very important to understand that the time your visitors spend on the site is important to define the credibility. A owner of a website is the first visitor to the site and so if as a visitor you will judge your site then it will be more easier for you to list out what else could be add or replace.

Please do not hesitate to let me know in comments, if you are having some more ideas or ways of improve bounce rate.

How Google Concludes Where to Rank Your Website [Infographic]

Posted on Updated on

Ever wondered how the search engine giant ‘Google‘ decides where to rank a website in its SERP? Well, Brian Dean of Backlinko says that Google looks over 200 ranking factors to determine the ranking of a website. Though it is not easy to understand all the 200 or more factors that Google takes into consideration for ranking a website, added below is an infographic created by Niel Patel of Quick Sprout that will help you understand as to how Google concludes ranking of a website.

How Google Determines Where to Rank Your Website
Courtesy of: Quick Sprout

Quick explanation of the above infographic:

  • Target Keyword in the domain name seems to get preference in Google Rankings
  • A site with volatile ownership or several drops in Google may negate links pointing to the domain
  • Keyword in the title tag sends strong on-page SEO signal
  • A keyword if appears more than once or multiple times acts as a relevancy signal
  • More the words in your content, more preference you will get in Google’s ranking
  • Images with proper ALT tags sends relevancy on-page signals to search engines
  • Google prefers site with appropriate amount of contact information. It is counted as relevancy factor.
  • The frequency of updates with the pages is considered to decide freshness factor of the site
  • Video information pages especially the once associated and embedded from YouTube tends to get preference
  • Old domains backlinks are given high preference
  • Pagerank of the referring domain is considered to be very important factor
  • Embedded links are given high importance than those in the footer or sidebar area
  • Number of Tweets to a page influences its ranking in Google
  • Facebook shares are considered more important than Facebook likes
  • You must not do cloaking
  • Do not opt for getting paid links
  • Do not publish auto-generated content

Conclusion

It is difficult to list out all the 200+ factors that Google considers for ranking a site but in order to rank on Google it is important to increase a website’s compatibility with search engines by following the on-page SEO factors properly and making a content rich site that delivers quality information along with required contact details and social links to enhance relevancy factor.

The Ultimate Art of Getting Retweets [INFOGRAPHIC]

Posted on Updated on

Twitter is one of the most important network for businesses promotion and online branding. Features of Twitter like Favorite a tweet and Retweet a tweet are considered to be sign of a twitter content or tweet getting liked. Are you able to get retweets on most of your tweets? If not, then check out the infographic below by Niel Patel of Quick Sprout that states the ultimate art of getting retweets.

The Art of Getting Retweets
Courtesy of: Quick Sprout

A Quick View of what the above infographic states:

  1. You must leave space for “RT@yourusername” in your tweets to get a retweet
  2. Use not more 100 characters in your tweets with hashtags
  3. Always thank to those who retweet your tweet
  4. Tweet with URLs to increase the chances of getting more retweets
  5. Must use #Hashtags to increase chances of getting retweets
  6. Tweeting about trends is proven to get retweets
  7. Use of phrases like ‘follow’, ‘free’ ‘please retweet’ ‘top 10′ ‘check out’ etc tend to get retweets
  8. Tweeting between 12PM – 2PM has been found to be most useful
  9. Tweeting on Weekdays, especially thursday and friday between 12PM – 2PM helps getting more retweet
  10. Tweeting new and helpful content attracts users and chances of more retweets increases

Conclusion

Tweeting within 100 characters with the right use of words including hashtags on weekdays between 12PM-2PM helps you getting more retweets.

Why has Google Penalized MyBlogGuest.com

Posted on

MyBlogGuest.com (MBG), one the most used and largest Guest Blogging Network has faced Google’s penalty. On March 19th, 2014 Matt Cutts, the Head of Google WebSpam Team has tweeted about Google taking action against a “Large Guest Blog Network” and then after few hours Ann Smarty, the Owner of MyBlogGuest.com has confirmed their network being penalized by Google. Tweets embedded below:

Matt’s Tweet of Google Penalty Action

Ann’s Confirmation Tweet

Well, now coming to the main topic which I am sure everyone wants to know and understand.

Possible Reasons of Why MyBlogGuest.com Has Got Google Penality

As Google has never ever cleared the exact reasons of any penalty action they have taken so far so it is not possible to lay down the exact reasons. However, following the penalties to several sites and networks till now and re-studying Google’s guidelines, I think:

  • MBG network has been penalized not because of its own business model but mainly because of promoting users, who are violating Google’s quality guidelines for guest posting.
  • The maximum number of MBG users are there just for the sake of Google SERP ranking and SEO improvements, which ultimately is a sign of Google’s quality guidelines violation as Matt Cutts cleared it that “Guest Posting for SEO is not OK”.
  • With Matt Cutts recently issuing warning to Guest Bloggers and Guest Blog Networks for excessive and SEO targeted methods of Guest Blogging it was pretty clear that Google will start checking such networks as well, along with Link Networks and other spamming sites. The following video may help you understand the warning better:

  • MBG doesn’t allow its members to buy or sell links which is good as per Google’s guidelines. However, within MBG’s networks, with full consent of the network owners’, the contributors are freely proposed with ‘dofollow’ links by owners of blogs/websites. It is a clear sign of SEO centric guest blogging.
  • In the SEO industry when anyone talks about links attribute (nofollow/dofollow) then he/she generally is concerned about the effects on Google SERP ranking.
  • I have landed on a post of January 23rd, 2014 by Brad Merill in which he discussed about MBG’s policies which were, in certain ways, against Google’s guidelines. You can check the response of MBG’s Manager and Ann Smarty, the owner where she has mentioned that she does not believe in nofollow.
  • In MBG there was no link of the original writer of the guest article. As Google has taken so much efforts with introducing authorships to make sure that real authors and real content would receive the recognition they deserve, then ignoring it is surely a flaw in terms of the Whitehat SEO principles.

Conclusion

I cannot say that Ann’s point of ‘not believing in nofollow’ is entirely incorrect, considering her logic about Bad Editors using free content. However, as a recognized personality in blogging community, she must understand that a link is not just for the purpose of getting voted or liked but traffic driving as well. Google just wants us to be simple and strategic and that’s all. Disliking nofollow is a personal opinion and if Brad Merill can be banned from MBG for not following its rules then I do not think there is anything wrong in Google penalizing MBG as it is also its own space and it has its own rules to be followed. Ann can’t deny from the fact that most of the MBG members are there just for SEO purpose and not for getting genuine human traffic.

On a deeper note, I further feel that Google has taken the right step with penalizing MBG. It was an important step, considering reach of the message to everyone, who performs unnatural and unethical tactics to get Google ranking, could understand that they simply can’t escape. It’s not the site or network that Google is penalizing but it is the mentality or spammers’ psychological inclination towards committing the wrong that the search giant is targeting. Unless such steps are taken strictly, spamming as a common practice will be restored to the same gravity, as it was few years back.

 

 

Thank you for reading this. I am sure you must be having your own point of view, which on many occasions will not match mine. I would highly appreciate if you could please post your opinion.

Please do not forget to share this in your social networks.

7 Ways Pinterest can Get you Higher Sales

Posted on Updated on

Reeling in the Sales with Pinterest

Pinterest Logo
Pinterest Logo

There is still a large amount of controversy surrounding the debate on whether or not Pinterest can make your company make more sales, but it surely does one thing – proving everyday that people are interested in buying what they see on the site. Pinterest is a form of social media in which people can upload pictures and articles. Members can favorite, comment, follow and “pin” things they enjoy to their boards. The boards function the same way that a profile works. Everything that you like or associate with appears on your board. But, how can this type of social networking and sharing can be translated into higher sales? Let’s go over a few ways in which Pinterest can help your business.

  1. Know the Demographic

    Pinterest is quickly becoming one of the fastest growing social media sites with over 70 million members worldwide. Of those 70 million, about 80% are women. Knowing these kinds of statistics, how can you make your company stand out and sell to this demographic of users? Appealing to the people who are primarily using this site will help to increase your sales and publicity. As with any market, knowing the niche increases sales and profit, so make sure you understand it before you invest in it.

  2. Make it Inspiring to Purchase

    One of the primary uses of a site like Pinterest is to give people inspiration concerning fashion, home decor, travel, technology and much more. If you can tune your Pinterest profile to help those that would use your product, you have a greater chance of finding customers. For example, if you are a tech supply company, pin things that help those not so tech-savvy find easy solutions. Then, you can lead them to your products.

  3. Coupons

    Have you ever met a person that didn’t appreciate a deal? There is nothing like getting something great for a bargain, or better, for free. Offering coupons for your products is a great way to get people’s attention and keep their interest. Offer discounts or prizes if members re-pin things from your board or if they share your products on other social media accounts. It’s a win-win for business and customer as it builds a relationship between the two.

  4. Optimization

    Just because Pinterest uses primarily images does not mean that your board cannot be optimized for search engines. You want your board to come up before others when they use search engines to find products or services. Make sure the keywords you want to use are in your About section and make your username short and direct so that search engines can immediately put you in the results page.

  5. Contests

    When it comes to the retail industry, competition is the lifeblood. Customers can be entranced with the idea of a contest as well. If you’re a clothing retailer, ask for designs and offer a prize to the best one. Use contests to promote a specific product or campaign. The member that shares your company’s products the most, photo contests, Twitter competitions, you can be as creative as you want, just make sure the prize fits the amount of work your customer will have to do.

    Pinterest Pins
    Pinterest Pins
  6. Get Re-Pinned

    Pinterest’s re-pinning efforts function the same way that following does on Twitter. The more re-pins you receive, the bigger your pool of potential customers becomes. One recent survey found that 19% of purchases were made through Pinterest when a member found a product on a friend’s board. Getting your products re-pinned as much as possible will be the key to making more sales through Pinterest.

  7. Connect with Pinners

    If you have loyal followers, those that promote your company or a member that gets your board a great deal of traffic, you should thank them. Let them know you appreciate the work they do and that you want to help them as well. Cross-promoting will bring new customers to you as well as showing potential customers that reciprocity is the way you do business.

Pinterest being a fastest growing social site with thousands members joining each day it is clear that with the right strategies of marketing using images you can hit the nail and make the most out of this image pinning site.

This guest post was written by M.G. Bachemin, a Marketing Associate for Brahman Systems. Learn more at http://www.brahmansystems.com/.

10 Fantabulous Benefits That Affiliate Marketers Enjoy

Posted on Updated on

Sometimes, getting enough affiliate training is all you need to become successful as an affiliate marketer. With enough investment training (whether we’re talking in hours or dollars), you’ll be well equipped to succeed in your online endeavors.

So you must be wondering? Why of all the earning methods do I have to choose affiliate marketing? Isn’t there a better way of earning? Perhaps there’s an easier and a hassle free way of earning a sustainable living online?

Affiliate Marketer
Image Credit: SubmitEdge.com

Friends, the opportunity that the internet brings is BROAD and to be honest, there might be an easier way of earning online (whatever that is). But allow me to tell you that if you’re tired of all the guessing game and having to do some serious testing to check if a certain method works, then I suggest that you go with affiliate marketing.

Allow me to share with you 10 benefits that you can enjoy with affiliate marketing.

1.)    It’s dead simple!

Once you’re done with your affiliate training, you’ll see how simple it is.

You just need to get a product, promote the product and voila! It’s all set up! The only thing left to do is to put your offer out there

2.)    More time with their family

Since your affiliate blog runs 24/7, you can spend more time with your family after your blog is set up.

3.)    Low o $0 investment

After joining tons of affiliate training, you’ll find tons of ways to do affiliate marketing at a really low price or better yet… For free!

4.)    Build meaningful connection

Since you’ll be sending quality affiliate product offers to your affiliate list, you can help them solve their problems and in turn build a meaningful connection with them.

affiliate marketing
Image Credit: Affileads.in

5.)    It is Scalable

Especially if you offer quality affiliate product like the ones from Godaddy, you can scale your affiliate business by driving continuous and long-term traffic to your blog.

6.)    It’s fun!

Especially during your affiliate training, you get to meet other people and enjoy their company.

7.)    It’s rewarding

Though affiliate marketing is definitely legit and a lot of people have succeeded in doing it, HUNDREDS OF THOUSANDS of people has also failed.

Most of them failed because they haven’t got the perseverance to pursue their dream while other just flat-out lack the affiliate training to know what to do.

8.)    You’ll learn a lot

As a general rule, you aren’t supposed to promote a product that you haven’t personally used. That’s because you need to make sure that the product has awesome quality

As you go on reviewing the products, you’ll learn tons of things from it.

9.)    Passive income

Once everything’s set up, you can just leave your site and start earning as others purchase from your affiliate products. To do this, you need a sustainable source of traffic.

10.) It helps build your affiliate list

More than just getting one time sales from the customers, you can add an opt-in page so once they’ve entered their information; you can send them more offers in the future

As an important note, you need to make sure that your offer has good quality otherwise you’ll end up a nuisance to them.

That about sums it up for now! While those are just some of the benefits that affiliate marketers enjoy, those are surely big enough reasons for you to think twice about not joining affiliate marketing.

Do share your ideas in the comments section below! Cheers!

This is a guest post by Adam Prattler. Adam  aims to make the internet a better place through his advocacy towards ethical guest blogging. Join him at Post Me and start making a difference.

Biggest Facebook Marketing Mistakes you Should Avoid

Posted on Updated on

We have all seen the adverts for Facebook and the millions upon millions of people who use it. And, many people see these numbers and think that Facebook marketing is the greatest thing to ever happen to the business world. They run around saying how there are millions of people on there and how you can communicate with them for free. This is all true, but then you could grab a soapbox and a megaphone and visit a busy New York high street to do a bit of selling–it doesn’t mean you are going to get a sale! Here are a few mistakes that you should really avoid making with your Facebook marketing campaign.

Facebook Marketing Mistakes
Facebook Marketing Mistakes | Image credit: Nycwebdesign.com

Never be over promotional or pushy

This is the first and most commonly committed mistake. Facebook is not optimized for being pushy or over promotional. Every social media that has allowed businesses to do that has failed. People do not log onto Facebook in order to be advertised to, people hate advertising. If you are even slightly pushy or promotional then people will not look at your site.

Do not misunderstand this rule. You can show people what you have on offer. If you are a photographer and have a new photo deal, then show your frames, picture sizes and formats in a pretty hamper. But do not put, “sale” or “cut price” etc on the Facebook post. In fact, if you put a price on it then make it a very small and subtle price tag. For example, the South Park Fan Page on Facebook just shows clips as a sort of “remember this bit” reminder. Family Guy run quizzes about whom is the funniest character in their show.

Don’t spend hours trying to make friends

This is another classic mistake that too many people make. They will spend hours making friends on their page and getting “Likes” on their fan page. They will spend two or three days getting hundreds of supporters and then brag about it. They then notice that five months later, all of their “Friend” and “Like” hunting has won them 0% new business.

If you are measuring your Facebook success by how many “Friends” or “Likes” you get, then you are woefully misguided. If you are measuring your success with social media monitoring tools then you are slightly less misguided (though still missing the point). You should be measuring your success with analytic programs measuring metrics on your website. The more traffic that you see coming from Facebook (as a domain, not just from your pages) then the better you are doing.

Facebook Marketing Plan
Facebook Marketing Plan | Image Credit: social-media-optimization.com

Don’t start a Facebook campaign without a plan

If you do not have an overall plan, and an overall goal then you will just waste your time on Facebook. You need a very specific long-term goal, and you need a way to measure your efforts. You need to be able to see data that proves that what you are doing is productive and is providing you with a return on your investment. You simply cannot afford to make a plan and hope for the best. You need to know how well you are doing so that you can optimize your efforts and make sure that what you are doing is paying off in some way. If it is not then you need to change what you are doing so that it is.

Never start a Facebook session without a session plan

If you are going to spend an hour or two then you need to know exactly what you are going to do with that time. You also need to be sure that what you are doing is going to provide you with some sort of return on your investment. There needs to be an outcome at the end of your session. If there is no outcome then you are wasting your time.

Don’t assume that “Likes” or “Friends” are valuable

People pay money for more “Friends” and more “Likes” even though they do not actually hold any value at all. Their SEO benefits are negligible and more “Likes” or “Friends” does not mean more money or more sales. People brag about spending their time on Facebook and getting “Likes” but unless those metrics are related to your overall social media campaign, then what use are they. What was the point of you spending time getting them if they will never realize a benefit?

Don’t rely on the number of likes and friends | Image Credit: facebook.com

Never criticize or attack your competitors

Not only will you make your competitors rally against you, but also, all of their supporters and customers will start attacking you in return. What looks like a power play could end up being a PR nightmare.

Do not try to relate your customers’ less savory habits

Your customers may be known for kicking sailors or spitting at old ladies, but you must not relate or engage with such behavior. They will always have more savory interests, for example do they have kids? Are there other ways to relate? Do not forget that they are not your friend.

Never try to direct sell via Facebook

Everybody who has tried has failed. A list of reasons could be produced in order to prove this, but just deal with it and understand that you cannot direct sell on Facebook.

Stay away from adult industry images, drug use or terrorism

This is just something you do if you do not want to offend the Facebook community. They have members that are very young, and even if there were filters to stop them seeing it, their parents will not understand these filters and will assume their kids are being polluted by your content.

Do not install an app on your wall unless it is an official Facebook one

People have tried to install apps and viruses on Facebook walls and all that happens is that their accounts are deleted. Just do not do it, because there are far better and easier ways of getting Facebook traffic to leave Facebook in search of your content.

This is a guest post Kate Funk coaches individuals in SEO and business networking skills at Tutortop.


Follow me on social networks below to stay updated and get real-time updates:

Follow me on FacebookFollow me on TwitterJoin me on LinkedIn

Join my Circle on Google Plus Follow me on Pinterest Subscribe my Blog Feed

Email me